Trending Sources

How to Develop an Effective Naming Architecture

CMO Essentials

Organizations most frequently need to develop a naming architecture when they are newly formed or have merged with another organization and need to clearly present a new or combined set of capabilities and offerings. There are typically four steps to developing a simple and effective naming architecture: 1. When are  generic or descriptive names  most effective?

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. Documented Content Strategy Helps. While, 47% of the least effective content marketers did not.   Empathy: Helping Buyers To Achieve Their Goals. by Aha-Soft.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do.  At the core of the problem is the simple fact that marketers are having a hard time getting what makes buyers happy and satisfied. Additionally, the effectiveness of B2B content marketing is dropping. coaching by Gilbert Bages.

11 Top Tips For Developing YouTube Influencers

Act-On

Bilingual, award-winning, musician moms demonstrating vocal effects pedals? The Tips: So here are 11 tips for an effective YouTube influencer marketing strategy that can be dovetailed into your overall marketing mix: 1) Amazing is Boring, But How-To is Hot. Thus marketing automation helps make visible the attract process that begins the customer funnel. The Real McCoy.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. mentality, developing a nuanced content studio that. distribution platforms are most effective?

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. 2.) Create opportunities for new SEO keyword strategies.

A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

Let’s start with the how, because I know sharing processes can really help those who may just be starting out. The BEST part is ViralPost®, which by definition does this: Developed in 2012, ViralPost®–available in Premium plans—determines the best time to publish content to a brand’s social channels. Unlike By Brooke Sellas, {grow} Contributing Columnist. Not productive. Right?

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. The post What Makes Effective B2B Content Marketing?

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

Sharing or citing another great piece of content in your own posts usually has no negative effect on your own business. This is a tactic that we do here at KoMarketing, and it helps our audience stay up-to-date on the latest news and studies in B2B marketing. Once you write it, you’re done. Tuesday: A blog post about the industry. Any content is good content.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? We’re looking at developing content models. This model is proven to be effective and to drive these types of results. There is probably a psychological profile you could develop for people most likely to share your content.

How Kele Developed a Personalized Email Strategy

It's All About Revenue

Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. It’s time to develop an email strategy that will resonate with each customer. Bluewolf helped Kele identify nine buying cycle segments with corresponding nurture campaigns in their Eloqua marketing automation system. Email marketing

Content Marketing Playbook: Strategy and Roadmap

is developing. In concert, GE has developed an active, devoted following on nearly every social channel—from. cultivated every internal asset that could help them. outside help when needed. effectiveness, compared with 32 percent of those who. that’s proven to work—one we’ve refined after helping. have to develop sources. You have to develop sources.

How to Use Storytelling for More Effective Content Marketing

Webbiquity

The following tips will help you to more effectively use storytelling as a marketing tool. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them. Storytelling is powerful because it helps create strong interpersonal relationships. Develop Theme and Structure. Guest post by Natalie Smith.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Here is what they had to say about their most effective B2B marketing tactics over the past year. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. For me, it’s “helping brands reach, engage and convert new customers.” EMAIL MARKETING EFFECTIVENESS. Depending on your marketing objectives, budget, industries and products, effective marketing tactics vary. STRATEGIC CONTENT MARKETING. DATA-DRIVEN ROI.

11 Helpful Resources for Improving Your Business Skills

Hubspot

Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. 1) A Mentor With Business Experience. Having a career mentor (or a few career mentors) with business experience is a crucial part of your professional development. Business Professional Development Daily TOFUMy last tip here?

The New Manager's Guide to Effective Leadership

Hubspot

But here you are, and the best thing you can do is to lean in to this experience as an opportunity for your own development. From finding your leadership style to learning how to navigate a working relationship, these tips are meant to help you get off on the right foot. To help yourself enter this mindset, you have the opportunity to define how you will be as a leader.

Content Methodology: A Best Practices Report

MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Content methodology is a process to continuously improve the effectiveness of a. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. The studio helps unify the company around a.

Developing Differentiators: How Research Can Help You Pass the Test

Hinge Marketing

Communicating your competitive advantage in your marketing copy and messaging can be difficult, but can be effective in attracting and closing new business when implemented effectively. For a differentiator to be effective, it must pass three tests: 1) Is it true? When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm.

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. Can an email stats report be boring? Certainly.

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5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Whether they''re Sales Development Representatives (SDRs), Market Development Representatives (MDRs), or simply inside sales, their role is a critical and strategic part of an efficient, scalable sales process. Observe their calls and help make them better. What are your best B2B sales tips for building a sales development team? Do the math. Build a process. How often?

How to Measure Campaign Effectiveness

Salesfusion

You determined your purpose and your goal, decided who you wanted to target and found people who fit that criteria, developed and curated content to share with them over a series of emails and perhaps you hosted a webinar too. You can use the same system that you used to configure the campaign to measure its effectiveness. On to the next one…. Do you know how your campaign did?

Staffing and Launching Your Content Marketing Program

compounding effect. to execute a content marketing program, developed. to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great.

3 Mistakes to Avoid When Developing a Demand Generation Strategy

ANNUITAS

In fact, the shiny new tactical capabilities that a marketing automation platform brings to the table can be so exciting that they often distract from deeper, more strategic planning that is essential for marketing automation to be effective. Developing a comprehensive Demand Generation Strategy is not a simple task.  Product-centric planning-. Assuming you know your buyer-.

