develop 
Sales Engine
AUGUST 24, 2015
Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning. Prior to 2005, marketing pumped out literature, placed ads, and developed media connections.
Sales Engine
AUGUST 22, 2016
We’re uniquely positioned because of our diversity in product offerings, but we compete with large firms that have more resources available to their marketing and sales team. Because of Sales Engine’s content development process, the learning curve was much shorter and we had campaigns running within three months,” she said.
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Sales Engine
AUGUST 22, 2016
We’re uniquely positioned because of our diversity in product offerings, but we compete with large firms that have more resources available to their marketing and sales team. Because of Sales Engine’s content development process, the learning curve was much shorter and we had campaigns running within three months,” she said.
Sales Engine
AUGUST 23, 2016
They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. For decades, the B2B marketer has been a manager of projects. The buyer has WAY more control than they used to.
Sales Engine
OCTOBER 8, 2015
They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Prior to 2005, B2B sales people were the gate keepers of information about the companies’ products and services. For decades, the B2B marketer has been a manager of projects. The buyer has WAY more control than they used to.
Sales Engine
SEPTEMBER 23, 2015
As a side note, B2B companies that are producing lots of content with no conversion mechanisms are a good example of what we talk about when we say the marketing’s function in the new world can’t be only about branding and positioning. In a B2B context, that usually means content that’s educational in tone and is very informative.
Sales Engine
AUGUST 4, 2016
But once they understand that you “get” them, (they see you as a trusted source of educational material), now you’ve earned the right to advance that conversation and turn it into a sales conversation. This is where your good, old-fashioned sales process kicks in, and the content developed here should support it every step of the way.
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