Thought leadership is still dead; long live idea marketing
Chris Koch
FEBRUARY 5, 2010
It may look better and read better than a brochure, but it’s still a brochure because it emphasizes our products and services over the needs of the people we are trying to reach. It is not about positioning your offerings at all. It is about selling a point of view that educates the audience. I even developed an acronym: IM.
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