Digital B2B Marketing

OCTOBER 11, 2011

Although it may be a key way to develop relationships, educate or nurture, marketing automation will not be labeled “King” Customer Evangelists. A focus on developing relationships builds on the strides marketers have made with content marketing while expanding the horizon and focusing more clearly on the ultimate benefit.

Marketing Automation Services 100

Marketing Automation Services Differentiation Content Paid Search Agency 100

Digital B2B Marketing

AUGUST 28, 2012

If you are looking for another article that lists search, social media, persona development or lead management, this is not it. You must understand and appreciate the importance of finance, sales, talent management, supply chain, product development and more to the business.

B2B Marketing 100

B2B Marketing B2B Best Practices Marketing Management 100

Digital B2B Marketing

MAY 9, 2011

Extend Alignment to Product Management and Development. This should be obvious, however according to Marisa Kopeck of SiriusDecisions, many organizations have a product-focused management and development organization while they are attempting to shift to a solution-focused sales and marketing model.

Marketing Management 100

Marketing Management Demand Generation Agencies Demand Generation B2B Sales 100

Digital B2B Marketing

JANUARY 24, 2013

This blog doesn’t develop an audience. At the extreme, this blog could become an excellent branded publication in its own right and develop a meaningful audience. Did you develop audience personas and decide to focus on the persona you nicknamed “Google” Your readers are not machines (or at least I hope not!)

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Digital B2B Marketing

NOVEMBER 17, 2011

The strategy you develop should be unique to your business, an outgrowth of the challenge or opportunity you are facing and the environment surrounding your target audience. If you are not already, you need to develop an inbound marketing program. The problem is, marketing advice is prescriptive.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

Digital B2B Marketing

NOVEMBER 17, 2011

The strategy you develop should be unique to your business, an outgrowth of the challenge or opportunity you are facing and the environment surrounding your target audience. If you are not already, you need to develop an inbound marketing program. The problem is, marketing advice is prescriptive.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

Digital B2B Marketing

MAY 7, 2012

Developing an Audience An audience is not the number of friends, fans and followers. Committing a meaningful investment of time, money and attention over multiple quarters for what is still a trial is nearly impossible for most businesses.

Budget Programs 100

Budget Programs Social Media Curation Case Study 100

Digital B2B Marketing

FEBRUARY 13, 2012

Advertiser’s own data, not data collected by a third-party and mapped into industry-wide generic segments, finally makes it possible for marketers to develop quality models of advertising value and purchase directly against those models. Development isn’t just in IT. It is about real data now.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Ad Exchange Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 27, 2012

If you are RIM, just 2 years ago you were still the smartphone market leader and this week you were begging developers to wait for your BlackBerry 10 introduction rather than give up on you (and your 9% market share) completely. Does your strategy and infrastructure position you to respond to changes as they happen?

Godaddy 100

Godaddy Marketing Management Planning Marketing & Strategy 100

Digital B2B Marketing

APRIL 30, 2012

Know Your Options Today, many B2B publishers have significant custom content development practices and are developing lead nurturing capabilities as well, not to mention the search, research and creative offerings many have introduced. You must ensure these pushes are coordinated and moving in the same direction.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100

Digital B2B Marketing

OCTOBER 4, 2012

Develop Your Marketing Plan Once you have identified the marketing objective in Step 2 (not the overall business objective) develop your marketing plan. For many B2B companies, marketing’s key contribution may be qualified leads. For others it may be educating the marketplace or increasing awareness of your solution.

Marketing Management 100

Marketing Management Planning Sales Qualified Leads B2B Marketing 100

Digital B2B Marketing

OCTOBER 24, 2011

What are today's biggest barriers to developing thought leadership? Thought Leadership in B2B Marketing: Recap of #B2BChat discussion. Are individuals or companies thought leaders? And how is thought leadership connected to heretics?

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

Digital B2B Marketing

MARCH 19, 2012

Content Development Resources. Many content development practices are moving towards an editorial calendar, however it is critical to maintain flexibility and continue to encourage publishing timely content. The discussion highlighted three specific areas where content is challenging B2B inbound marketers.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100

Digital B2B Marketing

APRIL 3, 2012

Here are three things companies can do to begin developing a selfless image. What other characteristics do companies need to overcome in order to develop more human perceptions in social media in order to build relationships? Even if it is not real at first, it must be believable. Serve your audience instead of your business.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Digital B2B Marketing

APRIL 13, 2011

One of the biggest differences between social media and most other marketing channels is the idea of developing an audience. More importantly, unless you are @charliesheen , developing an audience takes time. As a marketer, this may not seem all that new at first — you have a marketing database already, right?

Social Media 100

Social Media Media Impressions Social Marketing 100

Digital B2B Marketing

AUGUST 7, 2012

Example 3: Linux Open source software has developed its own community. Your Turn Will you expand your inbound marketing efforts by creating and nurturing an affinity group or developing useful functionality for your audience? Do your supporters feel like they have a stake in what you are doing and a desire to see it succeed?

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

SEPTEMBER 18, 2012

The experience outlined requires just three data sources; two of them are available today, the last one is being developed. They are developed based on the pages you visit and the forms you fill out. Showing the Right Offer Information about your online behaviors and interests are widely available today.

Planning 100

Planning DemandBase Aggregators Ethics 100

Digital B2B Marketing

JUNE 23, 2011

Develop Your Own Audience. Your content was designed to benefit your audience and position your company favorably. If it is not easy to get information from you, your audience will get it from someone else. Your business probably already has an audience, one you likely have abused. Your audience is far more valuable than you realize.

