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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

It kind of disintermediates the publications from the audience, at least in terms of new audiences discovering publications. In my experience, you don’t necessarily have to have written for that audience before, but it does help. It’s pulled out. It’s right there for you in search or chat.

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Marketer of The Month Podcast- Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right

Outgrow

The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. How would you say it helped shape your career now that you look back at it? Kate Fairhurst: I think there’s further disintermediation still to come.

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Team behind Microsoft’s marketing stack visualization tackle blockchain martech

chiefmartech

So I was delighted when Jeremy Posvar and Todd Wells — the two fellows who shared Microsoft’s marketing tech stack in last year’s Stackies awards — reached out to share a paper they had created to help explain blockchain in marketing with their visual explanation skills. But there is always more to do and more areas to explore.

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Versium Announces Major Corporate Milestones and New Hires

Versium

In January, Versium launched its LifeData® Predictive Lead Score service , a self-service solution that leverages machine learning and Versium’s proprietary LifeData®, to help marketers quickly build accurate, customized predictive models that identify marketers’ most likely and best customers. Product & Customer Momentum. About Versium.

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Tailwinds for Marketing Automation Software - Insight from CRM Analyst Lauren Carlson

The ROI Guy

These tailwinds for marketing automation solutions indicate a headwind for marketers, who are actively seeking solutions to help solve an increasingly challenging B2B sales environments. There are more channels to reach customers – email, microsites, social networks – and businesses must develop more cohesive marketing plans.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

This advanced in the 1990s to solution selling, where several popular methodologies prompted sales and marketing to ask a buyer questions about their pain points, then aligning solutions to help solve these opportunities. We call this the “Internet fueled buying cycle.&# The End of Sales as we Know It?

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Obviously the publishing business is disintermediated, and we understand that. And I started a company in 1999 developed around simply influencer identification and engagement. ” Should we be publishing sequential chapters in eBook format or things of that nature? But is long form publishing counter-cyclical? Brian: Wow.

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