Trending Sources

How to Develop an Effective Naming Architecture

CMO Essentials

Organizations most frequently need to develop a naming architecture when they are newly formed or have merged with another organization and need to clearly present a new or combined set of capabilities and offerings. There are typically four steps to developing a simple and effective naming architecture: 1. When are  generic or descriptive names  most effective?

The Telltale 8% Drop In Content Marketing Effectiveness

Tony Zambito

Perhaps not as drastic as the Dow falling by 8%, but to see the percentage of marketers who believe their content marketing was effective drop to 30% from 38% in one year is a revelation. Documented Content Strategy Helps. While, 47% of the least effective content marketers did not.   Empathy: Helping Buyers To Achieve Their Goals. by Aha-Soft.

What Is Content Marketing Development?

KoMarketing Associates

Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Let’s have a look: What Is Content Marketing Development? Analysis Phase.

How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation

Tony Zambito

Depending on which statistics you read, the common thread in the past few years has been that content marketing effectiveness has been declining.  Whereby companies were beginning to feel the effect of attempts to grow through content without first attending to the heart of the matter: designing digital interactions, environments, and systems. Illustration by Hea Poh Lin. Misguided.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

Get Ready for the TilLT Sales Development Challenge

DiscoverOrg

Sales development is now the need-to-know skill set for growth and enterprise companies. Success depends on their ability to communicate effectively with a variety of decision makers. Companies with high-producing SDR teams are also ones with continued education paths and development. How to Grow Your Sales Development Performance. whatcha got? Who can participate?

5 Steps to Successfully Build Your Company's Sales Development Efforts

Sales Prospecting Perspectives

Whether they''re Sales Development Representatives (SDRs), Market Development Representatives (MDRs), or simply inside sales, their role is a critical and strategic part of an efficient, scalable sales process. Observe their calls and help make them better. What are your best B2B sales tips for building a sales development team? Do the math. Build a process. How often?

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Infer

Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies.

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The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? We’re looking at developing content models. This model is proven to be effective and to drive these types of results. There is probably a psychological profile you could develop for people most likely to share your content.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

A complete strategy for effective scheduled tweets

grow - Practical Marketing Solutions

Let’s start with the how, because I know sharing processes can really help those who may just be starting out. The BEST part is ViralPost®, which by definition does this: Developed in 2012, ViralPost®–available in Premium plans—determines the best time to publish content to a brand’s social channels. Unlike By Brooke Sellas, {grow} Contributing Columnist. Not productive. Right?

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative. Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. 2.) Create opportunities for new SEO keyword strategies.

How to Develop a Comprehensive B2B Marketing Strategy

Sales Prospecting Perspectives

It''s time to dive into developing a comprehensive marketing strategy. It is essential to communicate with and involve your sales team in your strategy development process; the members of the sales team are your primary customer and your success hinges on theirs, making it crucial to ensure marketing and sales are on the same page. Third party experts or customers as presenters.

3 Mistakes to Avoid When Developing a Demand Generation Strategy

ANNUITAS

In fact, the shiny new tactical capabilities that a marketing automation platform brings to the table can be so exciting that they often distract from deeper, more strategic planning that is essential for marketing automation to be effective. Developing a comprehensive Demand Generation Strategy is not a simple task.  Product-centric planning-. Assuming you know your buyer-.

B2B Marketing Trends for 2016

distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts.

How AG's Sales Development Managers Motivate Reps in February [Part 1]

Sales Prospecting Perspectives

February is also a time when we need to keep our sales development reps extra motivated whether working from the office or at home during inclement weather. tried to think of what motivated me when I was an SDR, and decided to source some help from our awesome sales development managers. In my opinion, one of the most effective sales motivation tools is food.

What Makes Effective B2B Content Marketing? [Research]

B2B Marketing Insider

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Content marketing effectiveness emerged as the key theme for this year’s study. Only 44% of B2B marketers responded that their organizations are clear on what content marketing effectiveness or success looks like. The post What Makes Effective B2B Content Marketing?

11 Top Tips For Developing YouTube Influencers

Act-On

Bilingual, award-winning, musician moms demonstrating vocal effects pedals? The Tips: So here are 11 tips for an effective YouTube influencer marketing strategy that can be dovetailed into your overall marketing mix: 1) Amazing is Boring, But How-To is Hot. Thus marketing automation helps make visible the attract process that begins the customer funnel. The Real McCoy.

How to Have an Effective First Conversation When B2B Teleprospecting

Sales Prospecting Perspectives

Ask meaningful questions that will help you determine quickly whether or not prospects are a good fit for your product or service. Having a list of qualification questions in front of you will allow you to do this more effectively. What additional tips can you share for having an effective first conversation? You only have your phone, your research, and your CRM to back you up.

Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. As your product develops and the industry matures, you may find that your personas need updating. Developing Persona Profiles. Identifying Marketing Personas.

How to Measure Campaign Effectiveness

Salesfusion

You determined your purpose and your goal, decided who you wanted to target and found people who fit that criteria, developed and curated content to share with them over a series of emails and perhaps you hosted a webinar too. You can use the same system that you used to configure the campaign to measure its effectiveness. On to the next one…. Do you know how your campaign did?

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification

ScribbleLive

Content and social planning should be done together to ensure that both functions are helping each other execute effectively. digital asset management tool that organizes content based on tags, format and other parameters will help ensure that social managers share content more than once over an extended amount of time. more helpful goal would be “drive followers interested in “Topic X” to our website from Facebook” or “increase video views for our new how-to series on Facebook by X amount.” Below are some tips to unite content and social media. It will be forgotten.

