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Industrial Marketing Today

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What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. This step of the strategy development is much more than just building a list of topics to blog about. When: To answer this question, I suggest developing an editorial calendar.

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Manufacturers: Don’t Start a Lead Generation Campaign Without Sales

Industrial Marketing Today

Recently, a manufacturing client retained me to help them improve their industrial lead generation program. In a follow-up meeting, I invited the President, the VP of Business Development and the Inside Sales Manager to join us in the conversation. VP of Business Development – “This all a bunch of BS! The s**t hit the fan!).

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Industrial Blog Sites Revisited

Industrial Marketing Today

They are beginning to look beyond a static informational website and are now seriously focusing on developing a more robust online presence for attracting qualified traffic, generating higher quality leads and positioning themselves as thought leaders in their respective niches.

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Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. They have streamlined the weekly updating task by tying it into their existing inventory system.

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Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

I strongly believe in the time-honored principle of “form follows function” and apply it regularly to industrial website design and development. A guide for Leak Detection and Repair (LDAR) best practices or Method 21 – Determination of Volatile Organic Compound (VOC) Leaks would be very helpful.

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Industrial Marketing is not Disconnected Tactics

Industrial Marketing Today

Business development should be owned by both and cannot operate in separate silos. Actively participate in the development of your marketing plan. That’s my take on how a good marketing strategy helps manufacturers and industrial companies generate leads and grow sales on a regular basis.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. My take: Now it is time to winnow your list from step 3.