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AG Salesworks Launches Sales Development Certification Program

Sales Prospecting Perspectives

The AG Salesworks brand represents predictable, efficient, positive, and impactful sales development. December 17, 2015 – AG Salesworks , the industry’s first sales development certification offering designed to better serve and educate sales development professionals, today announced the availability of its training curriculum. Marlborough, Mass.

How long should your online business video production be?


This is probably because of online video content’s ease of consumption and its tremendous power to people get educated and make decisions. But what is the optimal length of an online business video production ? Most of this top of the funnel activity is happening online, as prospects are more educated than ever, even before they pick up the phone to talk with you. 180 seconds?

Get Ready for the TilLT Sales Development Challenge


Sales development is now the need-to-know skill set for growth and enterprise companies. Teams focused in this area are tasked with the front-line communication required to open the eyes of prospects to the pain-point solving their product offers. Companies with high-producing SDR teams are also ones with continued education paths and development. whatcha got?

Marketing Students: Education vs. Application


There is a substantial barrier between the general marketing knowledge being taught to students and the applicable marketing involvement they should be experiencing as they develop skills for marketing careers. My intention isn’t to knock the educational system. Let’s dig a little deeper into the educational gap I am ever-so passionate about. Product Life Cycle.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Create “thought leadership” positioning with your market and 2) become. great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. Instead, create an ebook, newsletter, video or podcast and educate your potential customer on.

The 26 Best All-in-One SEO Tool Suites


finding opportunities for guest posting or product reviews), social media and email contact information, website outbound links, advertising opportunities, competitor backlinks, industry influencers, link building opportunities, and more. It’s awesome, and they are continually developing new features since I started using them 4 years ago.” — Robbie Richards. 19) Positionly.

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Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research  @  Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach. The post Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative appeared first on Puzzle Marketer.

Klout Founder says Lithium deal will propel new development

grow - Practical Marketing Solutions

Klout Founder Joe Fernandez spoke to me shortly after the public announcement and discussed his emotional journey in founding a company, fighting for funding and legitimacy, building an enterprise, and finally positioning his life’s work for a new era of growth. actually went to India, hired a team of developers, and tried building a few ideas on the side, but nothing really stuck.”

What Your Traditional Marketing Education Didn't Teach You About Marketing Today


And luckily, today we''re announcing our new Inbound Marketing Certification program to help marketers and aspiring marketers alike bridge these gaps in marketing education. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly. the campaign.’"

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Create “thought leadership” positioning with your market and 2) become. great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. Instead, create an ebook, newsletter, video or podcast and educate your potential customer on.

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Aimee had been an early adopter of marketing automation, and she witnessed its value in her previous position. However, she knew the system could do more than what she was using it for, especially with recent product upgrades. The team collected 90 days of lead data to develop a baseline to understand where there was the most room for improvement. The number that closed. 2.

Countdown for a Successful Rolling Product Launch

B2B Marketing Traction

I recently read and curated a Forbes article that suggested a successful product launch is a rolling launch. It inspired me to write this countdown to a successful rolling product launch. The Forbes article, 10 Steps For Successfully Launching A New Product Or Service , has ten great suggestions for what to do. I’ve included some of them in my countdown.

13 Key Website Design and Development Areas to Bring in Business

Hinge Marketing

When it comes to website design and development, professional services firms that commit these common lapses hurt their ability to compete and engage its audiences. Let’s examine 13 make-or-break areas when it comes to website design and development. lack of commitment to developing content can really hurt a professional services firm. Imagery. Specialization. And, 43.6%

Why People Give Back: The Neuroscience Of Advocacy

Influitive b2b

This positive reciprocal behavior helped the human species not only survive, but thrive. Business Value – Educate your advocates. One of the best ways to do this inside an advocate marketing program is through education. This includes activities that offer tips and tricks for better product use, as well as best practices that help customers grow and develop.

B2B Marketing Trends for 2016

Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Create “thought leadership” positioning with your market and 2) become. great example is Moz’s Web Developer’s SEO. Don’t just talk about your product or service. Instead, create an ebook, newsletter, video or podcast and educate your potential customer on.

5 reasons B2B firms should invest in social media


Instead, use it to educate and to be helpful. Establishing and cultivating visible thought leadership positions. Similarly, it pays to know what your competitors are up to and where else can you find such an extensive collection of the latest information on new hires, new clients and new products. Here are the most common objectives we run across in our work with B2B firms.

9 Steps to Highly Productive B2B Lead Generation

Social Media B2B

You need to develop a lead generation process, and support it with robust systems and the right people in the right places. 1. It should define your target client, including what positions they hold within an organization, the industries they work in, their company’s size, and their geographic locations. 2. 78% of B2B marketers say lead generation is their biggest challenge.

Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm

Hinge Marketing

Expertise is your product and it’s all you have to sell. Talent acquisition is a long-term strategy that identifies and addresses business goals, while recruiting is simply the process of filling a specific position or positions to address more immediate needs. Are you and your company positioned to successfully address and overcome them? That’s true. Research.

Social media strategy leaders: Hester Tinti-Kane


How has your education and workplace learning brought you to where you are now, a leader in social media strategy? After working on a national show filmed in Boston, I came upon an interesting opportunity in publishing with a company called Simon and Schuster Education. And in 2014, I earned the opportunity to do a deep dive and develop our first dedicated social media marketing team.

13 Types of Product Content Sales Needs to Close More Deals


While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. And admittedly, we don't tout the value of product marketing enough on this blog.

7 Ways social media has changed leadership

grow - Practical Marketing Solutions

You don’t need capital or assets or even a production path. What replaces the traditional educational ladder? Is there still a role for traditional management education? 3) Hashtag Leadership. At least in the short-term, you can fake your way into a position of leadership on the web. Remember when actually you had to earn a position of authority?

