The Effective Marketer

JANUARY 6, 2009

Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

B2B Marketing Savvy

SEPTEMBER 15, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Ah… Twitter and Facebook, we knew you when…. Douglas’ book is an edited and authorized collection of the funniest tweets of all time w/forward by Biz Stone, co-founder of Twitter.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Chris Koch

MARCH 19, 2010

Trouble is, we’re finding in our research that most companies stop here. Develop a target audience. Offline research and segmentation are important pieces of this effort. For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Reuse (and abuse) your whole company.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Webbiquity

JANUARY 24, 2011

Promote events through social media? Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Create animations? JustUnfollow.

Social Media 100

Social Media Tools Buzz Media 100

The Effective Marketer

JANUARY 5, 2009

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

MarketJoy

JUNE 25, 2018

Research & investigations have revealed that firms invest around ninety percent of their incomes on different forms of outbound marketing. It even brought out to fore that 75% of the topmost software executives fixed their appointments or made their presence felt in events post the receipt of cold emails or calls.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post to Twitter. This was a presentation to instructional design researchers advocating for more research and coordination in developing skills for the 21st century at all levels of schooling. This was a presentation to instructional design researchers advoca more. Group / Event. Groups / Events. -->.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

The Effective Marketer

MARCH 15, 2009

If you always know how to spend your time, then when those unplanned events happen, you won’t be thrown off balance trying to recover your time. You can follow any responses to this entry through the RSS 2.0 I see the same thing in software development. Don’t focus on small or big improvements. United States License.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. You can follow any responses to this entry through the RSS 2.0 Here I talk about the final 5 classes.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 21, 2009

Commitment : you will have to commit to spending time developing your social media strategy; it doesn’t work overnight and require backing from your company willing to let you spend time doing it. New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.)

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

event announcements. Sustainable Development. John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? E-Mail (Required, not published ). Go to gravatar.com.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 RecentChangesCamp.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Online Marketing Institute

APRIL 4, 2011

The B2B blog team must develop content that resonates with a target audience and is tailored around specific goals. My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. Are you a Search Engine Watch Member? |

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

The Effective Marketer

JULY 21, 2009

At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. You can follow any responses to this entry through the RSS 2.0 How will we measure success?

Social Media 100

Social Media Planning Work Management Social Marketing 100

NuSpark Consulting

JULY 15, 2011

From there, the lead generation plan is developed, followed by lead nurturing. If during our initial discovery efforts we find additional market research is needed, we will recommend that. Again, if marketing research is needed, we’ll address that accordingly. Our approach to lead generation beings with a message strategy.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

From there, the lead generation plan is developed, followed by lead nurturing. If during our initial discovery efforts we find additional market research is needed, we will recommend that. Again, if marketing research is needed, we’ll address that accordingly. Our approach to lead generation beings with a message strategy.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. But what about the use of social media between businesses?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

APRIL 4, 2011

B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but developing a strategy that accomplishes both of these goals isnt always easy. Consider what is taking the place of the blog: social sites like Facebook and Twitter. Are you a Search Engine Watch Member? |

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Content Standard

JANUARY 29, 2015

If you want to stay on top of what’s happening in digital marketing, read articles and books, attend courses, conferences, and speaking events, and listen to industry leaders to keep learning more. I have a special Twitter list of folks that always tweet interesting content. Surround yourself with smart, in-tune people.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

Buzz Marketing for Technology

JULY 7, 2008

Upcoming Events. Drive a strategy development process that results in a project vision, objectives, roadmap and success metrics. 7) I’m not convinced there is a “tipping point&# for social tools (like twitter): Many may disagree on this and likely we’ll end up debating semantics…but here’s my thinking.

Social Media 100

Social Media Communities Wiki Work Management 100

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Buzz Marketing for Technology

JUNE 27, 2008

According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. This study has been led at Microsoft Research Redmond lab by Eric Horvitz and Jure Leskovec, who was an intern at the time.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. It is measured by using Event Tracking in Google Analytics. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Audience Development. Webinars Events. Industry Events. Digital audience developers and executives discuss their favorites. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Search Jobs.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. email campaigns per week, up from 15.4

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

NOVEMBER 2, 2010

To help marketers take advantage of this fundamental change in business communication, David introduced some groundbreaking research from his new book, " Real-Time Marketing & PR.". They are constantly invited to focus on the tools—whether that is Facebook, Twitter or FourSquare. How can this research be translated to B2B?

Ideal Customer Profiles 28

Ideal Customer Profiles PR RSS Hubspot 28

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. You MUST ask and answer this question, and develop appropriate calls to action accordingly. First, never blow off a post.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

JANUARY 4, 2011

Mark joined the interactive marketing fray in early 2000 in business development with Lycos/Wired Digital and then AOL Time Warner. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? a leading SEO company headquartered in Dallas, TX, with offices in Overland Park, KS and Clearwater Beach, FL.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hubspot

AUGUST 25, 2010

You can follow her on Twitter at @googlegirl or read her blog. Organization, directories, trade events and publishers (online and offline) can endlessly debate the finer points of SEO best (and worst) practices. Unique Title Mentions in Twitter. Promote RSS Feed URLs. Develop Unique Content. Easy To Share?If

Tactics 28

Tactics SEO Digg Lead Ranking 28

Convince & Convert

MAY 18, 2012

The RSS feed is: [link]. One, “research” was released by “news organizations” Associated Press and I think it was CNBC if I recall correctly, that purported to show that 46 percent of Americans believe that Facebook is a fad. It’s a study from American Express and Echo Research. Listen Now.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Convince & Convert

APRIL 12, 2012

The RSS feed is: [link]. To keep it out of the hands of… Eric : Yeah, now Google and Twitter can’t buy it. Jay : You see Mitch Joel announced today on Twitter that he just finished his 300th podcast? Listen Now. Click the play button to listen here: Download the audio file: [link]. Find us on iTunes: [link].

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118