Trending Sources

How to Develop an Effective Naming Architecture

CMO Essentials

Organizations most frequently need to develop a naming architecture when they are newly formed or have merged with another organization and need to clearly present a new or combined set of capabilities and offerings. There are typically four steps to developing a simple and effective naming architecture: 1. When are  generic or descriptive names  most effective?

What Is Content Marketing Development?

KoMarketing Associates

Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Let’s have a look: What Is Content Marketing Development? Analysis Phase.

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. Documented Content Strategy Helps. While, 47% of the least effective content marketers did not.   Empathy: Helping Buyers To Achieve Their Goals. by Aha-Soft.

Socialize your videos for business development

Biznology

It feels forced, message-y, and sales-y; kind of like commercials on TV. H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Marketers surveyed by Ascend2 ranked the importance and effectiveness of common video types as follows: Customer testimonials. Use Video to Activate Other Media. Video blogs.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

Get Ready for the TilLT Sales Development Challenge

DiscoverOrg

Sales development is now the need-to-know skill set for growth and enterprise companies. Success depends on their ability to communicate effectively with a variety of decision makers. Companies with high-producing SDR teams are also ones with continued education paths and development. How to Grow Your Sales Development Performance. whatcha got? Who can participate?

A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

Let’s start with the how, because I know sharing processes can really help those who may just be starting out. The BEST part is ViralPost®, which by definition does this: Developed in 2012, ViralPost®–available in Premium plans—determines the best time to publish content to a brand’s social channels. Unlike By Brooke Sellas, {grow} Contributing Columnist. Not productive. Right?

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Infer

Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.

API 56

Personalized content for more effective content marketing

Biznology

You have developed personas for your key audience segments, haven’t you? Tracking these data points helps you gain insights into your prospects’ interests that can help you present them with content that fits their needs, rather than whatever content is on your editorial calendar this week or month. These can be helpful, too. Though some will help there, too.).

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. 2.) Create opportunities for new SEO keyword strategies.

How to Develop a Comprehensive B2B Marketing Strategy

Sales Prospecting Perspectives

It''s time to dive into developing a comprehensive marketing strategy. It is essential to communicate with and involve your sales team in your strategy development process; the members of the sales team are your primary customer and your success hinges on theirs, making it crucial to ensure marketing and sales are on the same page. Third party experts or customers as presenters.

3 Mistakes to Avoid When Developing a Demand Generation Strategy

ANNUITAS

In fact, the shiny new tactical capabilities that a marketing automation platform brings to the table can be so exciting that they often distract from deeper, more strategic planning that is essential for marketing automation to be effective. Developing a comprehensive Demand Generation Strategy is not a simple task.  Product-centric planning-. Assuming you know your buyer-.

How AG's Sales Development Managers Motivate Reps in February [Part 1]

Sales Prospecting Perspectives

February is also a time when we need to keep our sales development reps extra motivated whether working from the office or at home during inclement weather. tried to think of what motivated me when I was an SDR, and decided to source some help from our awesome sales development managers. In my opinion, one of the most effective sales motivation tools is food.

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. The post What Makes Effective B2B Content Marketing?

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. As your product develops and the industry matures, you may find that your personas need updating. Developing Persona Profiles. Identifying Marketing Personas.

11 Top Tips For Developing YouTube Influencers

Act-On

Bilingual, award-winning, musician moms demonstrating vocal effects pedals? The Tips: So here are 11 tips for an effective YouTube influencer marketing strategy that can be dovetailed into your overall marketing mix: 1) Amazing is Boring, But How-To is Hot. Thus marketing automation helps make visible the attract process that begins the customer funnel. The Real McCoy.

How to Measure Campaign Effectiveness

Salesfusion

You determined your purpose and your goal, decided who you wanted to target and found people who fit that criteria, developed and curated content to share with them over a series of emails and perhaps you hosted a webinar too. You can use the same system that you used to configure the campaign to measure its effectiveness. On to the next one…. Do you know how your campaign did?

The 7 Attributes of Highly Effective Lead Generation

Sales Engine

This is where your good, old-fashioned sales process kicks in, and the content developed here should support it every step of the way. For example, ask your sales people w hat objections are they hearing regularly and develop content that answers it. The reason they like it is because it helps generate more organic content in the form of commenting, liking, and sharing. It can.

How Kele Developed a Personalized Email Strategy

It's All About Revenue

Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. It’s time to develop an email strategy that will resonate with each customer. Bluewolf helped Kele identify nine buying cycle segments with corresponding nurture campaigns in their Eloqua marketing automation system. Email marketing

How to Use Storytelling for More Effective Content Marketing

Webbiquity

The following tips will help you to more effectively use storytelling as a marketing tool. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them. Storytelling is powerful because it helps create strong interpersonal relationships. Develop Theme and Structure. Guest post by Natalie Smith.

