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How long should your online business video production be?


This is probably because of online video content’s ease of consumption and its tremendous power to people get educated and make decisions. But what is the optimal length of an online business video production ? Most of this top of the funnel activity is happening online, as prospects are more educated than ever, even before they pick up the phone to talk with you. 180 seconds?

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AG Salesworks Launches Sales Development Certification Program

Sales Prospecting Perspectives

The AG Salesworks brand represents predictable, efficient, positive, and impactful sales development. December 17, 2015 – AG Salesworks , the industry’s first sales development certification offering designed to better serve and educate sales development professionals, today announced the availability of its training curriculum. Marlborough, Mass.

Marketing Students: Education vs. Application


There is a substantial barrier between the general marketing knowledge being taught to students and the applicable marketing involvement they should be experiencing as they develop skills for marketing careers. My intention isn’t to knock the educational system. Let’s dig a little deeper into the educational gap I am ever-so passionate about. Product Life Cycle.

How Educators Learned to Embrace Social Learning by @mnburgess #education #EdChat

Blue Focus Marketing

We are excited to be participating in the upcoming IBM webinar, “ Changing the Learning Culture ,” where Blue Focus Marketing cofounder Cheryl Burgess and I will join Scott Edwards, IBM Product Manager, Smarter Workforce, for a discussion of social employees—focusing on the best training models and strategies for establishing an engaged, sustainable culture. Dr. Paul J.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

on content development initiatives. post-production. on content performance CONTENT INEFFICIENCY #2 What marketer doesn’t appreciate positive feedback? lead generation, education, partner enablement, etc.). Amy Lintern, Marketing Manager, AIS Optiv Schneider Electric “We can clearly see that the products, services and solutions we have fully. and value. content.

13 Key Website Design and Development Areas to Bring in Business

Hinge Marketing

When it comes to website design and development, professional services firms that commit these common lapses hurt their ability to compete and engage its audiences. Let’s examine 13 make-or-break areas when it comes to website design and development. lack of commitment to developing content can really hurt a professional services firm. Imagery. Specialization. And, 43.6%

What Your Traditional Marketing Education Didn't Teach You About Marketing Today


And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly. the campaign.’"

Countdown for a Successful Rolling Product Launch

B2B Marketing Traction

I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. The Forbes article, 10 Steps For Successfully Launching A New Product Or Service , has ten great suggestions for what to do. I’ve included some of them in my countdown.

9 Steps to Highly Productive B2B Lead Generation

Social Media B2B

You need to develop a lead generation process, and support it with robust systems and the right people in the right places. 1. It should define your target client, including what positions they hold within an organization, the industries they work in, their company’s size, and their geographic locations. 2. 78% of B2B marketers say lead generation is their biggest challenge.

Content Methodology: A Best Practices Report

Product and research divisions can provide dynamic. content that values and evangelizes content, championing the positive impact it can. to Mike White, the brand’s CMO, this objective enables financial advisors to educate. NEEDS DEVELOP. and crisis management, or even productivity. your product and brand message. Production budget allocated to each.

Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm

Hinge Marketing

Expertise is your product and it’s all you have to sell. Talent acquisition is a long-term strategy that identifies and addresses business goals, while recruiting is simply the process of filling a specific position or positions to address more immediate needs. Are you and your company positioned to successfully address and overcome them? That’s true. Research.

Why People Give Back: The Neuroscience Of Advocacy

Influitive b2b

This positive reciprocal behavior helped the human species not only survive, but thrive. Business Value – Educate your advocates. One of the best ways to do this inside an advocate marketing program is through education. This includes activities that offer tips and tricks for better product use, as well as best practices that help customers grow and develop.

13 Types of Product Content Sales Needs to Close More Deals


While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. And admittedly, we don't tout the value of product marketing enough on this blog.

7 Ways social media has changed leadership

grow - Practical Marketing Solutions

You don’t need capital or assets or even a production path. What replaces the traditional educational ladder? Is there still a role for traditional management education? 3) Hashtag Leadership. At least in the short-term, you can fake your way into a position of leadership on the web. Remember when actually you had to earn a position of authority?

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Create “thought leadership” positioning with your market and 2) become. great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. Instead, create an ebook, newsletter, video or podcast and educate your potential customer on.

How to change your company culture for marketing success

grow - Practical Marketing Solutions

Whenever I worked on a new customer contract, we always had an extremely conservative legal position, especially when it came to anything that had to do with the competition. Of course Tom Webster and I also introduce three new Marketing Companion products including a discount escort service and subpar child care. I used to work for a big metals and mining company called Alcoa.

5 Things That Need to Change in B2B Marketing 2016


As we head into 2016, organizations should look to pull the foot off the content production pedal and think more strategically about producing content that aligns to the various stakeholders (personas) involved in the purchase process and develop perpetual programs that are relevant to a buyer to Engage, Nurture and Convert. Strategy first. 4.

21 Things Recruiters Absolutely Hate About Your Resume


I'll never forget one of my first job interviews out of college. I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I'd written "Relevant coursework: Statistics" in the education section of my resume in an effort to d raw a connection. Correct: "Develop promotional materials.".

