Trending Sources

What Is Content Marketing Development?

KoMarketing Associates

Among other things, what it’s taught me is that content marketing development looks different for every organization and there’s no set blueprint for getting the job done right. That said, there are a number of best practices to keep in mind when developing effective content marketing programs. Let’s have a look: What Is Content Marketing Development? Analysis Phase.

Socialize your videos for business development

Biznology

It feels forced, message-y, and sales-y; kind of like commercials on TV. H ere are some ideas for creating videos for business development and sales that fits naturally into the way today’s buyers communicate. Video Content for Business Development is Just a Video. If it’s a video for business development,  its only goal should be to get the viewer to seek more information.

5 Ways B2B CMOs Can improve Audience Development With Buyer Persona Research

Tony Zambito

The term, audience development , has become more ubiquitous in the world of marketing.  A recognition of the growing importance of digital content marketing to overall marketing strategies today.  For B2C CMOs, the concept of developing audiences and communities has been an essential core principle for some time. Investing in audience development remains a key goal for many B2B CMOs. 

Why Employee Development is Important

ANNUITAS

When was the last time, if ever, you had a clear direction for career development with defined goals? One of the recurring themes in studies that I’ve reviewed recently is how important employee development ranks in overall job satisfaction and engagement. Dissatisfaction with some employee-development efforts appears to fuel many early exits. Graphic Source: CultureAmp. link].

B2B Marketing Trends for 2016

great example is Moz’s Web Developer’s SEO. There will be more companies developing SLAs between sales and. Develop the processes that will facilitate your strategic goals. 3. automation, persona development and mapping the customer journey. Developed, optimized and. develop a highly productive online lead generation system. B2B Marketing. know which half."

5 Voicemail Tips Every Sales Development Rep Should Be Using

Sales Prospecting Perspectives

Cold calls are the bread and butter of successful sales development reps. Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. But what about the times you call and don’t get an answer? Leaving a message is a hard starting point to a demo or qualified appointment. Be Intriguing. Don’t sell. Don’t Assume Or Guess.

AG Salesworks Launches Sales Development Certification Program

Sales Prospecting Perspectives

The AG Salesworks brand represents predictable, efficient, positive, and impactful sales development. December 17, 2015 – AG Salesworks , the industry’s first sales development certification offering designed to better serve and educate sales development professionals, today announced the availability of its training curriculum. Marlborough, Mass. About AG Salesworks.

How to Motivate Your Sales Development Team through December Holidays

Sales Prospecting Perspectives

What December brings to the operations team is an opportunity to come up with some creative ways to manage our sales development team. From a mass email standpoint, think about all of those prospects your sales development team speak with over the course of 3 months, 6 months, even a year, who may have said, “You know nothing’s really on the radar now, check back in 2015.”

New Outbound Prospecting Insights for Your Sales Development Team

Sales Prospecting Perspectives

Are you a B2B inside sales or sales development representative looking for a benchmark against which to measure your sales prospecting strategies? Are you a team lead or manager hoping to see where your team stands on the outbound sales spectrum? If so, The Outbound Index™ is a must-read for you as you prepare your B2B sales prospecting strategies for 2015.

B2B Marketing Trends for 2016

great example is Moz’s Web Developer’s SEO. There will be more companies developing SLAs between sales and. Develop the processes that will facilitate your strategic goals. 3. automation, persona development and mapping the customer journey. Developed, optimized and. develop a highly productive online lead generation system. B2B Marketing. know which half."

How Publishers Develop and Monetize Audiences with Digital Marketing

Modern B2B Marketing

Here are three steps I’ve seen publishers taking to develop and monetize their audiences: 1. Author: Hally Pinaud “Content is King.”. When Bill Gates made this proclamation back in 1996 , the world wide web we know was in its infancy. Gates’s essay was filled with bold predictions, but one thing was already clear–the internet was ushering in a new era of content creation.

How to Develop an Effective Naming Architecture

CMO Essentials

Organizations most frequently need to develop a naming architecture when they are newly formed or have merged with another organization and need to clearly present a new or combined set of capabilities and offerings. There are typically four steps to developing a simple and effective naming architecture: 1. Portfolio modeling. Name selection criteria. Naming frameworks.

The art and science of developing an enterprise content strategy

grow - Practical Marketing Solutions

But how does a company develop a comprehensive content strategy that serves millions of customers and thousands of enterprise-level partners? We’re looking at developing content models. There is probably a psychological profile you could develop for people most likely to share your content. Kevin : I think this will depend on a deeper reliance on data and technology.

