develop differences work 
Marketing Interactions
AUGUST 15, 2022
By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing objectives that stall deals and escalate regret. ETAs are a proprietary model developed by Gartner that assesses the psychographics that drive how and when organizations make technology decisions.
Marketing Interactions
JANUARY 19, 2020
But even beyond the number of personas to create, it’s deciding on which buyer personas make the most sense to invest the time, effort, and resource to develop. After all, the reason to develop personas in the first place is to build an engaged audience of potential prospects who can and are likely to become customers. (who
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Marketing Interactions
SEPTEMBER 26, 2022
As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. What worked yesterday may not work today. Timing of touches and developing targeted content for each buyer stage/interest are the top two issues at 49% and 48% respectively. This change may be in degrees.
Marketing Interactions
MARCH 7, 2022
Yet most companies don’t act on this potential, losing the work that’s already been done—on both sides. You may also find that they haven’t done the work internally they need to complete before they can actively commit to buying something. Can’t determine the differences between vendors to validate and justify a choice.
Marketing Interactions
DECEMBER 21, 2021
This transaction is still less complex than buying a collaboration technology for a company with 1,000 users where you must gain the consensus of 10 colleagues with different priorities whom you don’t know all that well to make the purchase. Both purchases are emotional—but the emotions are different. What if it fails?
Marketing Interactions
AUGUST 24, 2021
What about outcomes, strategic value for different stakeholders, and future vision? And for buyers who have already done the work they need to do to decide they’re in market. We understand what it does, how it works, why it’s needed, and more. They’ve got work to do. In what different ways could we solve the problem?
Marketing Interactions
JUNE 23, 2017
Successful content marketing requires more than just a commitment to creating content—it requires a developed, planned strategy. 4 Steps to Developing a Buyer Persona. Scheduling interviews (whether internal or external) is the most difficult part of the buyer persona development process. Step 1: Internal Interviews.
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