Avitage

JANUARY 12, 2016

For most B2B selling companies, content strategy is developed and executed at the functional or even tactic level. As a result of over 20 years creating content for B2B sales and marketing organizations, we developed a 6 Competency Framework for B2B Business Level Content Strategy. The linked post provides an overview explanation.

Marketing & Strategy 120

Marketing & Strategy Content B2B Sales Acquisitions 120

Avitage

MAY 1, 2016

But I had no idea how to use that information to help me sell. I developed a tool I use to this day to help me do this (graphic). I find it helps my sales conversations. One year later I moved into sales. I had a good intuitive sense for my buyers. I could read their personality and peculiarities.

Profiling 120

Profiling Relevance Personalization Content 120

Avitage

NOVEMBER 8, 2012

The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners. They asked Max Wilson, Director of Marketing, at WE-CAN Technologies, to develop an execution plan. I have also provided initial commentary on each of the evaluation areas.

Advertising Channels 120

Advertising Channels Video Marketing Ad Building Validation 120

Avitage

NOVEMBER 8, 2012

Initiative Investment Decision The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners. They asked Max Wilson, Director of Marketing, at WE-CAN Technologies, to develop an execution plan, (Chapter One). Decision Criteria Structure: I.

Advertising Channels 120

Advertising Channels Video Marketing Validation Planning 120

Avitage

NOVEMBER 13, 2012

Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel. The pilot team will also be asked to develop a metrics program to be implemented during the full deployment.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

NOVEMBER 13, 2012

Collaborating with the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel. The pilot team will also be asked to develop a metrics program to be implemented during the full deployment.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

OCTOBER 28, 2013

They are important ideas that I have developed, but not written up sufficiently for publishing. I invite you to share […] The post Help Me Resolve My Blogging Dilemma appeared first on Avitage. These are not simple observations that are easy to blog. Content Publishing blog ideas blogging write blog posts'

Content 120

Content 120