Why Every Marketing Leader Should Develop A Marketing Technology Roadmap

bizible

And using revenue as a North star, known as pipeline marketing , enables marketers to develop a competitive advantage through new marketing technology. Fifteen years ago marketers began investigating whether technology could help solve the problem of marketing teams working in silos with separate assets, data and reporting. The marketing operations team is the OS of the marketing department.

How to Develop Rockstar B2B Buyer Personas

B2B Marketing Insider

Learning to develop b2b buyer personas is essential to building a modern marketing organization. When When developing a buyer persona some of the common traits are appearance, personality, their story, their needs, and their values. The post How to Develop Rockstar B2B Buyer Personas appeared first on Marketing Insider Group. Content Marketing

B2B Marketing Trends for 2016

great example is Moz’s Web Developer’s SEO. There will be more companies developing SLAs between sales and. Develop the processes that will facilitate your strategic goals. 3. automation, persona development and mapping the customer journey. Developed, optimized and. develop a highly productive online lead generation system. B2B Marketing. know which half."

Digital Developments in Event Marketing

Biznology

But these days, business events are taking off in new directions, empowered by advancements in digital technology.  I’ve been keeping an eye on some of the new developments, and happily share a few here. . What new digital developments are you seeing as part of the business event marketing mix? Getty Images via @daylife. Harnessing attendee word of mouth. Have a macchiato on us!”.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Matched with keyword research , develop an editorial calendar that tackles topics related to keyword strategy that your site’s SEO strategy is lacking visibility for. 2.) Provide thought leadership in support of business development initiatives. These posts can often be used in reference, before or after business development discussions. 4.) Final Thoughts.

How to Develop a Comprehensive B2B Marketing Strategy

Sales Prospecting Perspectives

It''s time to dive into developing a comprehensive marketing strategy. It is essential to communicate with and involve your sales team in your strategy development process; the members of the sales team are your primary customer and your success hinges on theirs, making it crucial to ensure marketing and sales are on the same page. Third party experts or customers as presenters.

How AG's Sales Development Managers Motivate Reps in February [Part 2]

Sales Prospecting Perspectives

And even though you may keep your offices heated at a level that stimulates sales productivity, the constant snowfall and bitingly cold temperatures outside can affect your sales development team’s productivity if you''re not keeping a close eye on your team. Read on to learn how our sales development teams creatively motivate their reps to exceed expectations this month!

5 SEO Best Practices for Content Development

Salesfusion

We’ve all heard it time and again, but it’s worth reiterating: Developing content as part of your marketing efforts, be it blog posts, webinars, videos or even new pages on your website, is only half the battle. To start, you should develop a list of keywords that are relevant to your content. The post 5 SEO Best Practices for Content Development appeared first on Salesfusion.

3 Mistakes to Avoid When Developing a Demand Generation Strategy

ANNUITAS

Developing a comprehensive Demand Generation Strategy is not a simple task.  The three biggest mistakes a company can make in the development of their strategy are some of the most fundamental. If your Demand Generation Strategy is developed without input from every department involved in your organization, it is doomed from the start. Product-centric planning-.

The 2 Not-So-Obvious Traits of Successful B2B Sales Development Reps

Sales Prospecting Perspectives

There are two common traits that I always see in both the workout warrior and the top B2B sales development rep: Persistence and excellent time management skills. It is pretty common for a sales development rep to say something like, "Man, I am getting beat up on the phones today." Getting back to the gym after the holidays is always fun. Only 8%! Persistence in sales is similar.

3 Soft Selling Skills I See In My Best Sales Development Reps

Sales Prospecting Perspectives

Sales development reps at times don''t take into consideration that they are interrupting a prospect''s day. I was having an interesting discussion with my Director of Marketing the other day about her perspective on hard vs. soft sales skills. They’ll consistently depend on their hard skills because it has worked for them in the past rather than truly engaging with their prospect audience.

The Ultimate Guide For Developing Your B2B Sales Content Strategy

B2B Marketing Insider

The post The Ultimate Guide For Developing Your B2B Sales Content Strategy appeared first on Marketing Insider Group. When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing. This is a sales content strategy guide for the perplexed. Content Marketing

How AG's Sales Development Managers Motivate Reps in February [Part 1]

Sales Prospecting Perspectives

February is also a time when we need to keep our sales development reps extra motivated whether working from the office or at home during inclement weather. tried to think of what motivated me when I was an SDR, and decided to source some help from our awesome sales development managers. This success brings recognition from the internal team, allowing them to develop professionally.

