Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. Developing Your Buyer Personas. Develop a distribution strategy. Wouldn’t you?

Buyer Personas 132

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 132

Biznology

JUNE 23, 2021

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. For that you need to develop an easy-to-navigate library of videos on specific product features and benefits that customers and prospects ask about.

Forrester 171

Forrester Personalization Trade Show Webinar Metrics 171

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. Lenati is well-known for its human-centered design and analytical rigor, but its energy and passion that most distinguishes our firm,” he added.

Advertising Agencies 49

Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

The Point

JULY 18, 2014

Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing.

Forrester 100

Forrester Work Management Content Marketing Demand Generation Agencies 100

KoMarketing Associates

AUGUST 4, 2021

Developing a Marketing Strategy Around CX. Alchemer and Forrester partnered to publish the “Why Customer Experience Programs Miss Their Mark” report, and data indicated that most marketers (86%) are going to make improving the customer experience a “high” or “critical” priority over the next 12 months.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

KoMarketing Associates

MARCH 21, 2018

The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study published by Forrester Consulting and FPX determined that 68 percent of B2B marketers believe it’s “very important” to deliver a consistent, high-quality CX. B2B marketers, in particular, remain optimistic that they can provide a memorable CX to their customers.

Customer Surveys 159

Customer Surveys Forrester Advertising Agencies High Quality Lead 159

Marketing Insider Group

OCTOBER 28, 2020

Grit in the workplace will help employees develop new skills and learn new roles. This is a powerful skill that marketers can use to develop a growth mindset which is an essential part of any successful career. Forrest Gump. The Truman Show. Transparency helps increase engagement and consumer vulnerability.

Planning 363

Planning Forrester Storytelling Work Management 363

Terminus

JUNE 14, 2023

So great Forrester is bringing back the importance of “customer value” front and center, as it can get lost with enterprises wanting to exceed the bottom line and shareholders’ wealth. “Forrester B2B Summit was a perfect event to focus on my craft as a marketer.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

So great Forrester is bringing back the importance of “customer value” front and center, as it can get lost with enterprises wanting to exceed the bottom line and shareholders’ wealth. “Forrester B2B Summit was a perfect event to focus on my craft as a marketer.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

QuanticMind

OCTOBER 11, 2018

New Forrester Report: “Customer-Obsessed Marketing Demands Unified Management”. Not surprisingly, around 45 percent of CMOs and other marketing decision makers indicate that measuring results is a major challenge, according to Forrester. The post Master the Art of Marketing Attribution with Forrester appeared first on QuanticMind.

Marketing Attribution 40

Marketing Attribution Forrester Planning Peer-to-peer 40

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Forrester data shows that these generations prefer getting their information from websites, forums, and message boards over the in-person peer conversations of older generations. They are also quicker to voice their dissatisfaction.

Buy 130

Buy Generation Peer-to-peer B2B 130

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Mereo

MARCH 24, 2022

Few professional sellers enjoy the challenge of business development — and even fewer excel at it. Generating high-quality leads is no easy feat, and as buyer power continues to increase, successful business development is only getting harder. What can your business development team do with that stark reality?

High Quality Lead 48

High Quality Lead Business Sales Qualified Leads Marketing Management 48

Televerde

APRIL 30, 2020

Sales and marketing powerhouses Joy King, vice president of Vertica Product Management, Marketing & Education for Micro Focus, and Alicia Rasta, vice president of Strategic Accounts for Televerde, will share the virtual stage at this year’s Forrester SiriusDecisions Virtual Summit. The full study can be accessed here. 1 617 913 2404.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

6sense

JUNE 22, 2017

Forrester has just released The Forrester Wave TM : Predictive Marketing Analytics for B2B Marketers, Q2 2017. In the first report of its kind for the predictive marketing analytics space, Forrester named 6sense a leader among predictive analytics providers. And of the industry. How this Wave went down. Next up: the contenders.

Forrester 48

Forrester Lead Ranking Lead Scoring Marketing Budget Creation 48

PathFactory

MAY 2, 2019

That’s the question at the heart of an October 2018 report by Forrester: AI Will Enable B2B Marketers To Deliver Customer-Driven Engagement At Scale. Forrester defines AI as “the umbrella term for a variety of techniques and technologies for collecting, applying self-learning statistical techniques to, and acting on data.”

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Seismic

MARCH 22, 2022

Sales coaching sets up every sales rep to practice, develop skills, and ultimately hit their number with confidence. Top 7 skills every sales development representative (SDR) needs. Sales training can help entry-level sales reps develop and practice the skills they need to succeed and increase their confidence level.

Training 52

Training Outreach Sales Qualified Leads Forrester 52

6sense

MAY 31, 2018

The Forrester New Wave report lists 14 ABM platforms that matter the most and how they stack up. Forrester says: “6sense announced its acquisition of ZenIQ on April 11, 2018. 6sense was recognized as a leader in the predictive space in the Forrester Wave: Predictive Analytics Platforms for B2B marketers, as seen below.