The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. While inbound drives organic engagement and attracts leads, outbound helps you target specific prospects more accurately. Display ads are also effective at every stage of the funnel. But what tactics are best? And why?

3 Keys to Effective Inter-Organizational Partnerships

ANNUITAS

The boundaries were meant to keep us safe, to give us structured responsibilities and to help us learn the ways of respectful communication. We all like boundaries as they help us enable and govern effective relationships, both personal and professional. In business, boundaries are important as well because they help us achieve focused effort and extreme productivity.

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). It also helps mitigate overlap and unnecessary duplication of content. But guess what?

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

5 Tips For An Effective Mobile Content Marketing Strategy

B2B Marketing Insider

He says “we use content marketing to help consumers pick the right carrier and best policy for their families. 57% of mobile users say they wouldn’t recommend a service or product that had a poorly developed website.  The post 5 Tips For An Effective Mobile Content Marketing Strategy appeared first on B2B Marketing Insider. Mobile Devices Drive Traffic. Would you? Photo Source.

The seven traits of an effective digital enterprise

grow - Practical Marketing Solutions

recent post, The sevent traits of an effective digital enterprise by  ’Tunde Olanrewaju, Kate Smaje, and Paul Willmott was particularly thought-provoking. bank or retailer that acquires a five-person mobile-development firm and places it in the middle of its existing web operations is more likely to lose the team than to assimilate it. Be unreasonably aspirational. Hire them anyway.

4 Dimensions of Effective B2B Marketing Plans

It's All About Revenue

writer by trade, Liz also specializes in campaign Development and execution and content creation and management. However, amidst these developments, one critical practice remains in the proverbial stoneage: planning. The good news is building an effective BtoB marketing plan can enable marketers to: Model different planning scenarios that align to revenue goals.

Plan 94

Is “Sadvertising” an Effective Video Marketing Strategy?

Content Standard

Marketers have long understood that emotions, like nostalgia and humor , can help sell products and services. Tearjerker content may also help alleviate another human emotion: disconnect. “As human beings, we’re looking for true human connection, and I think that emotional storytelling can help bridge that gap. Click here to view the video on YouTube.

Video 36

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

Buyer Decisions Are Not What You Think

Tony Zambito

Obtaining such viewpoints are very helpful.  They can help lay a foundation of how organizations and people will consider decisions.  Buyer research intended for buyer personas specifically is designed to help organizations develop deep customer understanding at the underlying layer – the deeper second layer of behaviors and influence.  by Gregor Črešnar.

9 Resources to Help You Become a Better Leader

Hubspot

If you're on that leadership development path and looking for some more materials to help you along that journey, we've got you covered. Resources to Help You Become a Better Leader. 1) Bill Walton on The Growth Show. While public speaking isn't a requirement for being a strong leader, it certainly can help you differentiate yourself at work. Want to knit a scarf?

8 Steps To An Effective Social Media Strategy

B2B Marketing Insider

Developing and executing a social media strategy is hard work. An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. Here are 8 steps to help you create one: Step 1: Understanding Your Audience. Step 3: Developing Your Content Strategy.

How to Have an Effective First Conversation When B2B Teleprospecting

Sales Prospecting Perspectives

Ask meaningful questions that will help you determine quickly whether or not prospects are a good fit for your product or service. Having a list of qualification questions in front of you will allow you to do this more effectively. What additional tips can you share for having an effective first conversation? You only have your phone, your research, and your CRM to back you up.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

How to Have a Super Productive Weekend: 12 Helpful Tips

Hubspot

When composers get stuck writing a piece of music, for example, it's not uncommon for them to switch to a different instrument to help get over their writer's block. The different instrument helps them think about the "problem" in a different way. This'll help you quickly figure out which of the items on your to-do list will have the most immediate impact in the least amount of time.

Five Key Areas to Consider When Creating an Effective Mobile Marketing Campaign

It's All About Revenue

In developing countries such as India, the rate of growth is even more pronounced. There are five key areas you need to consider when creating an effective mobile marketing campaign: 1. Rather than just focusing on one channel, effective campaigns combine them all. Here a Data Management Platform (DMP) can help. The numbers involved are staggering. Don't forget SMS.

SMS 93

Specialization as an Effective Brand Marketing Strategy

Hinge Marketing

Specialization has long been an effective brand marketing strategy to command premium prices, generate more leads , and close sales. This strategy can position you to deliver extraordinary insight on the needs and challenges of a particular role, helping them frame problems in a way based on extensive and focused experience. Is this the end of the generalist?

The Critical Ingredients Of Effective Demand Generation

B2B Marketing Insider

The Critical Ingredients Of Effective Demand Generation. Outbound” Prospecting:   This function prospects into lists of target accounts to develop new sales opportunities. You have roughly 5-8 Seconds to grab someone’s attention and Paragraphs clearly have the opposite effect.  Emails can be powerful and VERY Cost Effective. Marketing must drive sales for the business.

Why Do Marketers Struggle with Content Marketing Effectiveness?

ANNUITAS

Is that the reason why the vast majority of content that is produced today does not help marketers connect with their buyers? What will help you connect with your buyer? Amazing creative might work in the short term, catchy titles are great clickbait, but only content that your buyer wants and needs to hear will ensure effectiveness in the long run to generate revenue.

15 Habits of Highly Effective Content Marketers

Hubspot

The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. In my craze to develop habits to become more effective at content creation, I reached out to top content marketers and asked them one question: "What’s one habit the best content marketers have?". think the most effective content marketers live in 'idea mode.'