The Point

MARCH 22, 2024

Here’s an opening for an email I received a few weeks ago: One of the hardest parts of managing an organic social strategy is the need to churn out compelling posts at the speed of…well, the internet. But it works because it conveys something concrete vs. vague and general. Enter Artificial Intelligence (AI). Yes, it’s a cliché.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Content Standard

DECEMBER 17, 2018

Documenting a content marketing strategy is key to your success. Without it, marketers may be hard-pressed to identify what works and what doesn’t, let alone determine how to scale properly when the time comes. Your content strategy is a living document. A Documented Content Strategy Makes the Case.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Content Marketing Enterprise Management 111

Martech

MARCH 2, 2022

As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and work. For several reasons, these shifts have impacted marketers especially dramatically, heightening the need for marketing work management tools that help them navigate more complex workflows.

Work Management 106

Work Management Digital Asset Management Marketing Management Organization 106

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What digital asset management capabilities does our organization need?

Digital Asset Management 108

Digital Asset Management Enterprise Management Work Management Marketing Management 108

KoMarketing Associates

JANUARY 5, 2021

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. Approximately 60% of the “most successful” respondents have a documented plan in existence as well, suggesting that this tactic pays off.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

ClearVoice

AUGUST 3, 2021

Now more than ever, journalists need to rely on a sense of community of professional groups and organizations made up of fellow journalists for personal and professional support. What are Professional Journalistic Groups and Organizations. The Benefits of Getting Involved in Professional Journalism Groups and Organizations.

Organization 104

Organization Press Ethics Thought Leadership 104

Martech

OCTOBER 6, 2023

Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI. However, some data analyst teams working within data visualization platforms still lack the expertise needed to understand marketing impact.

Lead Ranking 134

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 134

Hubspot

MAY 11, 2020

Here, I learned that to be most productive at work, I needed to manage my energy , not my time. The training was led by Nick Congelosi , HubSpot's Management and Leadership Development Head. When I left that workshop, I felt confident that I could revitalize my work day. Have you ever worked on a cluttered desk?

Hubspot 93

Hubspot Product Tips Training 93

Act-On

SEPTEMBER 25, 2023

They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Sales and Marketing Best Practices: Why Work Together? And the teams themselves will have a more difficult time meeting their goals and doing their best work.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.

Process 106

Process SEO B2B Marketing Lead Scoring 106

Customer Experience Matrix

NOVEMBER 16, 2011

These should be packaged into a formal requirements document so you have them all in one place, easily organized and available to share with vendors. But don’t think you’re writing the document for vendors. Marketing process: describe your current methods for customer acquisition, relationship development, and retention.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Marketing Insider Group

JANUARY 11, 2023

Here are 5 of the most common challenges you might face as you work to spin up or scale multi-channel for your e-commerce business, and tips for overcoming those challenges: 1. For example, see this requirements and best practices document from Amazon. Tip #2: Keep your assets organized. Tip #2: Document guidelines.

Multi-Channel 223

Multi-Channel Advertising Channels Work Management Marketing Management 223

Sana Commerce

JUNE 15, 2023

There are countless options for B2B organizations seeking e-commerce solutions providers for their business. For these organizations, the right e-commerce platform can make or break goals for sustainable business growth and success. E-commerce platforms are a great option for B2B organizations.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? You are not alone if you don’t have a documented strategy or roadmap. In fact, 62% of all manufacturing marketers surveyed told us that one person (or group) in their organization is responsible for all types of content produced.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Do you have a clear understanding of who your target audience is and what they want? Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Martech

MARCH 12, 2024

campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. The tools have been in development for the last two and a half years, according to the company. The “What Will You Design Today?” Why we care. Magic Studio.

Marketing AI 116

Marketing AI Tools Enterprise Management B2B 116

Salesforce Marketing Cloud

MARCH 20, 2024

Do you trust generative AI to help you with tasks at work? Say hello to Einstein Copilot Your trusted conversational AI assistant for CRM gives everyone the power to get work done faster. Jared Kaplan, co-founder and chief science officer of Anthropic, talks about how LLMs work, trusted AI, and more. There are other issues.

Copyright 113

Copyright Wikipedia Peer-to-peer Lead Ranking 113

Scoop.it

JULY 7, 2020

Would a skilled accountant be efficient if they spent most of their time looking for the right spreadsheet or document? In this guide, you’ll learn how well-organized curated content benefits your business, the structure that works best, and some ways you can achieve it with Scoop.it. The answer, of course, is a resounding no.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Contently

MARCH 16, 2023

Let’s look at how you can create better workflows in your organization. Why Effective Content Workflows Matter A workflow is a series of steps by which you organize your content so that it moves seamlessly through the production process. A good content writer will produce work developed with well-defined goals.

