Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Webbiquity

MARCH 2, 2021

Event marketing and content marketing are typically the two biggest line items in B2B marketing budgets. Most B2B enterprises allocate 30% or more of their total marketing budgets to events; more than a quarter (26%) spend 50% or more in that area. How to Maximize Event Marketing Content ROI. Here’s how. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Marketing Insider Group

AUGUST 17, 2020

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Create Maximum Brand Awareness at All Event Stages.

Lead Ranking 353

Lead Ranking Lead Scoring Co-Registration Banners 353

Marketing Insider Group

JULY 15, 2020

If there is any positive trend the COVID-19 pandemic has brought to the events industry, it is the adoption of virtual event platforms as a viable alternative to in-person events. This adoption has helped many event organizers to prevent event cancellation, thereby minimizing their revenue loss. Absolutely!

Sales Qualified Leads 319

Sales Qualified Leads Budget Programs Conference Marketing Budget 319

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. The lessons we’ve learned and outlined in this article can help strengthen your business and empower you to connect with your colleagues and consumers on a deeper level. What’s a Virtual Marketing Event?

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. A Move Towards Sustainable Events. Quick Takeaways. Image source: [link].

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Webbiquity

NOVEMBER 18, 2021

Trigger events may help you prospect for clients by putting you in front of the right buyers with the appropriate context for beginning a discussion. What is a Trigger Event? A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. Hiring Surges.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. People crave real human connections now more than ever, which is why event marketing offers huge opportunities, especially for tech and martech B2B brands. Why even consider event marketing?

Event Marketing 101

Event Marketing Paid Search Agency Marketing Management Storytelling 101

Marketing Insider Group

FEBRUARY 27, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. When it’s time to think of an event theme, sometimes the idea well runs dry. They, in turn, will draw their own followers to your event. You needed a theme yesterday.

Event Marketing 251

Event Marketing Conference Trends Planning 251

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. The logistical details of event management have never been more important.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Webbiquity

SEPTEMBER 26, 2023

But Minnesota is increasing being recognized for something more: events. Obviously, the pandemic had a huge impact on the live events industry. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota. The post was republished here in April 2018.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Hubspot

FEBRUARY 9, 2021

But during your corporate event, you probably don't want to kidnap the pizza delivery person, and you might want to spell launch correctly on the sign. As a business, you probably have several corporate events on the horizon, whether it's a team-building event or a seminar. Or sometimes it's to help raise money for your company.

Advertising Agencies 99

Advertising Agencies Conference Webinar Metrics Buzz 99

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. What do you want to achieve with your event?

Webinar Metrics 88

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 88

Sprout Social

AUGUST 10, 2021

What do events teams and social teams have in common? Listen below and read on to hear Sprout’s Manager of Events, Alysha Daytner, and Senior Manager of Social Media, Rachael Samuels talk about how they partner to produce outstanding experiences. . Events couldn’t build experiences without your insight. Rachael: Right?

Social Media 124

Social Media Work Management Advertising Agencies Social Marketing 124

Webbiquity

APRIL 18, 2019

Corporate events play a vital role in enhancing customer relationships and advancing sales cycles in companies of all sizes. These include events organized by an enterprise to engage with existing customers (user conferences), prospective customers (seminars and road shows), and employees (retreats, sales kickoff meetings).

Advertising Agencies 170

Advertising Agencies Tips Paid Search Agency Enterprise Management 170

Zoominfo

SEPTEMBER 8, 2019

There’s no way around it—industry conferences and networking events are expensive. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. Skill development. Business events put your organization on display. Networking opportunities.

Conference 162

Conference B2B Zoominfo Cold Calling 162

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Lead Liaison

JANUARY 3, 2023

5 ways to increase lead capture adoption at events. With in-person and hybrid events coming back in full force, it’s time to think in-person lead capture again. These apps are great for quickly getting contact data from your event and into your marketing automation or CRM system of choice. What happened? 3: Avoid Manual Entry.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

SpotMe Blog

JULY 25, 2021

With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Adobe Experience Cloud Blog

JUNE 2, 2020

For me, it was being part of the team for one of Adobe’s largest events – Summit. Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed. We had about 25 days to tackle this and from an event-rush junkie point of view, it was worth it.

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

Lead Liaison

DECEMBER 22, 2022

Demystifying APIs & Dev Kits for Event Lead Capture. When Event Organizers & Exhibitors work together, everyone wins! Now the important question: have you figured out how your team will actually be capturing contact data at your event? . To do this, however, you’ll typically need an API, or developer’s kit. .

Lead Capture 76

Lead Capture API Lead Liaison Sales Qualified Leads 76

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing AI 79

Marketing AI Advertising Agencies Planning Broadcasting 79

SpotMe Blog

JUNE 13, 2023

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. We regularly update our list of the top pharma event management companies.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Create your own proprietary virtual events.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Salesforce Marketing Cloud

JUNE 21, 2022

If you’ve ever been to a Salesforce event, you probably know that we take our fun pretty seriously over here. We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Ranking Lead Scoring Business 98

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 37

Peer-to-peer Branding Brand Identity Thought Leadership 37

SmartBug Media

JULY 13, 2021

Because of COVID-19, companies have taken to the web to connect with new leads or host what were once in-person events virtually. It opens up a world of possibilities for us to attend events and connect with people in a way we wouldn’t have been able to before. Pick the right type of event. percent per year.

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 105

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. There’s so much to do and pay for – planning, researching, developing, designing, producing, and launching. It’s called event repurposing. Think of your event as a product.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

SpotMe Blog

NOVEMBER 15, 2023

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. If you want to ensure your pharma product launch events drive real results, follow these proven best practices.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Rev

JANUARY 25, 2023

Our groundbreaking AI-driven Sales Development Platform just got even more powerful for RevOps and sales development teams. We’re stoked to announce EV lenses , a new category of exegraphic data that is event based. EV lenses identify critical events among your top accounts and best prospects—in real time.

Best Practices 78

Best Practices Outreach Acquisitions Relevance 78

SpotMe Blog

JUNE 30, 2023

You’ve invested months planning an event – securing speakers, creating an agenda, promoting to your audience. All your hard work will be for nothing if event attendance is low. Fortunately, there are tried-and-true ways to increase event attendance and get more people through the doors (no matter if they’re physical or virtual).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. Instead, tell recipients what they’ll learn or gain from attending the event. A Webinar email should be about the reader, not the company hosting the event. Sell the event, not the product. And it’s producing a sea of sameness.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Martech

FEBRUARY 3, 2023

I don’t know about you, but my approach to industry events has changed dramatically as COVID has receded. I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. From Metaverse to Matterverse, How to Do it Right.

Marketing AI 74

Marketing AI Advertising Agencies Planning Broadcasting 74