Launch Marketing

JULY 6, 2022

As software as a service (SaaS) solutions grow in popularity, so does the number of competitive solutions, which means taking new developments to market in an impactful way is more critical than ever. Here are four tactics for developing an effective SaaS go-to-market strategy. Identify The Target Audience.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. It educates and engages the target audience, ultimately driving sales. But what exactly is it, and how can it help with product marketing? In turn, this explains to users how the product will benefit them.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

ClearVoice

APRIL 24, 2019

There’s no better time than now to revitalize your brand positioning statement. What is a positioning statement? A positioning statement expresses the essence of a brand with precision. A positioning statement expresses the essence of a brand with precision. What a brand positioning statement is not.

Positioning 79

Positioning Examples Brand Identity Branding 79

Convince & Convert

OCTOBER 23, 2015

Marketing is an absolutely essential component to the success of any product. When executed properly, product marketing helps gain market share, increase profit margins, and grow revenue. Don’t Overlook Position, Purpose, and Personas. Position and purpose make up your brand and the story buyers connect to.

Product 157

Product Planning Buyer Personas Work Management 157

Marketing Insider Group

JANUARY 16, 2023

Is your business ready to have its most productive year yet? Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Quick Takeaways. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

SEPTEMBER 28, 2020

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. Nutanix The Forecast.

Thought Leadership 326

Thought Leadership Enterprise Management Work Management Marketing Management 326

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. The data hopefully brings some peace for salespeople.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

SpotMe Blog

NOVEMBER 15, 2023

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. One of the most impactful channels to use when launching a pharmaceutical product is strategic events. With so much on the line, you need to get it right the first time.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

Education 105

Education Brand Identity Branding Content 105

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. Create Visual Content.

Resource Management 362

Resource Management Demand Generation Agencies CMS Development Work Management 362

Marketing Insider Group

DECEMBER 29, 2020

Over a third believe the virus will have a significant positive impact on their businesses in the future. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Marketers should capitalize on the opportunity to develop real relationships with customers. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

The ROI Guy

AUGUST 3, 2018

Too often, solution providers aren’t able to effectively position their unique business value, to clearly differentiate in competitive situations. Compare and contrast your business value and feature advantages from the competition, to clearly articulate your differentiating value? Did you know. Did you know.

Differentiation 45

Differentiation Effectiveness Comparison Response Rate 45

Hubspot

FEBRUARY 6, 2020

Product launches are an exciting time for marketers. Let's say you've developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. Alternatively, maybe you're no stranger to product launches, but this product, in particular, is becoming more difficult to promote.

Enterprise Management 94

Enterprise Management Product Ideal Customer Profiles Work Management 94

SalesGrape

NOVEMBER 19, 2023

Through these conversations, pharma representatives can educate pharmacists about new therapies or treatment options while highlighting how they can improve patient care beyond just dispensing medication. By nurturing these relationships over time, pharmaceutical companies can position themselves as trusted partners rather than mere vendors.

Telemarketing 82

Telemarketing Allocation Marketing Management Advertising Agencies 82

Exo B2B

SEPTEMBER 19, 2023

At ExoB2B, we have consolidated our approach by developing analysis grids inspired by the methodologies of Pierre Filiatrault and David Aaker, which I consider to be “our father and mother bibles” of strategic planning, so complementary are they. Understanding your current market position is essential to defining your trajectory.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Hinge Marketing

JANUARY 5, 2023

Inbound content marketing is a marketing strategy that involves creating and sharing valuable and relevant content with a target audience for the purpose of educating them on your individual/corporate expertise and capabilities. You can educate them and validate your expertise with accessible, relevant content.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Sprout Social

JUNE 7, 2023

Unlike customer experience, brand experience extends beyond the act of purchasing a product or service, so feedback may not be directly from a customer and instead reflect the general perception of your brand. In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers.

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

SalesIntel

APRIL 15, 2024

Providing upfront education and value propositions is key to facilitating a logical progression of micro-conversions that guide decision-makers seamlessly through each stage of their buying journey. Providing educational content can also increase brand awareness and engage potential buyers.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Stevens & Tate

DECEMBER 4, 2023

This positions your brand as an authority and creates opportunities for in-person connections with potential customers. Home Depot does a great job at this by hosting free workshops that educate and bring visitors out to their stores. Getting one premium item vs many less expensive items can make a big impression.

Advertising Agencies 95

Advertising Agencies Guerilla Marketing Merchandising Brand Identity 95

Televerde

FEBRUARY 1, 2021

Developing a customer-focused strategy is essential to keep people interested in your brand. Once you’re able to establish a connection, you’ll have a better chance of selling your services or products and maintaining those relationships for years to come. Tips for Creating a Customer-Focused Marketing Campaign.

