Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Marketing Insider Group

NOVEMBER 21, 2022

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. By about the same margin, non-tech marketers say they are more likely to just cut budgets than their tech marketing peers.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

markempa

JULY 8, 2013

But, the team turned this marketing nightmare into a marketer’s dream come true. Brickstream’s products – behavior intelligence-gathering technology that helps retailers measure shoppers movement through their stores – were well known in the marketplace, but its brand wasn’t. Here’s what happened. A Facebook page for Seymour.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? They can help you get more eyeballs on your brand and put you in direct contact with your target audience,” Jody explained.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Webbiquity

FEBRUARY 16, 2023

Image credit: Pexels Part of the field’s growth can be attributed to innovations and changes being made within B2B marketing. Marketing efforts have helped the industry reach new clients and better understand the needs of its audience. This would make the industry worth $18.7 billion by 2027.

Trends 308

Trends B2B Marketing B2B Thought Leadership B2B 308

Marketing Insider Group

FEBRUARY 27, 2020

If you’ve drawn a blank while planning your event theme, you’re not alone. Here’s a fail-safe guide to help you choose a theme for your next event. When it’s time to think of an event theme, sometimes the idea well runs dry. They, in turn, will draw their own followers to your event. You needed a theme yesterday.

Event Marketing 251

Event Marketing Conference Trends Planning 251

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Direct marketing and sales (4.6), copywriting and design (4.1) and grassroots and event marketing (2.8). and public relations (3.1) were also on the list.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Marketing Insider Group

NOVEMBER 17, 2021

A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Use real-time reporting tools. Conversion.

Organization 240

Organization Marketing Management Planning Click Rate 240

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Pricing: contact vendor. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

SEPTEMBER 20, 2021

While you shouldn’t rely too heavily on this data, knowing basic demographic information such as member age, income range, gender, and education level can help you optimize your communications. Add an extra level of familiarity and empathy to your marketing strategies with appeals specifically tailored to your members’ personal identities.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Martech

JANUARY 10, 2024

I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback. I hope these help you the next time you take the stage.

Conference 109

Conference Tips Work Management Marketing Management 109

Launch Marketing

AUGUST 23, 2023

During her 15-year tenure with Launch Marketing, Shawna has served as a Virtual VP of Marketing for B2B technology companies in Austin and beyond. The five questions below will delve into the findings discovered from our chat and help B2B executives attract the right VP of Marketing candidate for their organization.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Content Standard

DECEMBER 3, 2014

Savvy content marketers know that keeping their content strategies consistent in every channel is paramount to the success of their programs—however, many fail to connect the power of in-person events and event marketing strategies to their broader marketing strategies. The solution to this disconnect is simple.

Event Marketing 40

Event Marketing Marketing Strategy Marketing & Strategy Planning 40

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Content Standard

SEPTEMBER 29, 2014

The findings on fan engagement—which included the live-streaming of video—reflect the multiple ways in which mobile technology can be wielded for event marketing. Video in particular made a difference in this World Cup, and it should become even more critical to mobile event marketing in the future.

Mobile Marketing 40

Mobile Marketing Event Marketing Planning Mobile Advertising 40

Heinz Marketing

JULY 22, 2021

Wherever you find yourself, we want to help. But with the right strategy, you can develop a well-rounded campaign plan that will help you drive predictable pipeline. The worst thing you can do is try to develop a campaign plan with no real sense of what you’re trying to accomplish. Content marketing.

Planning 135

Planning Ideal Customer Profiles Campaigns Top of Funnel 135

Customer Experience Matrix

DECEMBER 13, 2020

Feel free to play along at home and let me know what stories you see developing. As the internal AIs get smarter, no-code will take on increasingly complex tasks, making it more helpful (and more threatening) to increasingly skilled workers. Marketing The pandemic has changed how marketers (and everyone else) do their work.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

The Point

MARCH 22, 2024

Here a few simple tips for helping your Webinar email stand out in the inbox: 1. A Webinar email should be about the reader, not the company hosting the event. And it’s producing a sea of sameness. Don’t tell people what they already know. Use second person.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Salesforce Marketing Cloud

JUNE 21, 2022

We love to host amazing, memorable experiences, but creating those moments of joy takes months of event management and execution. Events have the power to generate a lasting impact on your audience that extends well beyond the live experience. At Salesforce, events help us build our customer base and accelerate business.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. What are the critical success factors in effective event marketing?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

SmartBug Media

DECEMBER 22, 2023

In my years of experience, I've witnessed the evolving landscape of these events and how adaptability and innovation have become more and more important. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

SocialPilot

JANUARY 26, 2024

50 AI Prompt Examples for Marketers Marketing is a combination of multiple roles and responsibilities under one umbrella. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Need Help with Content Marketing for Your 2020 Events?

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Lead Liaison

JANUARY 3, 2023

Event marketers know exactly why that doesn’t work. How event marketers can help increase staff adoption: 1: Set Expectations. This may seem obvious, but you’d be surprised how many event coordinators pay good money for lead capture without setting expectations. 3: Avoid Manual Entry.

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

SmartBrief - Marketing

AUGUST 14, 2023

The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. Ongoing management can be cost-effective when done in-house – if you can recruit, manage, develop and retain top talent. Just run the numbers on cost vs. performance/benefit.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Marketing Insider Group

MAY 5, 2021

The lessons we’ve learned and outlined in this article can help strengthen your business and empower you to connect with your colleagues and consumers on a deeper level. When it comes to virtual events, everything hangs on technology functioning properly, and many factors are outside of our immediate control. Quick Takeaways.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

KoMarketing Associates

AUGUST 6, 2019

The most significant challenge B2B marketers face is in effectively communicating with target audiences and prospective buyers. While we all have goals and objectives for lead generation, brand development, and customer experience as examples, the overarching challenge is making the right decisions to achieve them. Increasing ROI?

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Zoominfo

APRIL 23, 2019

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. Developing buyer personas can also help you source new clients.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

SmartBug Media

NOVEMBER 11, 2020

However, more recently, B2B marketers have increasingly started to shift the focus of their event strategy from lead generation to revenue generation using an account-based event marketing strategy. What is an account-based event marketing strategy? Keep your virtual events tailored and strategic.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

ClickZ

AUGUST 20, 2019

Meeting automation platform SummitSync has announced a partnership with Conversica, a leading developer of conversational AI assistants for businesses. Marketing teams are focused on proving that a given event adds value. Match for event marketing. Using software to facilitate in-person meetings.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75