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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

We cover a wide range of topics, with a focus on sales development and inside sales priorities. She is the Chief Sales Officer for Forrester. And the beginning of this month was the Forrester B2B summit, which is a new version of what was always known as the SiriusDecisions summit. Or, every week, excuse me.

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Forrester B2B Summit EMEA 2023: Focusing on Customer-First

Modern B2B

Organisations work hard to gain customers, so how can we be more effective at meeting their needs, keeping them longer and measuring our value against the customer – particularly when growth is likely to come from this group. The post Forrester B2B Summit EMEA 2023: Focusing on Customer-First appeared first on Modern l B2B Marketing.

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Report: Marketers Feeling More Pressure to Improve the Customer Experience

KoMarketing Associates

Broadridge recently published its “2023 CX and Communications Consumer Insights Report,” and statistics indicated that the majority of customers (63%) now believe that most of the companies they work with need to improve the customer experience. This is compared to the 35% who said the same back in 2019.

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What Marketers Can Learn From Watching Classic Movies?

Marketing Insider Group

Being authentic comes with the caveat that you must exhibit empathy and intuition in order to make it work. Grit in the workplace will help employees develop new skills and learn new roles. This is a powerful skill that marketers can use to develop a growth mindset which is an essential part of any successful career.

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Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

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AI Trends from 700+ Business Leaders Reveal Global Keys to Success

Salesforce Marketing Cloud

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

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Learn How to Calculate SEO ROI: The Conductor + Forrester ROI Calculator

Conductor

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.