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Digital B2B Marketing

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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

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Content Curation: The Oldest Media Activity

Digital B2B Marketing

By consistently providing valuable content, marketers move beyond broadcasting to anyone that will listen and begin developing an audience that specifically listens to them. Marketers using content curation to build an audience and develop their brand today need to overcome two new challenges. What content will you begin curating?

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Facebook Is Bigger than the Numbers

Digital B2B Marketing

The number is impressive on its own, particularly since only two years ago, Facebook had developed a huge audience but still had almost no revenue to show for it. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Of those, its mostly design and development. However, 21.6%

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Your Audience is Gold « Digital B2B Marketing

Digital B2B Marketing

Rather than publishing great content and developing an audience that wants to hear from you, you blast your message to the limited audience you have and rely on media to distribute your message. The limited audience you have developed, and often mistreated, is gold. Of those, its mostly design and development.

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Set Your Content Free

Digital B2B Marketing

Your content was developed to support your position. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. Of those, its mostly design and development. It is missing its opportunity to reinforce your leadership message.

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Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

Unfortunately brand marketers often follow their lead, looking to develop followings on Twitter with mass follow tactics or drive traffic using low value comments and links back to their own sites. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Of those, its mostly design and development.

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Twitter IS Social « Digital B2B Marketing

Digital B2B Marketing

Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post. Of those, its mostly design and development. Views expressed are my own.

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