How to Develop an Effective Naming Architecture
AUGUST 25, 2015
Organizations most frequently need to develop a naming architecture when they are newly formed or have merged with another organization and need to clearly present a new or combined set of capabilities and offerings. There are typically four steps to developing a simple and effective naming architecture: 1. When are generic or descriptive names most effective?
The Telltale 8% Drop In Content Marketing Effectiveness
OCTOBER 9, 2015
Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. Documented Content Strategy Helps. While, 47% of the least effective content marketers did not. Empathy: Helping Buyers To Achieve Their Goals. by Aha-Soft.
Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals
OCTOBER 4, 2015
While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do. At the core of the problem is the simple fact that marketers are having a hard time getting what makes buyers happy and satisfied. Additionally, the effectiveness of B2B content marketing is dropping. coaching by Gilbert Bages.
11 Top Tips For Developing YouTube Influencers
JANUARY 27, 2016
Bilingual, award-winning, musician moms demonstrating vocal effects pedals? The Tips: So here are 11 tips for an effective YouTube influencer marketing strategy that can be dovetailed into your overall marketing mix: 1) Amazing is Boring, But How-To is Hot. Thus marketing automation helps make visible the attract process that begins the customer funnel. The Real McCoy.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction 4 Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry Red Bull has long been the strongest example of this. mentality, developing a nuanced content studio that. distribution platforms are most effective?
Best Practices For Identifying And Developing Marketing Personas For ABM
JULY 27, 2016
To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. As your product develops and the industry matures, you may find that your personas need updating. Developing Persona Profiles. Identifying Marketing Personas.
5 Common Misconceptions About B2B Content Marketing Development
OCTOBER 22, 2015
Sharing or citing another great piece of content in your own posts usually has no negative effect on your own business. This is a tactic that we do here at KoMarketing, and it helps our audience stay up-to-date on the latest news and studies in B2B marketing. Once you write it, you’re done. Tuesday: A blog post about the industry. Any content is good content.
Personalized content for more effective content marketing
JULY 18, 2016
You have developed personas for your key audience segments, haven’t you? Tracking these data points helps you gain insights into your prospects’ interests that can help you present them with content that fits their needs, rather than whatever content is on your editorial calendar this week or month. These can be helpful, too. Though some will help there, too.).
The art and science of developing an enterprise content strategy
grow - Practical Marketing Solutions
MAY 18, 2015
But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? We’re looking at developing content models. This model is proven to be effective and to drive these types of results. There is probably a psychological profile you could develop for people most likely to share your content.
Content Marketing Playbook: Strategy and Roadmap
is developing. In concert, GE has developed an active, devoted following on nearly every social channel—from. cultivated every internal asset that could help them. outside help when needed. effectiveness, compared with 32 percent of those who. that’s proven to work—one we’ve refined after helping. have to develop sources. You have to develop sources.
Metrics to Help You Track Brand, Demand, and Expand
AUGUST 1, 2016
His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.
What Makes Effective B2B Content Marketing? [Research]
B2B Marketing Insider
OCTOBER 6, 2015
55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. The post What Makes Effective B2B Content Marketing?
How to Use Storytelling for More Effective Content Marketing
DECEMBER 29, 2015
The following tips will help you to more effectively use storytelling as a marketing tool. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them. Storytelling is powerful because it helps create strong interpersonal relationships. Develop Theme and Structure. Guest post by Natalie Smith.
Developing Differentiators: How Research Can Help You Pass the Test
APRIL 7, 2015
Communicating your competitive advantage in your marketing copy and messaging can be difficult, but can be effective in attracting and closing new business when implemented effectively. For a differentiator to be effective, it must pass three tests: 1) Is it true? When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm.
Content Methodology: A Best Practices Report
MICHAEL MARGOLIS 4Content Methodology: A Best Practices Report Create the most effective. Content methodology is a process to continuously improve the effectiveness of a. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. The studio helps unify the company around a.
What Were The Most Effective B2B Marketing Tactics of 2015?
DECEMBER 14, 2015
Here is what they had to say about their most effective B2B marketing tactics over the past year. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. For me, it’s “helping brands reach, engage and convert new customers.” EMAIL MARKETING EFFECTIVENESS. Depending on your marketing objectives, budget, industries and products, effective marketing tactics vary. STRATEGIC CONTENT MARKETING. DATA-DRIVEN ROI.
11 Helpful Resources for Improving Your Business Skills
MAY 2, 2016
Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. 1) A Mentor With Business Experience. Having a career mentor (or a few career mentors) with business experience is a crucial part of your professional development. Business Professional Development Daily TOFUMy last tip here?
The New Manager's Guide to Effective Leadership
MAY 4, 2016
But here you are, and the best thing you can do is to lean in to this experience as an opportunity for your own development. From finding your leadership style to learning how to navigate a working relationship, these tips are meant to help you get off on the right foot. To help yourself enter this mindset, you have the opportunity to define how you will be as a leader.
5 Steps to Successfully Build Your Company's Sales Development Efforts
Sales Prospecting Perspectives
DECEMBER 17, 2014
Whether they''re Sales Development Representatives (SDRs), Market Development Representatives (MDRs), or simply inside sales, their role is a critical and strategic part of an efficient, scalable sales process. Observe their calls and help make them better. What are your best B2B sales tips for building a sales development team? Do the math. Build a process. How often?
