(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak
ANNUITAS
MARCH 19, 2020
Replacing this Engagement Channel will be tricky, but ANNUITAS has several recommendations based on our demand marketing experience – and a review of our aggregated client data across multiple programs – that can help fill the gap. At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity.
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