Efficiency 136

Efficiency Design SME Budget Programs 136

Marketing Insider Group

SEPTEMBER 22, 2020

Business leaders know they need to bring in new technology or train the team on an alternative way of working. In the face of the COVID-19 pandemic, reinvesting in more effective, efficient ways of working has become a much more obvious choice. Waste is an expensive by-product of traditional ways of working. Reduced waste.

Training 316

Training Allocation Customer Satisfaction Work Management 316

Blue Flame Thinking

MARCH 13, 2023

As an investment management marketer, you know how important keeping your website up-to-date is to your organization. Since these feeds power the information used to research and make decisions about your solutions, you need to understand what’s involved with these integrations and make sure they’re set up and working correctly.

Work Management 91

Work Management Marketing Management Marketing Websites Sample 91

Heinz Marketing

MARCH 28, 2023

Creating the ICP is a crucial step in developing a successful GTM strategy. Document buying signals they are looking out for, and document pain points they are hearing. This is useful information for documenting your buying committee and personas. Read more about how to build and document ICP.

Ideal Customer Profiles 101

Ideal Customer Profiles Marketing Analytics Tools Business Validation 101

BOP Design

APRIL 14, 2022

WBENC (pronounced WE-BANK) is the Women’s Business Enterprise National Council and is the leading authority in the US on certifying companies and organizations for Women’s Business Enterprises (WBEs). Access to programs, mentoring, capacity development programs, and other business tools. Read our startup story.

Enterprise Management 103

Enterprise Management Business Work Management Advertising Agencies 103

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. These are powerful tools that can help your organization. You know, for work stuff.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Martech

APRIL 23, 2024

Survey the organizations and partners you collaborate with to determine how the tool works for them. Also, subscribe to product updates and maintenance releases and huddle often with everyone engaged in day-to-day development. Carefully weigh the pros and cons of your tool against a list of competitive ones.

Enterprise Management 73

Enterprise Management Work Management Marketing Management Vendors 73

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. First, what is AIOps? Build executive alignment.

Marketing AI 114

Marketing AI Digital Asset Management Enterprise Management Work Management 114

Launch Marketing

NOVEMBER 8, 2023

Before we get into the steps for developing personas for your organization, let’s get aligned on some of the basics and explore a few foundational questions surrounding B2B Buyer Personas. Firmographics: These are characteristics of organizations each buyer persona is a part of. Make sure you set aside time for this.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Work Management 99

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 99

Salesforce Marketing Cloud

APRIL 5, 2024

Remember to begin where it makes the most sense for your organization. Accessibility guidance for SLDS The Salesforce Lightning Design System provides accessible markup which will serve as a foundation for your application development. For 25 years, WCAG has been the main international standards organization for the Internet.

Design 98

Design Guidelines Forrester Barriers 98

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They’re also your go-to for information when your knowledge management system isn’t organized in an effective way. Which topics are simply not documented at all? How much of it is duplicative?

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Click here to download! Ease and transparency of reporting.

Work Management 85

Work Management Digital Asset Management Enterprise Management Marketing Management 85

Martech

SEPTEMBER 1, 2023

As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. I envision a day when I can use a natural language interface to tell an AI-driven assistant where I want to go and when and then let it do the hard work of getting it done.

Marketing AI 126

Marketing AI Ethics Planning Touchpoints 126

Salesforce Marketing Cloud

APRIL 22, 2024

Today everyone can and should have an online portfolio sharing their work. Make it easy for teammates, leadership at your company, potential employers, collaborators, and clients to view a cohesive portfolio for your body of work. Developers of all stripes can showcase their relevant work.

Ad Building 52

Ad Building Ideal Customer Profiles Acquisitions Creativity 52

Navigate the Channel

JULY 9, 2023

Developing enough valuable and relevant content for your audience every day can seem unrealistic or unnecessary. A social media content calendar helps keep your company organized while connecting with your audience online. Some of these topics you can develop in advance and integrate them into a yearly calendar.

Ad Building 65

Ad Building Tips Content Social Media 65

Martech

AUGUST 3, 2023

With an organization of this size, there was great value to be gained by unifying data and deploying analytics. The organization formed a global consumer and analytics team in 2021. They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap. “If Campbell asked.

Analytics 92

Analytics Opt-out Paid Search Agency Conference 92

Seismic

JANUARY 18, 2024

We look forward to sharing best practices and thought leadership that will help you develop your plans now, for 2024 and beyond. In my role, I am fortunate to work closely with clients who are new to enablement and new to Seismic. This is walking the walk – lean in and get in the trenches with all levels across your organization.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Moz

JULY 25, 2019

If you want to see success, cross-collaboration across your organic, content, and paid teams is absolutely key. In today's edition of Whiteboard Friday, Heather Physioc shares her framework for successfully integrating your organic, paid, and content practices for a smoother search experience. Document new products & processes.

Organization 54

Organization Tips Paid Search Agency Cross-Selling 54