WriteSpark

MARCH 2, 2011

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies. If so, how do you work with them to develop good content? . Time and workload demands. Copywriting Help for SMEs.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

JANUARY 14, 2014

I entered the product name into the search field and the first page of links to come up were all related to developer's notes. Last month I was on the website of a major technology company, looking for basic information about a product. Not exactly what I was looking for.

Paper 120

Paper Content Marketing Case Study Case Studies 120

WriteSpark

JANUARY 14, 2014

I entered the product name into the search field and the first page of links to come up were all related to developer''s notes. Last month I was on the website of a major technology company, looking for basic information about a product. Not exactly what I was looking for.

Content Marketing 120

Content Marketing Case Study Case Studies Paper 120

WriteSpark

JULY 21, 2009

If you develop customer case studies, success stories, or references, you'll want to explore the excellent resources offered by the Customer Reference Forum. The forum started as a community of professionals who manage corporate customer reference programs, including representatives from many technology companies.

Resources 120

Resources Case Study Case Studies Conference 120

WriteSpark

APRIL 8, 2014

are readily available or can be quickly found or developed. .* For some products or marketing situations, your renewal cycle may have an even shorter timeframe. Updated product details, new case studies etc.

Paper 120

Paper Copywriting Case Studies Case Study 120

WriteSpark

JANUARY 18, 2011

Thanks to blogger Ambal Balakrishnan for the invitation to contribute and for developing such a thoughtful and useful resource. Know thy audience: business and technical white papers (should you write separate white papers for each?).

Paper 120

Paper Tips Blogger Resources 120

WriteSpark

JANUARY 18, 2011

Thanks to blogger Ambal Balakrishnan for the invitation to contribute and for developing such a thoughtful and useful resource. Know thy audience: business and technical white papers (should you write separate white papers for each?).

Paper 120

Paper Tips Blogger Resources 120

WriteSpark

SEPTEMBER 1, 2011

Topics include the impact of cloud computing on high-tech public relations practices, PR and marketing techniques for promoting the world’s first electric passenger automobile, best practices for developing and implementing multinational communications programs, and hi-tech crisis communications strategies and practices.

Conference 120

Conference Public Relations PR Practices 120

WriteSpark

SEPTEMBER 1, 2011

Topics include the impact of cloud computing on high-tech public relations practices, PR and marketing techniques for promoting the world’s first electric passenger automobile, best practices for developing and implementing multinational communications programs, and hi-tech crisis communications strategies and practices.

Conference 120

Conference Public Relations PR Practices 120

WriteSpark

AUGUST 10, 2010

This post appears on the excellent Connect the Docs blog, developed by marketing expert Ambal Balakrishnan. My conclusion: the answer to this question is shifting, in a way that is important for technology marketers to know. Read my advice for writing technical white papers today.

Paper 120

Paper Business Marketing 120

WriteSpark

AUGUST 10, 2010

This post appears on the excellent Connect the Docs blog, developed by marketing expert Ambal Balakrishnan. My conclusion: the answer to this question is shifting, in a way that is important for technology marketers to know. Read my advice for writing technical white papers today.

Paper 120

Paper Business Marketing 120

WriteSpark

NOVEMBER 6, 2013

Very soon, you'll see this investment pay off in a writer who develops better drafts and needs less time for basic information on interview calls. And when you have reached that point, plan on assigning new projects regularly so the writer's knowledge stays fresh and you benefit from quality, targeted, insightful marketing content.

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

NOVEMBER 6, 2013

Very soon, you''ll see this investment pay off in a writer who develops better drafts and needs less time for basic information on interview calls. And when you have reached that point, plan on assigning new projects regularly so the writer''s knowledge stays fresh and you benefit from quality, targeted, insightful marketing content.

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

JULY 6, 2011

Project delays or dissatisfaction with the drafts that have been developed so far. As a marketing communications manager, you probably spend much of your workday trying to resolve common issues that arise in your projects such as: Endless debates over the project plan or document outline.

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

JULY 6, 2011

Project delays or dissatisfaction with the drafts that have been developed so far. As a marketing communications manager, you probably spend much of your workday trying to resolve common issues that arise in your projects such as: Endless debates over the project plan or document outline.

Copywriting 120

Copywriting Work Management Planning Creativity 120

WriteSpark

AUGUST 3, 2010

The marketing plan was likely developed months ago and the current product status, market conditions, and promotional opportunities may have changed since then. You will save project time and writing costs by checking these factors before you engage a writer to begin work: Does it still makes sense to produce this project?

