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How to Develop an Effective Naming Architecture

CMO Essentials

Organizations most frequently need to develop a naming architecture when they are newly formed or have merged with another organization and need to clearly present a new or combined set of capabilities and offerings. There are typically four steps to developing a simple and effective naming architecture: 1. When are  generic or descriptive names  most effective?

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. Documented Content Strategy Helps. While, 47% of the least effective content marketers did not.   Empathy: Helping Buyers To Achieve Their Goals. by Aha-Soft.

Socialize your videos for business development


It feels forced, message-y, and sales-y; kind of like commercials on TV. H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Marketers surveyed by Ascend2 ranked the importance and effectiveness of common video types as follows: Customer testimonials. Use Video to Activate Other Media. Video blogs.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do.  At the core of the problem is the simple fact that marketers are having a hard time getting what makes buyers happy and satisfied. Additionally, the effectiveness of B2B content marketing is dropping. coaching by Gilbert Bages.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

Let’s start with the how, because I know sharing processes can really help those who may just be starting out. The BEST part is ViralPost®, which by definition does this: Developed in 2012, ViralPost®–available in Premium plans—determines the best time to publish content to a brand’s social channels. Unlike By Brooke Sellas, {grow} Contributing Columnist. Not productive. Right?

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? We’re looking at developing content models. This model is proven to be effective and to drive these types of results. There is probably a psychological profile you could develop for people most likely to share your content.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

Sharing or citing another great piece of content in your own posts usually has no negative effect on your own business. This is a tactic that we do here at KoMarketing, and it helps our audience stay up-to-date on the latest news and studies in B2B marketing. Once you write it, you’re done. Tuesday: A blog post about the industry. Any content is good content.

Personalized content for more effective content marketing


You have developed personas for your key audience segments, haven’t you? Tracking these data points helps you gain insights into your prospects’ interests that can help you present them with content that fits their needs, rather than whatever content is on your editorial calendar this week or month. These can be helpful, too. Though some will help there, too.).

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

Best Practices For Identifying And Developing Marketing Personas For ABM


To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. As your product develops and the industry matures, you may find that your personas need updating. Developing Persona Profiles. Identifying Marketing Personas.

3 Mistakes to Avoid When Developing a Demand Generation Strategy


In fact, the shiny new tactical capabilities that a marketing automation platform brings to the table can be so exciting that they often distract from deeper, more strategic planning that is essential for marketing automation to be effective. Developing a comprehensive Demand Generation Strategy is not a simple task.  Product-centric planning-. Assuming you know your buyer-.

5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Whether they''re Sales Development Representatives (SDRs), Market Development Representatives (MDRs), or simply inside sales, their role is a critical and strategic part of an efficient, scalable sales process. Observe their calls and help make them better. What are your best B2B sales tips for building a sales development team? Do the math. Build a process. How often?

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. The post What Makes Effective B2B Content Marketing?

4 Helpful Tools for Organizing Your Social Media Calendar


By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. calendar helps you plan for each social network to customize posts instead of spamming all platforms with the same message.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

Metrics to Help You Track Brand, Demand, and Expand


His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Here is what they had to say about their most effective B2B marketing tactics over the past year. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. For me, it’s “helping brands reach, engage and convert new customers.” EMAIL MARKETING EFFECTIVENESS. Depending on your marketing objectives, budget, industries and products, effective marketing tactics vary. STRATEGIC CONTENT MARKETING. DATA-DRIVEN ROI.

How to Measure Campaign Effectiveness


You determined your purpose and your goal, decided who you wanted to target and found people who fit that criteria, developed and curated content to share with them over a series of emails and perhaps you hosted a webinar too. You can use the same system that you used to configure the campaign to measure its effectiveness. On to the next one…. Do you know how your campaign did?

8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

While there are never guarantees with B2B content marketing and SEO, there are ways to orchestrate your program to help mitigate mistakes and overcome inevitable obstacles. Companies with a documented strategy are much more likely to be very effective (36%) versus those without (11%). It also helps mitigate overlap and unnecessary duplication of content. But guess what?

How Kele Developed a Personalized Email Strategy

It's All About Revenue

Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. It’s time to develop an email strategy that will resonate with each customer. Bluewolf helped Kele identify nine buying cycle segments with corresponding nurture campaigns in their Eloqua marketing automation system. Email marketing

How to Use Storytelling for More Effective Content Marketing


The following tips will help you to more effectively use storytelling as a marketing tool. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them. Storytelling is powerful because it helps create strong interpersonal relationships. Develop Theme and Structure. Guest post by Natalie Smith.

The New Manager's Guide to Effective Leadership


But here you are, and the best thing you can do is to lean in to this experience as an opportunity for your own development. From finding your leadership style to learning how to navigate a working relationship, these tips are meant to help you get off on the right foot. To help yourself enter this mindset, you have the opportunity to define how you will be as a leader.