Seven Ways to Use Social Media for Business


more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Create “thought leadership” positioning with your market and 2) become. great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. Instead, create an ebook, newsletter, video or podcast and educate your potential customer on.

Social selling and the social enterprise: From fantasy to reality

grow - Practical Marketing Solutions

We do have large enterprise solutions that have a long sales cycle but we have some very high velocity products so we can absolutely track the deliverables of our program. We need content for the education market, for healthcare, for security, and so on. We also have to coordinate the dance between content and product launches and announcements. People buy from people.

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23 Better Alternatives to the “Just Checking In” Email


Invite them to an upcoming webinar or educational event your company is hosting. Ask whether newly created positions relevant to your product reflect new company initiatives: Strategic shifts indicate changing needs. If you lost the deal: Check how things are going a month after implementing a competitor’s product. This post originally appeared on HubSpot's Sales Blog.

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Content is the new currency—and your invitation to the dance.

Sales Engine

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning. Prior to 2005, marketing pumped out literature, placed ads, and developed media connections. Now it’s not that way.

7 Psychology-Backed Hacks for Boosting Your Motivation


The important thing is to be able to quickly refer back to a list of positive moments that will provide you a jolt of intrinsic motivation. 2) Find your “why.”. Sure, not everyone is going to be in waiting at their computer to tweet out your latest blog post, but it's more productive to view your post as a step in the right direction towards educating your prospects.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Create “thought leadership” positioning with your market and 2) become. great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. Instead, create an ebook, newsletter, video or podcast and educate your potential customer on.

When Should You Put Content Behind a Form?

Sales Engine

As a side note, B2B companies that are producing lots of content with no conversion mechanisms are a good example of what we talk about when we say the marketing’s function in the new world can’t be only about branding and positioning. In a B2B context, that usually means content that’s educational in tone and is very informative.

Three reasons B2B marketers should care about sustainability

The B2B Research Blog

This in turn communicates positive brand messages such as trust, creates a favourable brand personality and builds affinity.  Sustainability is also starting to drive another of marketing’s remits: product innovation.  So our involvement can be absolutely critical to clients.  We operate on our clients’ premises, we use their utilities, we feed them, we feed their own employees and we feed their customers, we manage their facilities to make sure that they are safe, comfortable, productive places. Isn’t that the preserve of a niche team within corporations and NGOs? .

Teaching is the New Marketing

grow - Practical Marketing Solutions

Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. Educational marketing means you are providing wisdom and insight to customers to help them do their jobs. In short, we positioned ourselves as facilitating education.

New Research Reveals the Personality Traits of Top-Performing Sales Reps


The study found that while organizational factors can positively impact a salesperson’s performance, top salespeople possess certain traits that help them stand out anywhere. Want to test the educational level at which you communicate? Underperformers: “industry expertise and product knowledge,” “communication and coaching skills,” and “fights for the team”. Great.

A Company that Fires No One = Job Security + Results!

Fearless Competitor

Another positive development was that employees opened up in evaluation discussions like  annual reviews , because they no longer could be fired, so they didn’t perceive evaluations as a potential threat to their employment. Self Education Delivering happiness Find New Customers management-best-practices No fire policy We don’t have to give you a reason. No warning.

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10 – 15 leads a day using game theory

Sales Intelligence View

Game theory is no game – it is advanced mathematics designed to predict behavior, developed for the U.S, While your competition is busy trying to hustle a cold call from a skeptical secretary, try one of the tactics each day to develop 10-15 warm leads. Present them with a solution and you become a hero that they will talk about.          Tuesday – Educate them.

The Science of Creativity


James Kaufman and Ronald Beghetto are credited with introducing the “Four-C” Model of creativity, which looks a little something like this: The Four-C Model of creativity was developed to help “broaden the concept” and differentiate the levels of creative expression. As adults we develop fear and anxiety about being wrong, failing, and ultimately embarrassing ourselves. The answer?

5 Online Marketing Tips Every Financial Advisor Should Know


Think about this truth: Our customers don’t care about our products or services; they care about themselves. When developing your personal presence online, it’s important not to let compliance fears depersonalize your language. To help you get a handle on how to position yourself in an online setting, make note of the following advice. Social Media Professional Development

Content with Intent: Educate Your Audience


So, for this post, my intent is to talk about content that educates. Education in business is a tricky thing because you have to create content that can be useful to various levels of expertise from novice to those smarter than yourself. Product Use Education. When you inform a customer about a product update, you don't get into the details about exactly how it works.

Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs


On the list below, you''ll hear from former government scientists, cashiers, consultants, MTV interns, co-founders, and car salesmen (among other positions). When I graduated from college, I was working for MTV via the Bunim and Murray production company. My job was to pay attention to everything that was happening with the talent, the writers, the production team and anticipate.

6 Success Factors for Adopting Marketing Automation


Know your value proposition and what problem your product or service solves. Understand the best-fit companies for your product or service. influencer, decision maker, user of the product/service). Act-On’s eBook “ 4 Steps to Develop a Content Plan ” has three easy-to-work-with templates that make it simple to develop the content you’ll need. Congratulations!