The New Manager's Guide to Effective Leadership

Hubspot

But here you are, and the best thing you can do is to lean in to this experience as an opportunity for your own development. From finding your leadership style to learning how to navigate a working relationship, these tips are meant to help you get off on the right foot. To help yourself enter this mindset, you have the opportunity to define how you will be as a leader.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

Sharing or citing another great piece of content in your own posts usually has no negative effect on your own business. This is a tactic that we do here at KoMarketing, and it helps our audience stay up-to-date on the latest news and studies in B2B marketing. Once you write it, you’re done. Tuesday: A blog post about the industry. Any content is good content.

Developing Differentiators: How Research Can Help You Pass the Test

Hinge Marketing

Communicating your competitive advantage in your marketing copy and messaging can be difficult, but can be effective in attracting and closing new business when implemented effectively. For a differentiator to be effective, it must pass three tests: 1) Is it true? When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm.

The seven traits of an effective digital enterprise

grow - Practical Marketing Solutions

recent post, The sevent traits of an effective digital enterprise by  ’Tunde Olanrewaju, Kate Smaje, and Paul Willmott was particularly thought-provoking. bank or retailer that acquires a five-person mobile-development firm and places it in the middle of its existing web operations is more likely to lose the team than to assimilate it. Be unreasonably aspirational. Hire them anyway.

11 Helpful Resources for Improving Your Business Skills

Hubspot

Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. 1) A Mentor With Business Experience. Having a career mentor (or a few career mentors) with business experience is a crucial part of your professional development. Business Professional Development Daily TOFUMy last tip here?

Buyer Decisions Are Not What You Think

Tony Zambito

Obtaining such viewpoints are very helpful.  They can help lay a foundation of how organizations and people will consider decisions.  Buyer research intended for buyer personas specifically is designed to help organizations develop deep customer understanding at the underlying layer – the deeper second layer of behaviors and influence.  by Gregor Črešnar.

How to Have an Effective First Conversation When B2B Teleprospecting

Sales Prospecting Perspectives

Ask meaningful questions that will help you determine quickly whether or not prospects are a good fit for your product or service. Having a list of qualification questions in front of you will allow you to do this more effectively. What additional tips can you share for having an effective first conversation? You only have your phone, your research, and your CRM to back you up.

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Have a look, and see which ones will help you achieve the most this quarter. Whether it’s staying organized, coming up with ideas, or promoting your posts, that's what bookmarked sites are for -- to keep all of your best, helpful resources in one place. Browser extensions are one of those things that can be so helpful, but not enough of us take advantage of them. Not to learn.

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. calendar helps you plan for each social network to customize posts instead of spamming all platforms with the same message.

Taking a digital first approach to brand development: 3 key considerations

CMO Essentials

This objective, of course, is easier for large scale brands that have the budget to hire designers and developers to ensure their site is mobile optimized. How the app lives and moves helps to reinforce the Facebook experience and define the company’s identity. The post Taking a digital first approach to brand development: 3 key considerations appeared first on CMO Essentials.

The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. While inbound drives organic engagement and attracts leads, outbound helps you target specific prospects more accurately. Display ads are also effective at every stage of the funnel. But what tactics are best? And why?

7 Keys to Giving Effective Feedback to Creatives

ScribbleLive

And in order to get the final creative you really want, giving effective feedback is crucial. Doing creative work is often about making choices between different approaches, so ask them to help you understand why they chose a particular element or structure. Developing this back and forth will give you more perspective, and it also shows that you’re open to different approaches.

The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

These three pressing concerns are causing CEOs and CMOs to reevaluate how to understand their buyers and their abilities to help buyers achieve their goals. Resulting in a 3D view of buyers, which can help inform strategies related to each. Yet, not very helpful for addressing the three concerns mentioned earlier nor to true goal-directed behavioral research related to buyer personas.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Here is what they had to say about their most effective B2B marketing tactics over the past year. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. I’ve applied this as I’ve launched my own business. For me, it’s “helping brands reach, engage and convert new customers.” EMAIL MARKETING EFFECTIVENESS. Depending on your marketing objectives, budget, industries and products, effective marketing tactics vary. STRATEGIC CONTENT MARKETING. DATA-DRIVEN ROI.

3 Keys to Effective Inter-Organizational Partnerships

ANNUITAS

The boundaries were meant to keep us safe, to give us structured responsibilities and to help us learn the ways of respectful communication. We all like boundaries as they help us enable and govern effective relationships, both personal and professional. In business, boundaries are important as well because they help us achieve focused effort and extreme productivity.

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Fortunately, these indicators will help you determine which gems to polish: It’s evergreen. A lot of your content is probably just as applicable today as it was when you wrote it. That content is clearly already performing well, but a little refresh could put it over the top and really help it climb the rankings. How is a content marketer supposed to keep up with that kind of change?

How To Effectively Increase Your Sales Pipeline

Sales Prospecting Perspectives

Database development and a proactive outbound teleprospecting/email plan. Now you are ready to begin the process of developing your pipeline. Think of your pool or prospects as a network of professionals that you can help. After researching your company I realized we have had specific success in your space, helping companies like x,y and z grow their pipelines by 2 to 3 times in 3-6 months. would be happy to share some of what we have been seeing in the market and determine if we might be able to help you as well. Building a pipeline is no different.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing. The post below generated over 800 likes and helped to build more brand awareness.