11 Helpful Resources for Improving Your Business Skills


Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. 1) A Mentor With Business Experience. Having a career mentor (or a few career mentors) with business experience is a crucial part of your professional development. Business Professional Development Daily TOFUMy last tip here?

Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research  @  Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. His team builds solutions and deep consumer insight to help companies better engage the mobile, local & social consumer of the future.

The seven traits of an effective digital enterprise

grow - Practical Marketing Solutions

recent post, The sevent traits of an effective digital enterprise by  ’Tunde Olanrewaju, Kate Smaje, and Paul Willmott was particularly thought-provoking. bank or retailer that acquires a five-person mobile-development firm and places it in the middle of its existing web operations is more likely to lose the team than to assimilate it. Be unreasonably aspirational. Hire them anyway.

Developing Differentiators: How Research Can Help You Pass the Test

Hinge Marketing

Communicating your competitive advantage in your marketing copy and messaging can be difficult, but can be effective in attracting and closing new business when implemented effectively. For a differentiator to be effective, it must pass three tests: 1) Is it true? When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm.

Buyer Decisions Are Not What You Think

Tony Zambito

Obtaining such viewpoints are very helpful.  They can help lay a foundation of how organizations and people will consider decisions.  Buyer research intended for buyer personas specifically is designed to help organizations develop deep customer understanding at the underlying layer – the deeper second layer of behaviors and influence.  by Gregor Črešnar.

5 Email Metrics to Help Diagnose Your Mistakes


Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. Can an email stats report be boring? Certainly.

Email 72

The Most Effective Inbound and Outbound Marketing Tactics


Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. While inbound drives organic engagement and attracts leads, outbound helps you target specific prospects more accurately. Display ads are also effective at every stage of the funnel. But what tactics are best? And why?

How to Have an Effective First Conversation When B2B Teleprospecting

Sales Prospecting Perspectives

Ask meaningful questions that will help you determine quickly whether or not prospects are a good fit for your product or service. Having a list of qualification questions in front of you will allow you to do this more effectively. What additional tips can you share for having an effective first conversation? You only have your phone, your research, and your CRM to back you up.

3 Keys to Effective Inter-Organizational Partnerships


The boundaries were meant to keep us safe, to give us structured responsibilities and to help us learn the ways of respectful communication. We all like boundaries as they help us enable and govern effective relationships, both personal and professional. In business, boundaries are important as well because they help us achieve focused effort and extreme productivity.

Taking a digital first approach to brand development: 3 key considerations

CMO Essentials

This objective, of course, is easier for large scale brands that have the budget to hire designers and developers to ensure their site is mobile optimized. How the app lives and moves helps to reinforce the Facebook experience and define the company’s identity. The post Taking a digital first approach to brand development: 3 key considerations appeared first on CMO Essentials.

7 Keys to Giving Effective Feedback to Creatives


And in order to get the final creative you really want, giving effective feedback is crucial. Doing creative work is often about making choices between different approaches, so ask them to help you understand why they chose a particular element or structure. Developing this back and forth will give you more perspective, and it also shows that you’re open to different approaches.

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

This is where your good, old-fashioned sales process kicks in, and the content developed here should support it every step of the way. For example, ask your sales people w hat objections are they hearing regularly and develop content that answers it. The reason they like it is because it helps generate more organic content in the form of commenting, liking, and sharing. It can.

The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

These three pressing concerns are causing CEOs and CMOs to reevaluate how to understand their buyers and their abilities to help buyers achieve their goals. Resulting in a 3D view of buyers, which can help inform strategies related to each. Yet, not very helpful for addressing the three concerns mentioned earlier nor to true goal-directed behavioral research related to buyer personas.

6 Marketing Reports Used To Develop Competitive Advantage


We’ll explain why they help marketers make better decisions and why they are so important to demand generation. good marketing report helps you make decisions. The process starts with choosing metrics, developing analytics, getting insights and then making decisions. With these two reports, our customers can decide -- and control -- the effectiveness of their dollars.

How To Effectively Increase Your Sales Pipeline

Sales Prospecting Perspectives

Database development and a proactive outbound teleprospecting/email plan. Now you are ready to begin the process of developing your pipeline. Think of your pool or prospects as a network of professionals that you can help. After researching your company I realized we have had specific success in your space, helping companies like x,y and z grow their pipelines by 2 to 3 times in 3-6 months. would be happy to share some of what we have been seeing in the market and determine if we might be able to help you as well. Building a pipeline is no different.

15 Habits of Highly Effective Content Marketers


The other day, I realized something while reading a bunch of articles about becoming a more effective content marketer. In my craze to develop habits to become more effective at content creation, I reached out to top content marketers and asked them one question: "What’s one habit the best content marketers have?". think the most effective content marketers live in 'idea mode.'

Is B2B Telemarketing Effective


What are the most effective B2B lead generation tactics? Given the effectiveness of these somewhat old-fashioned techniques, why is it that we see such a rush to use alternative marketing tactics? But look at where those tactics fall on the effectiveness scale. How about social media, content marketing and search engine optimization? But remember, we’re talking B2B, not B2C.