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Should Your Brand Voice Stay the Same Across Social Channels?

Contently

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram.

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ClickInsights: 3 important components that will make a great case study

Ambal's Amusings

LinkedIn Group – Success-Story Marketing Group. Join LinkedIn Group – Success-Story Marketing Group for discussions about all things related to using customer stories in sales and marketing. This “why it matters” positioning is essential for creating the dramatic tension necessary to keep readers reading.

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5 Ways Audience Research Helps You Customize Your Landing Pages

Unbounce

You just need to do is put in the work to discover more about them… 5 Methods Of Audience Research. Customer insights can provide a ton of value between your launch and development stages. By using continuous research, you can co-develop a product that your community loves, especially because they helped inform it.

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30 Women Shaping B2B Tech Marketing

SnapApp

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized--and even self-founded. Sonja Jacob.

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30 Women Shaping B2B Tech Marketing

SnapApp

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. The 30 women featured below work in a variety of B2B contexts and for companies large, mid-sized–and even self-founded.

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. e-Strategy Trends ).

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103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. e-Strategy Trends ).