Marketing Interactions

SEPTEMBER 20, 2018

Develop a Clear Customer Engagement Strategy. This is your opportunity to ensure that you’ve developed customer experiences that result in happy and productive customers. Opportunities for churn arise throughout the customer experience. The more engaged and invested your customers become, the “stickier” the relationship.

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87

Marketing Interactions

SEPTEMBER 30, 2018

The challenge is in how marketers can develop the skills and shifts to mindset that will improve their level of relevance. The purpose of the RMM is to help digital marketers develop a culture of customer obsession that results in the level of relevance necessary to earn and sustain a competitive advantage in the markets your company serves.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

NOVEMBER 2, 2021

When questions, answers, and takeaways are in the right order, you’ll see a kind of flow start to develop. This is a much better use of content development resources than creating new content just because you need to post to the blog or need a pillar asset to drive lead generation. Why automating X is valuable. Geez, what if we don’t?

B2B 75

B2B B2B Sales Webinar Metrics Buy 75

Marketing Interactions

DECEMBER 26, 2016

And they get that they need to be providing visionary insights that instigate and propel B2B conversation, but that content is developed the least. They know that company and product-oriented content is not the most effective, but they still produce as much of it as content focused on the issues and problems their buyers face.

Conversion 82

Conversion B2B Top of Funnel Stats 82

Marketing Interactions

APRIL 14, 2019

Given that Forrester finds that 62% of buyers say they can develop selection criteria or finalize a vendor list based solely on digital content, marketers must use technology to effectively grow engagement with buyers. As they say, you only have one chance to make a first impression. Invite Sales to Step into Existing Conversations.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

APRIL 21, 2017

Content marketing operations formalize planning and put guard rails around what content will be developed, for what audience and purpose, as well as where it will be distributed. When content is planned and developed based on creating a collective that helps your audience complete a job to be done, it’s hirable.

Content Marketing 60

Content Marketing Planning Marketing Management Paid Search Agency 60

Marketing Interactions

DECEMBER 29, 2016

As you work through these questions for every piece of content for a specific audience in relation to solving a problem your product or service solves, you should start to see ways to refine your content, as well as linkages that develop from one content asset to the next. These links will help you create transitions.

B2B Marketing 81

B2B Marketing Content Marketing B2B Content 81

Marketing Interactions

OCTOBER 8, 2020

What gives a solid content marketing strategy the props to be thought of as more of a product development workflow than a one-off campaign is that it doesn’t end. Links to the next part of the story, process, or thinking about how to solve the problem or, in the case of customers, what to do now that they’ve solved the original problem.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Marketing Interactions

SEPTEMBER 21, 2021

The below graphic from the study shows preferences that are applicable for any content development project. But, as I reviewed the findings in the report, I noticed many of the findings apply not just to thought leadership content, but to all B2B content.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Interactions

DECEMBER 21, 2021

If you’ve developed your personas based on real customers and interviewed well, you will know what emotions you need to evoke over the arc of the buying journey. B2B buying isn’t an all emotion or all logic deal. Your content experiences need both. Why not add a criterion for your content to assess it for why your buyers will “like” it?

B2B Marketing 80

B2B Marketing B2B Content Paid Search Agency 80

Marketing Interactions

SEPTEMBER 26, 2022

Timing of touches and developing targeted content for each buyer stage/interest are the top two issues at 49% and 48% respectively. Only 16% of B2B marketers rate their current lead nurturing initiatives as excellent, per the 2022 Lead Nurturing & Acceleration Benchmark Survey. Declining response rates figure in at 33%.

Ideal Customer Profiles 80

Ideal Customer Profiles Buyer Personas Marketing Analytics Tools B2B 80

Marketing Interactions

JUNE 4, 2017

Marketing, sales, and service teams are pooling insights to develop a well-rounded view of the accounts and their needs. Will the content you’re developing serve your target list of accounts? Marketing and Sales Alignment. Every contact added to a targeted account matters as a stepping stone toward helping them buy. It’s that simple.

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64

Marketing Interactions

AUGUST 8, 2021

A case also exists for how we develop our lead scoring schemas. When you model the mapping of your website and you tag pages in the taxonomy for product and solution, as indicative of intent, do you consider the impact of content that’s designed to help people assess what change entails? What context does that content indicate?

Buy 62

Buy Work Management Lead Ranking Marketing Management 62

Marketing Interactions

MARCH 7, 2022

As more B2B marketers must prove contribution to revenue growth, developing a strategic approach for B2B nurturing to resurrect lost opportunities offers potential to help you meet that goal. But I’d argue that you still need to focus on value first, feature second.). It’s a Shame to Waste Lost Opportunities.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

JUNE 23, 2017

It also enables content creators to step into the persona’s shoes when the time comes to develop content or ideate programs designed to engage her. As you develop your content for different stages (in answer to different questions), make sure you’re also adjusting your keywords and phrases to follow suit. Objectives. In Conclusion.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

AUGUST 24, 2021

If you’ve developed effective buyer personas , you will have this insight. Thinking leadership information. Or you can. Your customers all went through this process when they chose to solve the problem with your (your solution’s) help. It’s critical to talk to customers while the journey is still fresh. Memory can change over time.

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership B2B Gartner 62

Marketing Interactions

MAY 23, 2018

Products have road maps, development processes, releases, and a lot of other organization and structure around how they’re brought to market, as well as the management of each product’s lifecycle. Content, on the other hand, usually does not have that same level of attention from across the organization.

Top of Funnel 67

Top of Funnel Paid Search Agency Companies B2B 67

Marketing Interactions

MAY 21, 2018

When you look at the body of content you’ll develop to achieve this goal with this specific audience, it becomes easier to define the content metrics that inform your content marketing strategy. This statement includes the target audience, the “what” we will help them learn, and the result they will get from the information.

Webinar Metrics 74

Webinar Metrics Marketing Strategy Marketing & Strategy Dwell 74

Marketing Interactions

DECEMBER 26, 2016

But when the rules of engagement are understood, and visibility to see what other teams are doing is established, the experiences produced for our audiences will develop a flow and rhythm that rings true. And that brings clarity for your external audiences. Consistency. Clarity leads to consistency.

Lead Scoring 72

Lead Scoring Lead Ranking B2B Marketing Planning 72

Marketing Interactions

MAY 23, 2018

Leads – acquire new leads and develop them into sales-ready buyers. In other words, what’s the business goal for your SMS campaign? Here are a few to consider: Velocity – move leads faster through your pipeline to shorten time to purchase. Feedback – learn from a voice-of-customer initiative how to improve your brand’s relevance.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58

Marketing Interactions

MAY 23, 2018

In relation to sales and marketing, this is a key partnership that needs to be developed and nurtured. As customer experience becomes a priority for your CMO, you will need to be able to show how your programs provide impact and influence at different stages of the customer lifecycle. Real Qualification.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118