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B2B Memes
JUNE 7, 2012
My point yesterday was that long-form writing, such as a book, often engages readers effectively. The Flesch-Kincaid test, developed in 1975, followed Gunning in using grade levels to assess writing. Talented writers can reel off long, polysyllabic sentences to brilliant effect; inept writers can produce wretched short ones.
B2B Memes
DECEMBER 12, 2011
This effect is made possible by capturing far more data than a typical camera. But it is yet another development that hands more power to the consumers of journalism by giving them more data. See Lytro’s examples.). But Walker’s article made me realize who really benefits from the Lytro: not the photographer, but the viewer.
B2B Memes
OCTOBER 8, 2010
To be effective in social media, you have to be in control of your identity. That’s a key not only to developing your own brand, but to keeping it intact when you leave one employer for another or go out on your own. While he wrote it to help others achieve their goals, it has earned him enormous career-building exposure as well.
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