Crimson Marketing

OCTOBER 6, 2014

It’s the CMOs responsibility to promote growth, and they “need the CIOs’ help to turn the surfeit of customer data and marketing intelligence their companies are accumulating into increased revenue.” CMOs own the entirety of customer data, but need help extracting “insights to increase revenue and profits.

CMO 100

CMO Advertising Agencies Budget Programs Transparency 100

Crimson Marketing

AUGUST 27, 2014

Highlights include: Who, What, Why—and How: Sanjay explains how usage data reveals marketing intelligence about who buyers are, what they actually do with the product, why that is important to them, and perhaps most importantly—how CMOs need to influence product development to better serve buyers.

CMO 100

CMO Trends Lead Ranking Communities 100

Crimson Marketing

AUGUST 26, 2013

Having a content strategy isn’t just about developing good content. But most of the time, thought leaders need help with that production. Marketing can help the thought leader develop the blog post. Create visuals to help tell the story. You need to be able to see the value of your content efforts.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

MAY 20, 2013

“No one’s going to buy without first developing a trusting relationship.” I recently found these 8 great tips to help you start helping your customers : 1. ” Nothing could be more true. It doesn’t matter what you’re selling, there has to be TRUST before anything else happens.

Tips 100

Tips Effectiveness Trust Marketing Buy 100

Crimson Marketing

JULY 26, 2013

He helps me answer some key questions, including: . Mr. Dave spent his career in the technology industry with marketing, business development, and consulting roles in start-ups to large corporations including Bain & Company, Trilogy Software, and eBay. He helps me answer some key questions, including: 1.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

AUGUST 17, 2015

In this episode of Moneyball for Marketing, David shares instructive tips on martech tools, best practices and team management that will help you achieve your revenue goals: Do the math : David breaks down the importance of establishing clear metrics all the way through the funnel, and keeping nurture paths simple.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

APRIL 14, 2015

A couple examples of this are: Creating models to help understand, monitor, and predict buyer behavior, such as predisposition to purchase. What new products should we develop? Outcome metrics – pipeline contribution and share of wallet. How can we best acquire new customers? Which existing markets and customers should we grow?

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

APRIL 23, 2015

Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

MAY 13, 2015

That’s where marketing technologists are particularly helpful as an integral part of the team. Companies need to focus on developing governance structures to guide the evaluation, selection, and management of marketing technology.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

AUGUST 4, 2014

James leads Allocadia’s marketing efforts focusing on developing enterprise marketing strategies with a clear customer focus that supports the company’s growth targets. James brings unique understanding of CMO’s marketing investment and budgeting challenges, which is what Allocadia helps marketers with.

CMO 100

CMO Enterprise Management Organization Aggregators 100

Crimson Marketing

OCTOBER 29, 2014

Mark helps guide the global product vision, builds Cision’s brand in the marketplace, and oversees the development of integrated demand generation plans that drive leads, acquire customers, and increase customer retention across product lines. .

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

NOVEMBER 10, 2015

Gilad de Vries leads corporate development and products for Outbrain. Outbrain is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data.

Lead Scoring 100

Lead Scoring Lead Ranking Banner Ads Marketing & Strategy 100

Crimson Marketing

JULY 23, 2015

And can help measure marketing effectiveness. To develop that relationship, Marketing needs a process in place to score leads. More target marketing touches to help Sales get a prospect moving. Many marketing professionals would say it’s not possible or desirable to meet a quota. Tracking Revenue Goals with Marketing Automation.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

APRIL 29, 2015

But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” Meet with in-house creatives to develop or seek ways that the technology in question can be used to achieve objectives.

Branding 100

Branding Brand Identity Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 15, 2015

“It’s less like a funnel and more like a pinball machine,” she says, describing how leads are tracked from one engagement point to another with martech, allowing “a deeper and richer understanding of what we do and how we can help them run their business…. marketing is one of the flippers and sales is the other.”.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

NOVEMBER 18, 2013

Understand their buyer journey so you can provide the content they need to help them make informed decisions. Find “a managing editor with the skills and experience to develop your strategy and manage your content creation and delivery.” It’s a community that you help to create. Hire a managing editor.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

DECEMBER 16, 2014

The increased transparency and access that recent years’ developments in online connectedness has brought, with it has also come increased vulnerability for corporations doing business online. Our fundamental belief is really simplicity, and our focus on simplicity is what helps you be incredibly successful,” says Marie.

CMO 100

CMO Paid Search Agency Transparency Lead Nurturing 100

Crimson Marketing

SEPTEMBER 24, 2014

Having a digital media strategy that includes connecting back to them on Facebook enables the existing relationship to develop and endure. He works with companies around the world to help them define and execute their strategies on Facebook. Nicolas Franchet is the Head of Retail and E-commerce, Global Vertical Marketing at Facebook.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

DECEMBER 3, 2013

“Channel partners want help with marketing, access to training and, when they first become partners, a coherent onboarding process. You also want “the ability to track the effectiveness of [your] partners’ marketing efforts, especially if [you] devoted marketing development funds (MDF) to those efforts.”

