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B2B Marketing Traction

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Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

They have to understand the web site owner needs and translate those needs into specifications that web developers (the techies!) can use effectively. Once the plan is written and approved, the web development team can use the written plan to develop a comprehensive and detailed proposal and technical specification for the project.

Planning 100
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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

A one-page plan is a great visual marketing road map that is easy to change and helps keep your team’s eyes on the ball. Content marketing often requires a high volume of publishing to be effective. Visual marketing project management is highly effective. If you need help planning your marketing, contact New Incite today.

Planning 100
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Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

But don’t let a web developer or SEO vendor sell you a bill of goods as a solution. Your web developer can change your site to recognize the device a visitor is using and adjust the display accordingly. Your developer can just change to a responsive template. Do you need help updating your website to be mobile-friendly?

Google 100
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3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

Today we pretty much only create websites in WordPress, because it is so cost-effective and flexible. Because its open source, programmers have developed design themes that your can purchase to quickly implement and website with a nice design. Many templates and plugins are free, which can be very cost-effective. Is it secure?

Template 100
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11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. A new tool for B2B marketers are detailed buyer personas that help guide positioning and messaging online.

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How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

It’s true that it’s not rocket science, and for the most part you don’t need to be a programmer to do it right, but careful planning and knowledge from some research up front will help ensure your success as you integrate it with your other marketing activities. Contact us today to find out how we can help you.

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Inbound Marketing: Are You Attracting Quality Leads?

B2B Marketing Traction

You might develop your scoring system by analyzing your top customers and answering questions like the following. From the answers to these questions you can develop a profile of your ideal, qualified customer. Develop a conversion process for lead types. What was their situation before they became customers?