KoMarketing Associates

AUGUST 23, 2016

While this certainly requires resources for content development, the company receives great engagement by sharing relatable topics that tie back to its area of expertise. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. Share Company Happenings.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Customer Experience Matrix

DECEMBER 19, 2011

managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Influitive founder Mark Organ was co-founder of marketing automation pioneer Eloqua.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. You can contact me via Twitter or LinkedIn.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). Upgraded reporting.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

SnapApp

NOVEMBER 13, 2015

Penton’s Design Engineering group knew their audience to a T, and developed a powerful campaign that was fun for everyone involved – and drove some pretty impressive results. A button directed the contact to continue to finish the lead gen process in Eloqua. Read on to find out how they pulled it off. The Results: Seriously Staggering.

Eloqua 48

Eloqua Lead Ranking Generation Lead Gen 48

KoMarketing Associates

JANUARY 25, 2013

Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. While developing both high quality and a high quantity of leads is a priority for B2B marketers , the difference in results (or result types) by channel is worth further review.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. She loves to write and develop content from ideation, development, production, to promotion. I worked on developing our buyer personas and learned a great deal about our buyers. It all matters for persona development.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Ambal's Amusings

APRIL 14, 2010

Why should marketers develop your subject matter experts as key industry influencers and thought leaders? " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. Steve Woods.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Ledger Bennett

JUNE 25, 2018

Reps targeted high volumes of leads at CXO decision-maker level, and benefitted from improved relationships with prospects gained from real-time visibility on role developments and expanded professional networks. The outcome? The entire sales team were thereafter quickly trained to use social selling.

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

Digital B2B Marketing

JUNE 14, 2012

Examples: Eloqua has done a great job of focusing on content marketing as a topic, a priority for the demand generation marketers who are driving adoption of marketing automation platforms. Develop Your Expertise To compete in content marketing, you cannot fake your expertise for long. Where do the line up exactly?

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Customer Experience Matrix

FEBRUARY 5, 2015

In fact, any vendor that hasn’t developed their own technology can just integrate FullContact to do it for them. This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. So the competitive advantage is now precisely zero.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

Customer Experience Matrix

NOVEMBER 4, 2014

million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. About Vidyard Vidyard (Twitter: @Vidyard) is the video platform for business that helps organizations drive more revenue through the use of online video.

Enterprise Management 65

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 65

markempa

NOVEMBER 29, 2016

Have you ever wondered about how you can leverage social selling for better lead generation and business development? Twitter is much more conversational. We see the same thing start to happen in sales, and some great tools are being developed, and available for salespeople. My Twitter handle is @Jill_Rowley.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

SWZD

SEPTEMBER 11, 2019

The company’s ThingWorx® technology platform gives developers the tools to capitalize on the data being generated by smart, connected products and systems. Michelle mentioned that another area that PTC develops solutions for is Service Lifecycle Management (SLM). They generate a lot of activity on Twitter.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Vidyard

JANUARY 21, 2013

Developed Video time scheduling Created a Partnership with Eloqua and open sourced the Ruby Eloqua Wrapper Updated Brand Watermarking so you can brand your videos This move wouldn’t be complete without a housewarming party ! Launched a Chrome Web App Store! stephLgoodman Steph is the Marketing Manager here at Vidyard.

Eloqua 51

Eloqua Advertising Agencies Video Marketing Twitter 51

Engagio

JULY 31, 2017

In today’s market, intent data providers including Bombora and 6Sense have developed portals / UI where you can go see a list of accounts that have recently been reading content on topics you care about. Develop a robust data acquisition and intelligence gathering strategy. Salespeople can then focus their outreach on these accounts.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Heinz Marketing

FEBRUARY 26, 2018

We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. Check out all the guests at SalesPipelineRadio.com and subscribe on iTunes. Jocelyn: Absolutely.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. Users can send the contact a system email or add it to a list.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. While both Eloqua and Marketo have REST web services, that’s where the similarities end. Going custom: key considerations and options.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Vidyard

MAY 10, 2016

Read on to see how Michael developed an “always on” marketing platform, his opinion on video as a content type , and his tips for marketers trying to justify investments in marketing technology. Marketing Automation: Eloqua as the base for all emails and forms, and Tableau to visualize all the data gathered.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Tony Zambito

APRIL 24, 2010

I have been evolving the buyer persona development process as well as have been writing about buyer personas for the last eight years now.  Although we are beginning to get some indications of where buyers are going, (for example Facebook and Twitter) and an idea of when (i.e. Image by Intersection Consulting via Flickr.