Account Based Marketing 48

Account Based Marketing Forrester ABM Marketing AI 48

Content Marketing Institute

DECEMBER 8, 2022

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too. Continue reading →

Forrester 122

Forrester Ad Building B2B Content 122

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Forrester does a great deal of buyer journey research on sources of influence in a lot of other dimensions: First, buyers do like to talk to vendors early in the process. But, like any average, it’s wrong.

Forrester 120

Forrester Work Management Marketing Management B2B Sales 120

Vidyard

SEPTEMBER 13, 2016

And nobody understands this better than Forrester. In their latest report, Forrester breaks down why B2B brands need to move from channel-centric to customer-centric marketing, and focus on customer outcomes, not on feature stories. Four steps to developing a roadmap to customer-obsessed marketing. Get the Report.

Forrester 50

Forrester Press B2B Sales Paid Search Agency 50

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

Paid Search Agency 130

Paid Search Agency Lead Ranking SIC Research 130

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 139

Lead Ranking Forrester Lead Scoring Cross-Selling 139

Hive9

OCTOBER 28, 2020

Underscoring just how vital resiliency is when it comes to marketing planning, a recent blog from Forrester SiriusDecisions’ Meta Karagianni puts it this way: “The ability to manage unplanned events and calibrate and adjust sales and marketing plans quickly is no longer a nice-to-have but a critical muscle B2B sales and marketing leaders must develop.”. (..)

Planning 166

Planning Forrester B2B Sales Marketing 166

6sense

JANUARY 26, 2016

To wrap up 2015, Forrester Research, Inc. According to Forrester, all of these developments add up to a lot of change: B2B marketers will have to accept a fundamentally different role in the modern enterprise, reimagine their relationship with sales and change their approach to demand generation.

Forrester 48

Forrester Lead Ranking Marketing Qualified Leads B2B 48

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Keep up with global trends in AI Salesforce commissioned Forrester Consulting to survey 773 global decision-makers to find out how they succeed with AI-powered CRM — and what it all means for you.

Work Management 116

Work Management Trends Business Forrester 116

Outreach

FEBRUARY 27, 2020

Sales development is changing, and if you want to stay on top of your game as a sales development representative (SDR), then you need to change with it. Let’s look at how sales development has changed and how you can stay ahead of the game in 2020. The Changing Landscape of Sales Development. Up Your Communication Game.

Lead Scoring 52

Lead Scoring Lead Ranking Tips High Quality Lead 52

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

Top of Funnel 50

Top of Funnel Forrester Relevance Planning 50

Engagio

SEPTEMBER 20, 2021

Learning to crawl, in this case, is all about getting used to the motions and developing the muscle memory of how to use your new platform so that you can launch your account-based strategy. A Phased Approach to Developing an Account-Based Strategy appeared first on Account-Based Marketing – Demandbase. Phase 1: Crawl. Phase 2: Walk.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Vision Edge Marketing

MAY 9, 2023

3 Key Skillsets to Overcome the Challenge To overcome these challenges, leaders must develop a strong data-driven culture along with the necessary skills to move from insights to action. This requires leaders to be able to use the insights to develop new strategies and formulate and implement actionable plans.

Business 161

Business Customer Satisfaction Acquisitions Forrester 161

Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Talent Development : Well-defined processes create clarity and consistency in job roles, empowering employees to perform their tasks more efficiently. We set a goal to reduce the time and number of developers in half.

Process 231

Process Optimization Work Management Marketing Management 231

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. Another sign as to “The Death of a Salesman”?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Vidyard

MARCH 11, 2016

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. Or maybe it’s something else: “87% of B2B marketers say they struggle to develop compelling content, no amount of messing around with the mix will create a significant bump in results.”

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Zoominfo

APRIL 20, 2022

Data from Forrester Research shows how rapidly marketing metrics are changing. By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. In 2015, they found that 70% of B2B marketing organizations reported the amount of pipeline they sourced as a KPI. In 2020, that figure was down to 47%.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

KoMarketing Associates

JANUARY 3, 2020

Turtl and Forrester recently teamed up to conduct the “Interactive Content Experiences Help Marketers Better Understand Buyers, Cultivate Leads, and Close Deals” study, and statistics showed that 61% of B2B marketers who have implemented a content marketing platform have seen improved content performance.

B2B Marketing 162

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 162

Martech

NOVEMBER 30, 2023

“To find, keep, and grow your customers, you must know your customers,” wrote Forrester’s Amy Bills in an overview of customer community platforms. An opportunity to implement collaborative product development by soliciting customer feedback. ” Why we care. TinyTake Engage. TinyTake Innovate. TinyTake Capture.

Enterprise Management 96

Enterprise Management Work Management Marketing Management Communities 96