The ROI Guy

AUGUST 3, 2018

Too often, solution providers aren’t able to effectively position their unique business value, to clearly differentiate in competitive situations. When your marketing can’t delineate, and sellers can’t articulate your differentiating value, it slows down buying decisions and provides an opening for your competitors to steal the business.

Differentiation 45

Differentiation Effectiveness Comparison Response Rate 45

Marketing Insider Group

JULY 27, 2021

Advancing computer technology in the 1980s accelerated AR and VR tech developments and by the 90s people could buy VR headsets to use at home or watch sports games on networks using AR to enhance viewing. Users and developers simultaneously waited for the other to “go first.”.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. Find Your Niche. Excel in Customer Service. Image Source: Oberlo.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

ANNUITAS

OCTOBER 11, 2023

ANNUITAS has spent the last decade developing its methodology to help go-to-market organizations better orchestrate customer engagement and drive lift to revenue – solving the challenge of go-to-market execution and transforming (often disconnected) go-to-market activities into an optimizable Perpetual Growth Engine.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

Launch Marketing

NOVEMBER 8, 2023

Before we get into the steps for developing personas for your organization, let’s get aligned on some of the basics and explore a few foundational questions surrounding B2B Buyer Personas. Some demographic components include age, education, job title, geographic location and gender. Make sure you set aside time for this.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Develop and Invest in Marketing ROI Metrics. With this information, you can develop a brand strategy and messaging platform that intelligently markets the characteristics that make your brand different and better from the rest. Embrace Automation and Martech. Create Visual Content.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

JULY 14, 2021

You’ve spent countless hours developing content for potential buyers. Video is great for B2B marketing because it can be educational without being boring. Both are educational; the main difference between them is the expertise level of the potential buyer. So you’re a B2B marketer. Sound right? E-Books or Whitepapers.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Hinge Marketing

AUGUST 27, 2015

Strong brands hinge on strong differentiators. Differentiators are the foundational components of communicating your brand clearly and consistently. In our own research , we've found that high growth firms are 3X more likely to have a strong, easy-to-understand differentiators. Your differentiator is not your people.

Differentiation 48

Differentiation Ideal Customer Profiles Verticals Trust Marketing 48

Content Standard

SEPTEMBER 17, 2018

A Need for Education and Accountability. A recent report from the National Endowment for Financial Education found that while a large number of millennials are confident in their financial knowledge, a much smaller percentage could actually answer basic personal finance questions. Image attribution: Elevate.

Ethics 46

Ethics Education Brand Identity Branding 46

Webbiquity

OCTOBER 15, 2021

Environment-minded consumers are educated and looking for a company’s specific efforts towards minimizing pollution and climate change impacts. Choosing a niche can differentiate a business from its competitors, increasing your success. Refine Your Audience.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Hinge Marketing

JANUARY 5, 2023

Inbound content marketing is a marketing strategy that involves creating and sharing valuable and relevant content with a target audience for the purpose of educating them on your individual/corporate expertise and capabilities. You can educate them and validate your expertise with accessible, relevant content.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Martech

OCTOBER 25, 2022

Given the availability of no code generators for NFTs, we asked Nick Casares, head of product at PolyientX, what differentiates this offering. Adding these types of utilities is outside the purview of most no-code solutions and typically requires custom development.” Dig deeper: Salesforce launches pilot NFT cloud. Get MarTech!

Service 89

Service Merchandising Advertising Agencies Differentiation 89

Zoominfo

MARCH 9, 2023

These are the talent acquisition tenets that recruiters must focus on while building out their strategy: Developing and defining roles and responsibilities: This involves creating clear roles and responsibilities for the talent acquisition team, including shaping, recruiting, and managing the talent pipeline.

Acquisitions 130

Acquisitions Zoominfo Word of Mouth High Quality Lead 130

Only B2B

MARCH 20, 2024

MQLs require further nurturing and education before they become sales-qualified leads. It’s a valuable tool for differentiating MQLs and HQLs. Nurturing Opportunity: MQLs provide an opportunity to nurture leads and educate them about your brand, helping them progress towards becoming HQLs.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Marketing Insider Group

SEPTEMBER 28, 2020

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. The enterprise cloud services market is extremely crowded, so it’s important for providers to differentiate themselves from the competition. Nutanix The Forecast.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Kaon

MARCH 13, 2018

You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions. Organizations that embrace experiential marketing for their EBCs can differentiate from their competitors and gain competitive advantage.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

ClearVoice

APRIL 24, 2019

How to develop a persuasive brand positioning statement. Superneat Marketing is a content marketing agency that provides growth stage companies with an avenue to increase trust, conversions, and loyalty through inspiring and educational experiences. This message is less aspirational and more competitive.

Positioning 79

Positioning Examples Brand Identity Branding 79

Heinz Marketing

APRIL 14, 2022

Sales forces must be educated as problem consultants and relate to what the customers’ pain points and real needs are. Today people and buying groups do their own research on-line and often don’t want to interact with a sales person until they are educated and have narrowed down alternatives. Differentiated and authentic brands.