Planning 120

Planning Terms and Conditions Copywriting Paper 120

WriteSpark

MAY 4, 2011

LinkedIn is also a good tool for maintaining your resource lists of freelance writers and other creative professionals such as graphic designers and web developers. How to Find a Good Freelance Writer on LinkedIn. On your connections list, use the tags function to classify your contacts into a writers list.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MAY 4, 2011

LinkedIn is also a good tool for maintaining your resource lists of freelance writers and other creative professionals such as graphic designers and web developers. How to Find a Good Freelance Writer on LinkedIn. On your connections list, use the tags function to classify your contacts into a writers list.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

APRIL 6, 2011

Consider these ideas for developing and using a technical case study that's not quite ready to be told: Ask for a testimonial statement, not a full case study. In either case, you don't want to risk losing the customer's willingness to participate by postponing the case study for too long.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

Consider these ideas for developing and using a technical case study that's not quite ready to be told: Ask for a testimonial statement, not a full case study. In either case, you don't want to risk losing the customer's willingness to participate by postponing the case study for too long.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

SEPTEMBER 7, 2011

The following tips and techniques can help your copywriters develop marketing copy that captures a prospect's attention and may help you avoid potential legal concerns: Use strong adjectives, but not superlatives. It can be done, but it means being careful about the copywriting in your promotional content.

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

The following tips and techniques can help your copywriters develop marketing copy that captures a prospect's attention and may help you avoid potential legal concerns: Use strong adjectives, but not superlatives. It can be done, but it means being careful about the copywriting in your promotional content.

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

OCTOBER 1, 2009

Do you consider specific buying factors when developing your sales and promotional materials? . (I am intrigued by a forthcoming book on this topic: The IT Value Network.). You can find more discussion of these buying factors and others in my book Copywriting That Sells High Tech.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

NOVEMBER 2, 2011

But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. Plan for longevity.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. Plan for longevity.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

JANUARY 4, 2011

Especially if you have developed a good working relationship with a copywriter over multiple projects, consider asking him or her to take on appropriate project management tasks. In-house and agency writers are already fully booked on other, equally important projects. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Especially if you have developed a good working relationship with a copywriter over multiple projects, consider asking him or her to take on appropriate project management tasks. In-house and agency writers are already fully booked on other, equally important projects. Availability and costs of other employees (e.g.,

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

APRIL 20, 2010

May cause the customer to withhold negative feedback or issues that would be important information for your sales, support, and product development teams. May make the customer uncomfortable with the interview and reluctant to follow through with the case study review and approval process.

Allocation 120

Allocation Lead Scoring Lead Ranking Case Study 120

WriteSpark

MARCH 17, 2009

Does our white paper writer have the content strategy and copywriting skills necessary to develop effective elements such as decision tools? Do we need to produce multiple versions of the white paper for different buyers or purchase factors?

Paper 120

Paper Purchase Sales Cycle Copywriting 120

WriteSpark

FEBRUARY 2, 2010

As a highly visible marketing piece, an e-book may draw more review scrutiny compared with other marcom documents, which may slow its development. Consider a long-form white paper or report instead.

Copywriting 120

Copywriting Paper Planning Custom Publishing 120

WriteSpark

APRIL 7, 2009

These guidelines will help you develop a good follow-through process. But your follow-through during the review process will determine whether, and how quickly, the customer will approve the success story or case study. Internal reviews first. Always complete any internal reviews before sending the first draft to the customer.

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

WriteSpark

AUGUST 19, 2008

Documentation or product development groups. User manuals, online help files, release notes; sometimes very technical articles and white papers. Organizational Fit. Marketing, sales, or public relations groups. Knowledge of Technical Topics. Maintains an in-depth product knowledge with a highly technical focus.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

APRIL 11, 2018

Start with these ideas: Identify all of the potential content elements you may want to develop from a single interview with a subject expert or customer. And so, a potentially very valuable marketing opportunity is wasted. How can you make sure you're not missing an easy content win?

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

APRIL 11, 2018

Start with these ideas: Identify all of the potential content elements you may want to develop from a single interview with a subject expert or customer. And so, a potentially very valuable marketing opportunity is wasted. How can you make sure you're not missing an easy content win?

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

SEPTEMBER 10, 2013

developed a process yet, this book will give you a good start. - developed a process yet, this book will give you a good start. - developed a process yet, this book will give you a good start. - developed a process yet, this book will give you a good start. - However, she offers useful guidance for the process of fact.

Copywriting 120

Copywriting Statistics Paper Comparison 120

WriteSpark

AUGUST 13, 2013

Alternatively, social media updates and other short content pieces can be handled by a junior writer who adapts the long-form content developed by a more experienced copywriter. What should you expect of a long-form copywriter? The factors below will help you evaluate the skills and experience of job candidates and freelance writers.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

AUGUST 13, 2013

Alternatively, social media updates and other short content pieces can be handled by a junior writer who adapts the long-form content developed by a more experienced copywriter. What should you expect of a long-form copywriter? The factors below will help you evaluate the skills and experience of job candidates and freelance writers.

Copywriting 120

Copywriting Case Study Case Studies Paper 120