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Science Behind the Sales: How B2B Lead Generation Companies Work

Binary Demand

The entire organized working of lead generation companies is broken down into the following segments: Developing a Strategy B2B lead generation companies initiate by collaborating closely with their clients to develop a comprehensive strategy tailored to their specific needs and goals.

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Top 6 Social Media Marketing Tools for Small Businesses

TrustRadius Marketing

54% of social media browsers use social media to research products. From the same base post, you can write a shorter caption for the Twitter post or remove Instagram hashtags from the Facebook version. You’ll find analytics for Twitter and Pinterest, but you won’t be able to monitor your inboxes across platforms.

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7 Social Selling Tools Your Team Should Utilize This Year

EveryoneSocial

With just a few clicks, users can post industry news, company updates, and user-generated content to social networks like Facebook, Twitter, and LinkedIn. You can monitor conversations about your brand or industry by linking up RSS feeds, keywords, and Twitter accounts. Brandwatch.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

We’ll talk below about how developing a solid content curation strategy will optimize your work and drive thought leadership. Research Users Preferred Platform and Channels Identifying your target audience is just the start, but getting your content to them is a whole different ball game.

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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

Are you already tired of Twitter? Well think again because the popularity of Twitter is growing at an alarming rate. I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. This is not a post on the basics of Twitter. Do you think it’s just a fad?

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3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act.

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Social media strategy leaders: Tory Starr

Biznology

From web producer for American Experience to an editorial and social media lead on The Takeaway, she’s also coached Public Radio International journalists and WGBH employees on how to use social media in their research and reporting. You have led years of professional development programs for WGBH employees. INSPIRATION. Welcome Tory!