CMO 108

CMO Relevance Enterprise Management Peer-to-peer 108

markempa

FEBRUARY 23, 2009

As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers. A thought leader is a recognized authority in one’s field.   I agree.    People have a natural "BS" meter.

Thought Leadership 120

Thought Leadership Education Lead Scoring Lead Ranking 120

Hinge Marketing

JUNE 18, 2014

In the process of living out these ideals, that difference became the engine that drove their powerful brand differentiation. These steps were particularly effective because they blended two powerful differentiation strategies: 1) Have one or more individuals who are high visibility experts in their fields. Employee-Driven Excellence.

Differentiation 48

Differentiation Online Lead Generation Consulting Training 48

Webbiquity

JANUARY 19, 2023

B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. By investing in relationship-building efforts, B2B marketers can develop strong customer relationships that lead to repeat sales and higher customer retention rates. Contributed post.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Biznology

JANUARY 19, 2021

What should manufacturers keep in mind when developing—or rethinking—their distribution strategies today? In the past, manufacturers with super-strong brands had the greatest leverage in creating differentiated distribution models. Marketing must get involved. Say your customer is a facilities manager who needs a pump.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

SalesGrape

NOVEMBER 19, 2023

Through these conversations, pharma representatives can educate pharmacists about new therapies or treatment options while highlighting how they can improve patient care beyond just dispensing medication. Pharmacy decision-makers need to understand how this partnership will benefit them beyond just selling medications.

Telemarketing 82

Telemarketing Allocation Marketing Management Advertising Agencies 82

xiQ

JANUARY 30, 2023

B2B buyers have developed high expectations for access to information and personalized experiences, due to their experiences as consumers in the B2C realm. As a result, B2B buyers expect sellers to not only possess in-depth knowledge of their products but also to effectively differentiate them from those offered by competitors.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Hinge Marketing

JUNE 11, 2015

Embracing continuing education (CE) helps to keep your knowledge fresh and relevant so your firm can continue to earn the trust of your buyers. What exactly is continuing education? Depending on your industry, some professional associations require members to obtain a certain number of Continuing Education Credits, or CEUs.

Education 48

Education Service Webinar Metrics Course 48

Marketing Insider Group

MAY 12, 2020

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years. Focusing more on developing authentic relationships.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Use sponsored posts on your blog and other media outlets that educate prospects about how your product or service can help them solve problems and get things done.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Martech

MARCH 12, 2024

Let’s peel back the layers of what makes an effective ABM strategy, from developing your ICP to deeply personalizing prospect journeys through qualitative research and two-way dialogue. The third level takes an educated guess at what titles to target and why (e.g., The most effective and efficient way is account-based marketing or ABM.

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing ABM SME 91

Sprout Social

JUNE 7, 2023

The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight.

Work Management 110

Work Management Marketing AI Brand Identity Branding 110

Marketing Insider Group

DECEMBER 29, 2020

Marketers should capitalize on the opportunity to develop real relationships with customers. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. Swiftly develop and deploy new offers. Start with your value system, which drives your business.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Computer Market Research

MAY 24, 2017

How to Set Up your Market Development Funds Program: Part 2. Program Guides to Help Optimize your Market Development Funds Program Performance Efficiently and Effectively. Now we are going to jump into the systematic instructions as to what a comprehensive Channel Market Development Funds Program template should look like.

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60

Content Standard

DECEMBER 14, 2023

Including over 12 years at Autodesk, his experience spans business strategy and marketing, with an emphasis on product marketing, go-to-market strategy, campaign development, and breakthrough content. For one-to-many scenarios, a programmatic content development approach is utilized, emphasizing both inbound and outbound marketing.

Top of Funnel 91

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 91

Webbiquity

JUNE 7, 2018

Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Image Source: The 2017 State of Inbound Report.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Exo B2B

SEPTEMBER 19, 2023

At ExoB2B, we have consolidated our approach by developing analysis grids inspired by the methodologies of Pierre Filiatrault and David Aaker, which I consider to be “our father and mother bibles” of strategic planning, so complementary are they. In the world of B2B marketing, every decision must be carefully calculated.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Hinge Marketing

FEBRUARY 22, 2024

In the chart below, you’ll see that the top three most impactful techniques identified by High Growth firms were 1) assessments and consultations, 2) live demos, and 3) business development materials, such as qualifications presentations, pitch materials, and proposals. Differentiation, in second place, is a top priority for very good reason.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Stevens & Tate

OCTOBER 14, 2022

This is where delivering solutions in an authoritative way will start to differentiate your brand from competitors offering similar products and services. Drip emails, though, certainly have a place early in the consideration stage for offering further education, keeping your brand present and in front of your potential buyers.

Lead Nurturing 103

Lead Nurturing Sales Qualified Leads Marketing Qualified Leads Lead Ranking 103