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Develop Your Brand Positioning Statement With Steely Confidence (and Examples)

ClearVoice

There’s no better time than now to revitalize your brand positioning statement. What is a positioning statement? A positioning statement expresses the essence of a brand with precision. A positioning statement expresses the essence of a brand with precision. What a brand positioning statement is not.

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8 inexpensive professional development ideas for martech pros

Martech

That’s why as martech professionals, we need to develop our skills and knowledge constantly. Take advantage of opportunities to develop interpersonal skills. Professional development doesn’t have to be expensive and time-consuming. That’s why they hire and run talent development teams for that purpose.

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How to Develop and Launch a Successful Video Marketing Strategy

Outgrow

How to Develop and Launch a Successful Video Marketing Strategy. But before videos become a successful marketing strategy in your toolbelt, you must learn what it takes to plan, develop, and create videos that leave a lasting mark on your viewers. Plan Content Production. What Is Video Marketing? Image Source ).

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Cultural Competence: What Is It and How To Develop It At Your Company

Hubspot

It was during college that I was able to broaden my horizons and I quickly realized how important diversity is to every area of life whether it be education, or even business. In this post, we'll learn what cultural competence is, why it's important, and how to develop it at your company. Provide workplace bias training.

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How to Use Educational Content to Drive Brand Engagement

EveryoneSocial

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

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How to Develop an Effective Diversity, Equity and Inclusion Program

Zoominfo

D&I Programs are Critical to Business Success When a business has a diverse group of people in key decision-making positions, they are able to see things through their own unique perspectives and the lens of their experience — which has positive effects across the business. What are the Benefits of Implementing a D&I Program?

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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

Developing your brand’s position isn’t something that social can do in a silo—if you aren’t already, work with other brand and communications stakeholders to have these conversations. Where are there gaps in our own organization’s education and how can we further our own education? Speak to your expertise, with your lens.