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Writing on the Web

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Social Business Success Starts at the Top

Writing on the Web

In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees. The report suggests that some experimentation is needed before a company can develop a social media game plan.

Business 100
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Expert Ebooks: More Ways Ebook Writing Goes Wrong

Writing on the Web

If you’re a professional who’s been helping clients for decades, you know a lot and you know what works. But here’s the thing about successfully writing an expert ebook that resonates with readers: they will download and read your ebook if it will help them understand and fix one of their problems.

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Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

One of the side-effects of these changes has been the fact that many low-cost SEO tactics have lost their effectiveness and power. This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. Content is the most effective SEO tool there can be , if used right.

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4 Ideas to Generate Blog Topics

Writing on the Web

These smart professionals understand the effectiveness of blogs, but blogging is not without challenges: figuring out what blog topics to focus on, conducting appropriate research, writing great content, and ensuring it has been optimized for search engines. Many free versions are available online, including SERPs.com.

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Content Marketing Writers: How’s Your Cognitive Fitness?

Writing on the Web

Develop reasonable conclusions and plans. Cognitive fitness can be developed by formal education, being actively mentally engaged in life, continuing to learn, and exercises designed to challenge cognitive skills. What can you do that’s time and cost effective, and fun? Apply rules of logic. Comprehend relationships.

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Expert Ebook Writing: 5 Steps to Get Started

Writing on the Web

You could write, for example, “everything I know about nuclear fission,” or “what I’ve learned about leadership development.” If you want to write an expert ebook that helps other people solve challenges, however, keep the reader at the center of your ebook. It’s all about you.

Act-On 100
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4 Content Marketing Goals for a Coach Website

Writing on the Web

Like other executive coaches, he offers many services: facilitation, assessments, leadership development, speaking and books. It’s brief and to the point: Notice the headline, Be More Effective in Work and in Life. Then he offers three ways he can help people develop into a leader: through coaching, facilitation and assessments.