How Kele Developed a Personalized Email Strategy

It's All About Revenue

Through the optimization of marketing technologies and processes, she helps her clients better understand and engage their customers. It’s time to develop an email strategy that will resonate with each customer. Bluewolf helped Kele identify nine buying cycle segments with corresponding nurture campaigns in their Eloqua marketing automation system. Email marketing

How to Use Storytelling for More Effective Content Marketing

Webbiquity

The following tips will help you to more effectively use storytelling as a marketing tool. Finally, you should consider employing content workers who can help brainstorm ideas for your stories and help you plan them. Storytelling is powerful because it helps create strong interpersonal relationships. Develop Theme and Structure. Guest post by Natalie Smith.

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Have a look, and see which ones will help you achieve the most this quarter. Whether it’s staying organized, coming up with ideas, or promoting your posts, that's what bookmarked sites are for -- to keep all of your best, helpful resources in one place. Browser extensions are one of those things that can be so helpful, but not enough of us take advantage of them. Not to learn.

The seven traits of an effective digital enterprise

grow - Practical Marketing Solutions

recent post, The sevent traits of an effective digital enterprise by  ’Tunde Olanrewaju, Kate Smaje, and Paul Willmott was particularly thought-provoking. bank or retailer that acquires a five-person mobile-development firm and places it in the middle of its existing web operations is more likely to lose the team than to assimilate it. Be unreasonably aspirational. Hire them anyway.

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

Sharing or citing another great piece of content in your own posts usually has no negative effect on your own business. This is a tactic that we do here at KoMarketing, and it helps our audience stay up-to-date on the latest news and studies in B2B marketing. Once you write it, you’re done. Tuesday: A blog post about the industry. Any content is good content.

Developing Differentiators: How Research Can Help You Pass the Test

Hinge Marketing

Communicating your competitive advantage in your marketing copy and messaging can be difficult, but can be effective in attracting and closing new business when implemented effectively. For a differentiator to be effective, it must pass three tests: 1) Is it true? When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm.

The New Manager's Guide to Effective Leadership

Hubspot

But here you are, and the best thing you can do is to lean in to this experience as an opportunity for your own development. From finding your leadership style to learning how to navigate a working relationship, these tips are meant to help you get off on the right foot. To help yourself enter this mindset, you have the opportunity to define how you will be as a leader.

Personalized content for more effective content marketing

Biznology

You have developed personas for your key audience segments, haven’t you? Tracking these data points helps you gain insights into your prospects’ interests that can help you present them with content that fits their needs, rather than whatever content is on your editorial calendar this week or month. These can be helpful, too. Though some will help there, too.).

11 Helpful Resources for Improving Your Business Skills

Hubspot

Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. 1) A Mentor With Business Experience. Having a career mentor (or a few career mentors) with business experience is a crucial part of your professional development. Business Professional Development Daily TOFUMy last tip here?

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. Can an email stats report be boring? Certainly.

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Buyer Decisions Are Not What You Think

Tony Zambito

Obtaining such viewpoints are very helpful.  They can help lay a foundation of how organizations and people will consider decisions.  Buyer research intended for buyer personas specifically is designed to help organizations develop deep customer understanding at the underlying layer – the deeper second layer of behaviors and influence.  by Gregor Črešnar.

Is “Sadvertising” an Effective Video Marketing Strategy?

Content Standard

Marketers have long understood that emotions, like nostalgia and humor , can help sell products and services. Tearjerker content may also help alleviate another human emotion: disconnect. “As human beings, we’re looking for true human connection, and I think that emotional storytelling can help bridge that gap. Click here to view the video on YouTube.

Taking a digital first approach to brand development: 3 key considerations

CMO Essentials

This objective, of course, is easier for large scale brands that have the budget to hire designers and developers to ensure their site is mobile optimized. How the app lives and moves helps to reinforce the Facebook experience and define the company’s identity. The post Taking a digital first approach to brand development: 3 key considerations appeared first on CMO Essentials.

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The Most Effective Inbound and Outbound Marketing Tactics

IKO-Systems

Lead generation is simply the marketing process of stimulating and capturing interest in a product or service with the purpose of developing a sales pipeline. While inbound drives organic engagement and attracts leads, outbound helps you target specific prospects more accurately. Display ads are also effective at every stage of the funnel. But what tactics are best? And why?

How To Effectively Increase Your Sales Pipeline

Sales Prospecting Perspectives

Database development and a proactive outbound teleprospecting/email plan. Now you are ready to begin the process of developing your pipeline. Think of your pool or prospects as a network of professionals that you can help. After researching your company I realized we have had specific success in your space, helping companies like x,y and z grow their pipelines by 2 to 3 times in 3-6 months. would be happy to share some of what we have been seeing in the market and determine if we might be able to help you as well. Building a pipeline is no different.

The Emerging Importance Of B2B Ethnography To Buyer Personas

Tony Zambito

These three pressing concerns are causing CEOs and CMOs to reevaluate how to understand their buyers and their abilities to help buyers achieve their goals. Resulting in a 3D view of buyers, which can help inform strategies related to each. Yet, not very helpful for addressing the three concerns mentioned earlier nor to true goal-directed behavioral research related to buyer personas.

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. calendar helps you plan for each social network to customize posts instead of spamming all platforms with the same message.