WriteSpark

DECEMBER 7, 2010

One thing that makes me the most proud about my business as a freelance technology writer is the long-term relationships or LTRs I have developed with many clients. Insights into your company’s culture helps the writer work appropriately and effectively with your subject experts and customers.

Copywriting 120

Copywriting Case Study Case Studies PR 120

WriteSpark

NOVEMBER 2, 2011

But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. A technical e-book writer with information design skills can help you create engaging e-book content. Plan for longevity. Outline with storyboards.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. A technical e-book writer with information design skills can help you create engaging e-book content. Plan for longevity. Outline with storyboards.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

MARCH 17, 2009

Decision tools such as selection trees, product-comparison checklists, and payback worksheets in the white paper can help readers identify the key factors for choosing a particular product or vendor. Does our white paper writer have the content strategy and copywriting skills necessary to develop effective elements such as decision tools?

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

FEBRUARY 2, 2010

Instead, e-books are truly a new document type for marketing communications, one that deserves the same careful planning, effective design, and quality copywriting as any other sales material. As a highly visible marketing piece, an e-book may draw more review scrutiny compared with other marcom documents, which may slow its development.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

FEBRUARY 16, 2010

But some marcom projects don’t need the full agency treatment, with the associated higher costs, longer development and review times, and involvement of extra people. Instead, these sales collateral and other marketing materials can be developed faster, and with less effort and cost on your part, by using freelance writers and designers.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies Copywriting 120