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management CRM 100

Crimson Marketing

JUNE 16, 2015

How do you start to tie together very deliberately all of the parts of marketing in an orchestrated way, that help(s) you reach the prospects you want to get to, get them to the content you…want them to consume and take…action…to engage with you further?”

Sales Management 100

Sales Management Top of Funnel Planning Marketing Funnels 100

Crimson Marketing

JULY 10, 2014

Many marketers end up developing prices “based on simplistic factors such as the cost to produce the product, standard margins, prices for similar products, volume discounts, and so on. The post Big Data and Marketing Intelligence Help Make Better Pricing Decisions appeared first on. Image: Courtesy of mosslounge.com.

Pricing 100

Pricing Price Marketing Management Paid Search Agency 100

Crimson Marketing

JANUARY 27, 2015

He helped bring IBM’s first personal computers to market, he was part of the company’s first mobile computing team, and he was lead product architect of the team that defined, developed and launched the successful ThinkPad brand. million lanes of Retail POS Software WW (nearly double the next application competitor). #1

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Crimson Marketing

SEPTEMBER 4, 2014

This enables campaigns to be developed not only more quickly and efficiently, but also results in them being infused with robust marketing intelligence. Information Agility: Bennett shares how marketing technology, like SurveyMonkey, empowers marketers to test and obtain feedback on multiple creative ideas, instead of just one or two.

Marketing Management 100

Marketing Management Comparison Customer Surveys Paid Search Agency 100

Crimson Marketing

DECEMBER 11, 2014

Predictive marketing technology is the latest, exciting new tool to help marketers maximize their marketing spend on advertising campaigns. . They develop econometric models by looking at the distribution of the whole advertising budget. “Historically, the most sophisticated marketers have relied on top-down ad campaign planning.

Analytics 100

Analytics Allocation Advertisements Advertising 100

Crimson Marketing

JUNE 7, 2013

An important part of the marketing mix is to help the VP of Marketing address this issue by helping him provide the sales organization with leads. By working closely with the sales team, you can help them determine which of these is the best solution. And the biggest problem after that is leads.”

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

OCTOBER 21, 2014

Did you develop it with an audience in mind or are you hoping that your content will find an audience? All of this can help improve your chances of reaching your goals and gaining true followers. Your strategy will change depending on your goal and will affect the content you produce right down to the structure and audience.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

MAY 1, 2015

B2B marketing technology is developing rapidly. Improving and creating effective marketing strategy means marketers need to thoroughly understand the B2B buying process and how it is evolving. Let’s explore the four key ways B2B buying is changing: 1. The Buying Process Is Growing More Complex. The Buying Process is More Competitive.

Peer-to-peer 100

Peer-to-peer Buy Process Top of Funnel 100

Crimson Marketing

AUGUST 4, 2015

Thought Leadership—Develop your company (or personal) reputation in terms of industry expertise and thought leadership. As mentioned above, targeting your audience improves your marketing efficiency and helps you avoid waste. Lead Gen – Set goals to improve lead generation, in addition to lead management and nurturing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

MAY 18, 2015

In doing so, you’ll build trust and develop a relationship that could eventually lead to a sale. Just make sure that your content is honest, smart and helpful. This is what real thought leadership is about — knowing your topic extremely well and pushing out informed, creative content. They seem to understand me.”

Thought Leadership 100

Thought Leadership Buy B2B Thought Leadership Content Marketing 100

Crimson Marketing

JUNE 1, 2015

While many demand generation experts focus on things like targeting the right audience and developing an appropriate offer for that audience, this is only part of the equation for what’s needed to really succeed with demand gen. Here are four critical steps that contribute to the success of demand generation.

Demand Generation 100

Demand Generation Demand Generation Lead Ranking 100

Crimson Marketing

JUNE 26, 2015

Developing a documented target marketing strategy for content is key to ensuring you stay timely and relevant in front of your buyers. “Creating a content map will help you align your brand and product stories with your buyer’s stages, the questions your prospects ask and their content needs and preferences.”

Buyer Personas 100

Buyer Personas Top of Funnel B2B Work Management 100

Crimson Marketing

JUNE 17, 2015

” What’s interesting is that many marketers are not using a content management platform, even though its made to help B2B marketers overcome their content issues. As such, Starfleet found that nearly seven in 10 B2Bs had issues managing content development effectively, and about half struggled to manage campaigns effectively.”

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100

Crimson Marketing

JUNE 25, 2013

This kind of data can be interesting, but it is not all that helpful in making strategic marketing decisions. Through in-depth interviews, you gain much deeper insights into the issues that are NOT thought of when you develop your questionnaire, but are only found through true dialog with your market. or “What would happen if …”.

Work Management 100

Work Management Marketing Management Research Paid Search Agency 100

Crimson Marketing

JULY 9, 2015

Paychex has also been able to develop a Paychex Attrition Model that proactively identifies clients that are most likely to leave, arming sales with targeted messages and carefully designed pricing. The post Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game appeared first on.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100