How to change your company culture for marketing success

grow - Practical Marketing Solutions

Whenever I worked on a new customer contract, we always had an extremely conservative legal position, especially when it came to anything that had to do with the competition. Of course Tom Webster and I also introduce three new Marketing Companion products including a discount escort service and subpar child care. I used to work for a big metals and mining company called Alcoa.

5 Most Common Reasons why Influencer Marketing Fails

Onalytica B2B

Now, I acknowledge that this is a crude measure, but it does show that Influencer Marketing / Relations is not called out as a key focus for many Marketing, Comms and Social Media positions which is to be expected in an area that is still maturing. THE REASONS WHY. 1) Lack of influencer-focused resource. To put this into context, there are 5.8 Happy influencing in 2017!

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5 Things That Need to Change in B2B Marketing 2016


As we head into 2016, organizations should look to pull the foot off the content production pedal and think more strategically about producing content that aligns to the various stakeholders (personas) involved in the purchase process and develop perpetual programs that are relevant to a buyer to Engage, Nurture and Convert. Strategy first. 4.

Lead Nurturing for Higher Education: Best Practices


The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. The various best practices that are showing themselves to be productive and beneficial from a recruitment perspective are many and diverse. Marketing Strateg


Seven Ways to Use Social Media for Business


more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles.

Social selling and the social enterprise: From fantasy to reality

grow - Practical Marketing Solutions

We do have large enterprise solutions that have a long sales cycle but we have some very high velocity products so we can absolutely track the deliverables of our program. We need content for the education market, for healthcare, for security, and so on. We also have to coordinate the dance between content and product launches and announcements. People buy from people.

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Content is the new currency—and your invitation to the dance.

Sales Engine

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning. Prior to 2005, marketing pumped out literature, placed ads, and developed media connections. Now it’s not that way.

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Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor


Having spent his childhood making stop-motion animated videos with his parents Hi8 camcorder, Yotam followed his video aspirations straight to post-secondary education. After completing my masters in film and TV at the Savannah College of Art and Design, I was hired by SCAD to run the Research & Development centre they just launched. Blog Marketing Communications Video Productio

21 Things Recruiters Absolutely Hate About Your Resume


I'll never forget one of my first job interviews out of college. I was applying for a marketing position at a technology company. (No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I'd written "Relevant coursework: Statistics" in the education section of my resume in an effort to d raw a connection. Correct: "Develop promotional materials.".

23 Better Alternatives to the “Just Checking In” Email


Invite them to an upcoming webinar or educational event your company is hosting. Ask whether newly created positions relevant to your product reflect new company initiatives: Strategic shifts indicate changing needs. If you lost the deal: Check how things are going a month after implementing a competitor’s product. This post originally appeared on HubSpot's Sales Blog.

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8 Tips for Giving Great Peer Feedback


It provides employees opportunities for growth and education in their roles. The goal of peer review is to provide a clear picture of a team’s performance from the inside, out, and to create a team culture and spirit of positive reinforcement as well as constructive feedback from those who know the employee best. Professional Development Daily TOFUCan you believe that?

7 Psychology-Backed Hacks for Boosting Your Motivation


The important thing is to be able to quickly refer back to a list of positive moments that will provide you a jolt of intrinsic motivation. 2) Find your “why.”. Sure, not everyone is going to be in waiting at their computer to tweet out your latest blog post, but it's more productive to view your post as a step in the right direction towards educating your prospects.

When Should You Put Content Behind a Form?

Sales Engine

As a side note, B2B companies that are producing lots of content with no conversion mechanisms are a good example of what we talk about when we say the marketing’s function in the new world can’t be only about branding and positioning. In a B2B context, that usually means content that’s educational in tone and is very informative.

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Three reasons B2B marketers should care about sustainability

The B2B Research Blog

This in turn communicates positive brand messages such as trust, creates a favourable brand personality and builds affinity.  Sustainability is also starting to drive another of marketing’s remits: product innovation.  So our involvement can be absolutely critical to clients.  We operate on our clients’ premises, we use their utilities, we feed them, we feed their own employees and we feed their customers, we manage their facilities to make sure that they are safe, comfortable, productive places. Isn’t that the preserve of a niche team within corporations and NGOs? .

Celebrities may be Making a Fortune With Their ‘#ad’ Posts, but What About The Brands?

Onalytica B2B

Now, whilst some may be happy to recommend a product to their copious followers just for a freebie, or because they genuinely like the product, many actually do so because it pays well- very well. You have to consciously decide to engage with a YouTubers’ content, meaning you’re already in a trusting, receptive position as an audience member. WHAT DOES THE DATA SAY?

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New Research Reveals the Personality Traits of Top-Performing Sales Reps


The study found that while organizational factors can positively impact a salesperson’s performance, top salespeople possess certain traits that help them stand out anywhere. Want to test the educational level at which you communicate? Underperformers: “industry expertise and product knowledge,” “communication and coaching skills,” and “fights for the team”. Great.

Teaching is the New Marketing

grow - Practical Marketing Solutions

Of all the marketing strategies that professionals will embrace in 2016, I believe teaching and education will rise in prominence. Educational marketing isn’t well-understood, but it is actually quite simple. Educational marketing means you are providing wisdom and insight to customers to help them do their jobs. In short, we positioned ourselves as facilitating education.

5 Ways to Drive the Success of Influencer Relations

Onalytica B2B

The by-product of this may also increase employees’ confidence when actually interacting and building relationships with influencers- if they can see the benefit, they’re going to be far more invested and confident in general. Develop your content marketing strategy. Lack of program management or measurement. Lack of quality content/brand messaging. TIP #1. TIP #2. TIP #3.