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Marketing Automation for Financial Services Marketers

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You can use automation to enroll new leads in nurture campaigns that send educational content over time. And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns. This allows you to build trust and become a go-to resource by focusing on education instead of selling (for now).

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The Best Email Deliverability Guide Ever

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You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But all of these apps come with a hefty caveat: their information is an educated guess, and not guaranteed to be accurate. But it needs to be.