11 Top Tips For Developing YouTube Influencers

Act-On

YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. But it shouldn’t be discounted or ignored, because earned media from third party advocates has proven to be very influential on consumers who are making a buying decision. And the process has established best practices which can be repeated for ongoing success.

Best Practices For Identifying And Developing Marketing Personas For ABM

bizible

To create great personas that will help both your marketing and sales teams be successful, you must understand how to do two things: 1) identify your multiple personas and 2) develop each of their profiles. As your product develops and the industry matures, you may find that your personas need updating. Developing Persona Profiles. Identifying Marketing Personas. Who are they?

Marketing Automation for Sales Development: An Essential for Revenue Success

Modern B2B Marketing

In my experience as the Director of Enterprise Sales Development at Marketo, I’ve seen firsthand how marketing automation generates more quality leads and contacts that turn into great sales opportunities.  In this blog, I’ll share three key areas in which sales uses marketing automation for success: 1. Author: Ernesto Castillo Marketing automation isn’t just for marketing. Sales b2b

MQL 45

5 Reasons Not to Build Your Sales Development Team One Rep at a Time

Sales Prospecting Perspectives

Sales development reps, you''ve all heard it. If your company has a sales development team, you know that one of the few things that helps these sales reps get through the day is knowing that the person sitting next to them is dealing with the same challenges. Nothing motivates a good sales development rep more than someone competing for top dog. How about lead qualification?

5 Best Productivity Tips to Maximize Sales Development Reps' Time

Sales Prospecting Perspectives

As sales development reps, our time is precious. Planning out your day as a sales development representative is a must, especially if you are working on multiple projects. In today’s world, calendars are easily accessible on your computer, smartphones, and tablets, and this is something sales development reps should use to their advantage. Lay out your day; have a plan.

New Developments in B2B Loyalty Marketing

Biznology

Let’s look at the traditional approaches to retention marketing in B2B, plus some new developments in loyalty marketing being adopted by B2B marketers today, including social media and gamification. . But as buying has become more complex, businesses have developed additional strategies to deepen customer relationships and engender loyalty.  Photo credit: Wikipedia.

Digital Relevance: Developing Marketing Content and Strategies that Drive Results

ViewPoint

Ardath Albee’s new book Digital Relevance: Developing Market ing Content and Strategies that Drive Results was published by Palgrave Macmillan (January 6, 2015). I was privileged to review an advanced copy this past October and absolutely loved it. Developing Marketing Content. will break up this review into three sections: What Buyers Want. Strategies that Drive Results.

How Kele Developed a Personalized Email Strategy

It's All About Revenue

It’s time to develop an email strategy that will resonate with each customer. How Kele Developed a Personalized Email Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. She focuses on the implementation and ongoing innovation of marketing automation tools, and their integration with CRM solutions. Follow Jen on Twitter @Jenny_Iggy.

3 Tips for Marketers Developing Training Materials

ANNUITAS

Whether it is the launch of a program, campaign, product, or instructional how-to’s, as marketers we’ve most likely developed training materials and conducted training sessions for members of our organizations. Developing the right kind of training materials (well-done and engaging) is essential in helping others understand and connect with your messages. Seriously.

Get Ready for the TilLT Sales Development Challenge

DiscoverOrg

Sales development is now the need-to-know skill set for growth and enterprise companies. Companies with high-producing SDR teams are also ones with continued education paths and development. How to Grow Your Sales Development Performance. We’ve been working with DiscoverOrg for about three months, and it has changed our entire sales development outlook. whatcha got?

5 Common Misconceptions About B2B Content Marketing Development

KoMarketing Associates

As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Many marketers and business owners believe that any piece of content is better than none, but as more and more people become dependent on the web for great content and news, we’ve learned that that isn’t always the case. Once you write it, you’re done.

The Demographics of Developers Around the World [Infographic]

Hubspot

If there were 100 developers in the world, how many would be women? These are the kinds of questions the folks at VisionMobile wanted to know -- which is why they surveyed over 30,000 developers for their annual Developer Economics survey , and then illustrated their findings in the infographic below. For example, a whopping 94% of developers are male.

5 Ways To Develop Content That Reigns

Crimson Marketing

The post 5 Ways To Develop Content That Reigns appeared first on. The latest statistic is that 27 million pieces of content are being shared daily ! With such an abundance of information, it becomes harder and harder to win the attention of your audience. So how can marketers better create content that achieves optimal results? 1.  Use your content to tell compelling stories. .

New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets.  Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category.  Companies such as InsideView and Leadspace are developing solutions in this area. Photo credit: Wikipedia.