Peer-to-peer 100

Peer-to-peer Planning Mobile Marketing Budget Programs 100

Digital B2B Marketing

AUGUST 16, 2011

As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of [.]. Twitter is not a communication channel, it is a platform that allows each of us to create and evolve our own custom communication channel. If Twitter is not working for communication, it is not a problem with Twitter.

Twitter 100

Twitter Advertising Channels Social Media Facebook 100

Digital B2B Marketing

OCTOBER 18, 2012

It is often far easier to define the criteria for a target list than to develop the target list. Demandbase has a database of company information that can be used to develop lists based on your criteria. If you target companies, you should be measuring companies too. Create custom target lists.

Demand Generation 100

Demand Generation DemandBase Advertisements Advertising 100

Digital B2B Marketing

NOVEMBER 10, 2011

From there, you can begin to develop your strategy and plan. These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign.

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 10, 2011

From there, you can begin to develop your strategy and plan. These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign.

Planning 100

Planning Word of Mouth Barriers Marketing & Strategy 100

Digital B2B Marketing

AUGUST 16, 2011

As a platform, Twitter is developing and our behavior reflects its infancy, with the full spectrum of human behavior on display. Looking forward, this is the key question I see for Twitter, and any developing platform that allows you to build your own communication channel (such as Google+). What Will Normal Be?

Twitter 100

Twitter Social Media Google Advertising Channels 100

Digital B2B Marketing

JUNE 9, 2011

Customer relationships are developed, nurtured and maintained and cannot be treated as business assets. Meet your customers’ business needs, exceed their expectations and develop the relationships that deliver long-term customer value. You Serve Customers. Instead, focus on serving your customers. About Eric Wittlake.

Twitter 100

Twitter Analysis Analytics B2B Marketing 100

Digital B2B Marketing

FEBRUARY 7, 2012

On one hand, you are advised to develop personas and a deep understanding of your audience in order to create an effective social media program. Being believable in social media allows you to deliver value, through education, entertainment or function, based on the personas and audience insight you have developed.

Social Media 100

Social Media Media Broadcasting Social Marketing 100

Digital B2B Marketing

MAY 17, 2012

(emphasis added) Developing Real Leads These are not leads. Developing leads from these contacts requires three additional steps. They are marketing contacts or campaign responders with no defined need, authority or intent. The work is turning contacts into real leads.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 100

Digital B2B Marketing

MARCH 15, 2012

Content Is at the Core Content strategy and development is core to inbound marketing. Without great content strategy and development, your inbound marketing program is not sustainable. This is what modern inbound marketing looks like: Source: b2bdigital.net via Eric on Pinterest 1. Your content is what makes finding you valuable.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Digital B2B Marketing

DECEMBER 22, 2011

As companies enter social media late, they will turn to social advertising to develop an “audience” and as ways to extend digital media buys while satisfying internal requirements to test social media. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

As companies enter social media late, they will turn to social advertising to develop an “audience” and as ways to extend digital media buys while satisfying internal requirements to test social media. In addition, analytics will be used to refine existing segmentation and develop adaptive black box segmentation models.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

JUNE 28, 2011

As companies develop social media plans and programs, anticipating the ways social media will deliver ROI is a challenge few have addressed. Don’t ignore the return on the social side in your social media planning and the long-term return of developing valuable new relationships. Social media has both social and media elements.

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

JUNE 14, 2012

Develop Your Expertise To compete in content marketing, you cannot fake your expertise for long. Developing your company expertise will likely require new hires. Building recognized expertise will take a year or more, and it forms a foundation you can continue to build on for years to come. This is not a decision to take lightly.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Are you considering mobile-specific use cases as you develop your mobile marketing plans? If so, why not? Is your sales team equipped with mobile devices? If so, how is it changing how marketing supports sales? Please join us for the discussion at 8 PM Eastern / 5 PM Pacific on Twitter and use the hashtag #B2Bchat, or join at [link].

Mobile Marketing 100

Mobile Marketing Planning Mobile Advertising B2B Marketing 100

Digital B2B Marketing

JULY 26, 2011

I believe social media should be about being social and developing relationships. Because we don’t develop relationships by just broadcasting. A #nicheamnesty post a day late is the most appropriate way I can possibly communicate that. About Eric Wittlake.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

MAY 28, 2015

Today we are using data to segment our audiences and develop ever more sophisticated and granular programs. And yes, it took me more than three weeks to get this published after the event, so I’m looking in the mirror when I say we need to move more quickly. We need to sweat the little stuff without forgetting the big stuff.

B2B Marketing 100

B2B Marketing Planning DemandBase B2B 100

Digital B2B Marketing

SEPTEMBER 22, 2011

Are you considering mobile-specific use cases as you develop your mobile marketing plans? If so, why not? Is your sales team equipped with mobile devices? If so, how is it changing how marketing supports sales? Please join us for the discussion at 8 PM Eastern / 5 PM Pacific on Twitter and use the hashtag #B2Bchat, or join at [link].

Mobile Marketing 100

Mobile Marketing Planning Mobile Advertising B2B Marketing 100

Digital B2B Marketing

MAY 17, 2011

More marketers will become media companies, developing an audience that regularly turns to them for information. A publishing mindset will be key for developing thought leadership positions and, by producing sharable and linkable content, will fuel inbound marketing. Publishing.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 100

Digital B2B Marketing

MAY 13, 2014

Unfortunately, others see this possibility as a positive development. It’s like a silent unfollow, letting you keep your reciprocal followers while ensuring you completely ignore them. Here is what Mashable said about it. ” What Twitter Needs To Do Instead.

Twitter 100

Twitter CAN-SPAM Paid Search Agency Work Management 100