Digital B2B Marketing

AUGUST 28, 2012

If you are looking for another article that lists search, social media, persona development or lead management, this is not it. You must understand and appreciate the importance of finance, sales, talent management, supply chain, product development and more to the business. Analytically Inclined Marketing is a data-driven discipline.

B2B Marketing 100

B2B Marketing B2B Best Practices Marketing Management 100

Digital B2B Marketing

AUGUST 22, 2013

Developing personas is one of the first steps recommended by many B2B marketers. Understanding your audience is critical, and personas are one of the most effective solutions, right? Titles do not define people and personas should help you connect with people! It was a stark reminder of how common bad personas are today.

B2B Marketing 100

B2B Marketing Work Management Marketing Management B2B 100

Digital B2B Marketing

JULY 28, 2011

Doing it effectively, without history to learn from, would be a daunting initiative for almost any CMO. This is a gap social media measurement companies need to help close. The solution, with a hint of sarcasm, is simple: make an 8-digit investment in social media. Unit of Measurement. A model requires a consistent input.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

NOVEMBER 5, 2013

Yes, effective curators must understand the topic. If it helps you develop your own audience and, ultimately, share your own perspective, then yes. It Makes You A Filter, Not An Authority. They must be able to differentiate between mediocre, good and great. Do you want to just recognize great, or be great?

Curation 100

Curation Content Differentiation Twitter 100