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Hinge Marketing

AUGUST 8, 2013

Oracle Eloqua recently released a report “ Defining the Modern Marketer: From Real to Ideal ,” which reveals insight into the evolution of the marketer’s role. Batista is the Content Marketing Manager at Oracle Eloqua. Follow Amanda on Twitter @AmandaF_Batista. About the Author: Amanda F.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Eloqua Work Management 48

SnapApp

JANUARY 15, 2015

The team wanted to fully engage their audience while building recognition of the Atmel brand, technology, and products – without using expensive custom development. The contest challenged participants to develop ground-breaking microcontrollers using Atmel’s AVR technology. The Contest.

Video Marketing 48

Video Marketing Eloqua Viral Marketing Sales Qualified Leads 48

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. Vidyard (Twitter: @Vidyard) is the video platform for business that helps organizations drive more revenue through the use of online video. About Vidyard.

Enterprise Management 53

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 53

Vidyard

JANUARY 14, 2015

Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

Vidyard also expanded its integrations with leading marketing clouds and CRM solutions including Salesforce, Eloqua, Marketo, Adobe Marketing Cloud and Act-On. About Vidyard Vidyard (Twitter: @Vidyard ) is the industry’s leading video marketing platform that helps marketers drive results and ROI with online video content.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

MAY 9, 2017

Audience engagement data is passed to sales reps via marketing automation platforms (MAP) including Salesforce, Marketo, Eloqua, HubSpot and more. About Vidyard Vidyard (Twitter: @Vidyard) is the video platform for business that helps organizations drive more revenue through the use of online video.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services B2B Thought Leadership 50

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. sireadvertising You need to develop content that is worthy of being shared on social platforms. eamcc Like the quality intention RT @ sireadvertising : …develop content that is worthy of being shared on social platforms. Facebook, Twitter, Blogs have diff context.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. sireadvertising You need to develop content that is worthy of being shared on social platforms. eamcc Like the quality intention RT @ sireadvertising : …develop content that is worthy of being shared on social platforms. Facebook, Twitter, Blogs have diff context.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

ViewPoint

AUGUST 30, 2012

Click to start video at this point — Asked about what has or hasn’t surprised him in marketing and sales this year, Craig says he’s seen some great developments. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. He wrote this manifesto a while back.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Capstone Insights

JANUARY 17, 2018

Finally, develop a scoring model. In fact, I remember having to explain what marketing automation was to my VP back when Eloqua synced to SFDC via a report in SFDC that had to be downloaded a few times a day. I then went into marketing automation consulting and was the first consultant certified in both Eloqua and Marketo.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Work Management 49

Webbiquity

JANUARY 12, 2011

Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Pitching on Twitter? Go ahead, works for anything.

PR 100

PR Tools Tips Blogger 100

ANNUITAS

JANUARY 10, 2011

Steve has a proven track record in marketing communications development and execution. He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. You can read his blog at [link] or follow him on Twitter at @sgersh.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 17, 2009

Blog Marketing Interactions Twitter Ardath421. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. The speed of change requires that marketers keep their content development process fluid over time. "Twitter!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Hubspot

MARCH 6, 2014

Now, there’s no coincidence that much of this newly found enthusiasm for inbound-like thinking falls on the heels of Oracle’s acquisition of Eloqua. Specifically, Oracle has started to encourage its employees to use Twitter to engage with prospects in meaningful, helpful dialogue during the sales process.

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Convince & Convert

OCTOBER 2, 2013

Develop Rent-to-Own Content Strategies: As content marketers, our goal is to own our media channels, just like publishers do. Develop Professional Editorial Practices. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. You can find Joe on Twitter @JoePulizzi. all from one story idea.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131