Examples 97

Examples Word of Mouth Brand Identity Branding 97

Mereo

SEPTEMBER 15, 2022

Product-led growth (PLG) has been a rising strategy of late in the B2B sphere — especially within the private equity investment space when it comes to Software as a Service (SaaS) portfolio companies. Some describe PLG as a business methodology in which the product itself primarily drives user acquisition, expansion, conversion and retention.

Work Management 36

Work Management Marketing Management Product Lead Ranking 36

Content Standard

DECEMBER 14, 2023

Including over 12 years at Autodesk, his experience spans business strategy and marketing, with an emphasis on product marketing, go-to-market strategy, campaign development, and breakthrough content. For one-to-many scenarios, a programmatic content development approach is utilized, emphasizing both inbound and outbound marketing.

Top of Funnel 91

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 91

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Sponsored Content: Develop sponsored articles that align with the theme of your paid campaigns. Differentiation from Competitors Ask yourself this: How many competitors are in my market? Here’s an example from ClearVoice’s marketing.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Biznology

JANUARY 20, 2016

This is probably because of online video content’s ease of consumption and its tremendous power to people get educated and make decisions. But what is the optimal length of an online business video production ? Will people watch more than 30 seconds? Will they watch for 90 seconds? 180 seconds?

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Sprout Social

JULY 28, 2021

For a software company, that means when they’re not using your product. In other words, you can’t rely on the “room” that is your product’s efficacy to impress them. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product.

Brand Identity 124

Brand Identity Branding Ad Building Work Management 124

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business. What Are The Best Social Media Marketing Platforms? Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Spiralytics

MARCH 27, 2024

Your role encompasses assorted content types aimed at engaging and educating target audiences. Here are pointers to set off your writing career: Basic Requirements Educational attainment – A bachelor’s degree or formal education in English, journalism, or communications can provide a solid foundation.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

The Lead Agency

APRIL 13, 2023

In the highly competitive world of B2B sales, businesses must effectively communicate the value and benefits of their products and services to prospective clients. Investing in high-quality, targeted marketing collateral can significantly impact business growth and the development of lasting partnerships.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Pam Didner

SEPTEMBER 8, 2021

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Another common question is “how to accelerate” the pace required to reach an executive position as early as possible. It’s your responsibility to develop your soft skills continuously.

Planning 121

Planning Marketing Analytics Tools Ad Building Work Management 121

Navigate the Channel

NOVEMBER 21, 2023

Whether it’s a product demonstration, customer testimonial, or a behind-the-scenes glimpse into the company culture, videos forge a deeper connection that goes beyond text or static images. It can be adapted to suit various marketing objectives, whether it’s brand awareness, product promotion, or customer education.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Navigate the Channel

SEPTEMBER 15, 2023

Imagine a scenario where a customer visits an e-commerce website and browses through various products. AI algorithms track this behavior, analyze it in real-time, and can instantly recommend products that align with the customer’s interests. This is where AI shines as a productivity booster.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

ANNUITAS

FEBRUARY 28, 2022

Nearly the same percentage say the experience a company provides is just as important as the products or services it provides. As a general rule, a positive customer experience in Account Based Marketing will: Deliver the right information at the right time. Help buyers along a self-education journey.

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

Unbounce

OCTOBER 18, 2021

For Barcelona-based allWomen—an academy that upskills women in the workforce to take on and excel in tech positions— it’s something that fuels everything they do, from operations to marketing. Most importantly, 80% of students have been hired in their target positions. It’s not lengthy or overly complicated.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Kaon

JULY 23, 2018

With the right strategy, a salesperson can act with a plan: communicating product value and differentiation clearly and concisely. Salespeople need to be experts at highlighting product features and benefits, but they often fail to communicate the value, which is equally, if not more, important. Showing instead of telling.

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Valasys

FEBRUARY 7, 2023

Marketing life sciences refers to strategies to promote and sell products and services within the life science industry. It’s mostly about making people aware of the products and services, getting leads, and selling them. The strategies below ensure you succeed in life sciences marketing for various products and services.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Marketing Agencies 1 Marketing & Strategy 40

Golden Spiral

NOVEMBER 4, 2021

The median tenure of the Chief Marketing Officer position has shrunk to its lowest point in more than a decade—25.5 A number of reasons—positive and negative—bubble to the surface. Korn Ferry , a global organizational consulting firm, reports that in 2016, CEOs stayed in their positions for eight years; now only 6.9.

Lead Scoring 62

Lead Scoring Lead Ranking CMO Thought Leadership 62