Stop Killing Your Content: 3 Reasons Your Content Falls Flat
Content has proven to be a highly effective driver of revenue, both directly and indirectly. on content development initiatives. often receive assets via mass emails, which can create a “tribal knowledge” effect that. enjoyed our content or how it helped a rep explain our company’s value proposition. effectiveness of your content, and seamlessly. and value.
5 Email Metrics to Help Diagnose Your Mistakes
APRIL 13, 2016
Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. Can an email stats report be boring? Certainly.
How to Measure Campaign Effectiveness
OCTOBER 29, 2015
You determined your purpose and your goal, decided who you wanted to target and found people who fit that criteria, developed and curated content to share with them over a series of emails and perhaps you hosted a webinar too. You can use the same system that you used to configure the campaign to measure its effectiveness. On to the next one…. Do you know how your campaign did?
3 Mistakes to Avoid When Developing a Demand Generation Strategy
AUGUST 18, 2015
In fact, the shiny new tactical capabilities that a marketing automation platform brings to the table can be so exciting that they often distract from deeper, more strategic planning that is essential for marketing automation to be effective. Developing a comprehensive Demand Generation Strategy is not a simple task. Product-centric planning-. Assuming you know your buyer-.
Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm
JULY 11, 2016
10 Elements of an Effective Talent Acquisition Strategy. To be effective, a talent acquisition strategy must have the full support of your firm’s leadership and complement your overall business strategy. Let’s walk through the 10 key elements of an effective talent acquisition strategy: 1. It’s a valuable, effective way to develop new business and recruit new talent.
Content Strategy for Marketing
Learn how developing a content strategy can help you reach. How to Develop Content Strategy for Marketing. - Two Types of Content Strategy Why Hire Content Strategy Experts , Not Agencies. challenge that content strategy can help you overcome. More specifically, content strategy helps bring your vision as a content-focused marketing. effectively. Develop.
8 Steps To A More Effective B2B Content Marketing Program
JANUARY 22, 2015
While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). It also helps mitigate overlap and unnecessary duplication of content. But guess what?
The Most Effective Inbound and Outbound Marketing Tactics
MAY 12, 2016
Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. While inbound drives organic engagement and attracts leads, outbound helps you target specific prospects more accurately. Display ads are also effective at every stage of the funnel. But what tactics are best? And why?
How Kele Developed a Personalized Email Strategy
It's All About Revenue
MAY 22, 2014
Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. It’s time to develop an email strategy that will resonate with each customer. Bluewolf helped Kele identify nine buying cycle segments with corresponding nurture campaigns in their Eloqua marketing automation system. Email marketing
The seven traits of an effective digital enterprise
grow - Practical Marketing Solutions
JULY 7, 2014
recent post, The sevent traits of an effective digital enterprise by ’Tunde Olanrewaju, Kate Smaje, and Paul Willmott was particularly thought-provoking. bank or retailer that acquires a five-person mobile-development firm and places it in the middle of its existing web operations is more likely to lose the team than to assimilate it. Be unreasonably aspirational. Hire them anyway.
Staffing and Launching Your Content Marketing Program
compounding effect. to execute a content marketing program, developed. to help you get that promotion. We want to try and help marketers. helpful to keep your goals focused on the audience you want to serve. helping people tell amazing stories instead of polluting the web with me- diocrity, and in the power of ditching intrusive advertising in favor of great.
Buyer Decisions Are Not What You Think
DECEMBER 13, 2015
Obtaining such viewpoints are very helpful. They can help lay a foundation of how organizations and people will consider decisions. Buyer research intended for buyer personas specifically is designed to help organizations develop deep customer understanding at the underlying layer – the deeper second layer of behaviors and influence. by Gregor Črešnar.
The 7 Attributes of Highly Effective Lead Generation
AUGUST 4, 2016
This is where your good, old-fashioned sales process kicks in, and the content developed here should support it every step of the way. For example, ask your sales people w hat objections are they hearing regularly and develop content that answers it. The reason they like it is because it helps generate more organic content in the form of commenting, liking, and sharing. It can.
How to Have an Effective First Conversation When B2B Teleprospecting
Sales Prospecting Perspectives
JULY 28, 2014
Ask meaningful questions that will help you determine quickly whether or not prospects are a good fit for your product or service. Having a list of qualification questions in front of you will allow you to do this more effectively. What additional tips can you share for having an effective first conversation? You only have your phone, your research, and your CRM to back you up.
Why Do Marketers Struggle with Content Marketing Effectiveness?
NOVEMBER 25, 2014
Is that the reason why the vast majority of content that is produced today does not help marketers connect with their buyers? What will help you connect with your buyer? Amazing creative might work in the short term, catchy titles are great clickbait, but only content that your buyer wants and needs to hear will ensure effectiveness in the long run to generate revenue.
B2B Marketing Trends for 2016
distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.
7 Keys to Giving Effective Feedback to Creatives
OCTOBER 6, 2015
And in order to get the final creative you really want, giving effective feedback is crucial. Doing creative work is often about making choices between different approaches, so ask them to help you understand why they chose a particular element or structure. Developing this back and forth will give you more perspective, and it also shows that you’re open to different approaches.