This in turn communicates positive brand messages such as trust, creates a favourable brand personality and builds affinity.  Sustainability is also starting to drive another of marketing’s remits: product innovation.  We operate on our clients’ premises, we use their utilities, we feed them, we feed their own employees and we feed their customers, we manage their facilities to make sure that they are safe, comfortable, productive places. Environmental development was subsequently added to this in the ‘90s as a third string. Well, no.  How do you define it? MORE >>

Show them that having 10 people attend an event is more productive then trying to have separate sales appointments. An event, like a box event, provides a nice balance offering education, discussion, networking, entertainment and socializing. These events are an opportunity for them to meet new people that can help them in their current position. An event, like a box event, provides a nice balance offering education, discussion, networking, entertainment and socializing. Blog Featured Mi6 Quick Tips Business Development Event MarketingWhat do you do? Tweet. MORE >>

So, for this post, my intent is to talk about content that educates. Education in business is a tricky thing because you have to create content that can be useful to various levels of expertise from novice to those smarter than yourself. Product Use Education. When you inform a customer about a product update, you don't get into the details about exactly how it works. This is why you need to develop content with the intent to educate. This type of content is the "How To's" of your product or service. Product Application Education. MORE >>

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in June 10th, 2010 | By Michael Brenner You’ve just been handed the job of setting your company’s B2B Social Media Strategy and gaining executive buy-in across the leadership team. Michael started his career in sales, product management and marketing roles with the Nielsen Company, the global marketing information leader. MORE >>

If I shared a single piece of advice with your marketers (except ones selling one-call close products), it is work with sales to break out into separate roles 1) qualification of inbound leads, 2) outbound prospecting, 3) closing deals and 4) account management/renewals. Unless your product is a one-call close (which very few b2b sales are), salespeople should never qualify their own leads. Doing this can double the productivity of each function. This team is often called Sales Development or Market Response. Getting into lead generation was an accident. MORE >>