Industrial Marketing Today

MARCH 8, 2011

Building a thriving online community around your social media strategy takes a lot of hard work. Paul reports on the phenomenal success of element14 , an online community for electronic design engineers. Element14 is a global information portal specifically built for electronic design engineers. distribution arm.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

DECEMBER 7, 2011

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. This allows them to address cost issues, along with design and quality issues, and to get quality products to market faster at a lower cost.

B2B Marketing 60

B2B Marketing Trade Show Allocation B2B 60

Industrial Marketing Today

OCTOBER 9, 2012

These work best for middle of the sales funnel (MoFU). Project galleries with photos that have informative captions describing the work done, size and the location of each project. CAD files, Engineering Kits and online design tools for help with specifying and designing prototypes.

Top of Funnel 60

Top of Funnel Differentiation Lead Scoring Lead Ranking 60

Industrial Marketing Today

SEPTEMBER 21, 2011

Just like the proverbial chicken or the egg conundrum, the recurring question in redesigning websites is – what comes first, site content or site design? I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. Site content for future needs.

Marketing Websites 60

Marketing Websites Wiki Content Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

What does it really mean to an industrial marketer, especially if you work for or are a small to mid-size manufacturer or engineering company? Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. Get Engineers Can Sell white paper now.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

APRIL 15, 2011

Downloadable CAD files have played a major role in components and parts being designed in – a key and necessary step in the industrial buying process. The entire application is built to help engineers, designers and specifiers find the right part quickly and easily. That represents a 27 percent increase in downloads over 2009.

Lead Ranking 60

Lead Ranking Work Management Lead Scoring Marketing Management 60

Industrial Marketing Today

APRIL 14, 2012

I learned my business in the early years by doing production work for other ad agencies and printers around town. Over the years, Tiecas began to offer more media planning, design and production of marketing collateral, four-color and prepress services. Along the way, I have worked with some great people, both clients and vendors.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

FEBRUARY 25, 2011

They would make any engineer feel proud of the work that they do in shaping communities and affecting people’s lives on a daily basis. Engineering – Design Your World from Association of Consulting Engineers Australia (ACEA). These videos have very compelling stories to tell with a strong human connection.

Consulting 60

Consulting Video Marketing Youtube Communities 60

Industrial Marketing Today

MAY 21, 2010

Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? Create content – It is easy to get bogged down with the design aspects of a company blog. Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 8, 2010

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

APRIL 22, 2010

That business model works for a while but in the long-term, it fails badly. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. Privacy Policy | Site designed by AMAInteractive a div. Get Engineers Can Sell white paper now. Resources

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 24, 2012

I firmly believe that complex industrial sales require both sales and marketing to work together. Read Inbound Marketing Must Set the Table for Industrial Sales for ideas on how to get sales and marketing to work together. Let me make it clear from the outset, this post is not about sales vs. marketing.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Paid Search Agency Sales Qualified Leads 60

Industrial Marketing Today

JULY 6, 2010

According to Professor Marks, it is quite simple to use his Product Analysis Worksheet and this is how it works: There are four basic layers – features, advantages, motives and benefits. That conveys a precise benefit to the design engineer who could then specify your valve with complete confidence.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 20, 2010

The students had four weeks to design proposals. Working in small teams, the fifth graders first engaged in what creativity theorist Donald Treffinger describes as fact-finding. Then, problem-finding — anticipating all potential pitfalls so their designs are more likely to work. How does sound travel through materials?

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? All Rights Reserved.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 29, 2009

What’s working for you? Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. Privacy Policy | Site designed by AMAInteractive a div. So, I’m leaning more towards Seth’s point of view. Leave me your comments below.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 14, 2010

BTW, this post is a working example of content curation. A lot of critics seem to think it’s the lazy way out – but good curation is hard work, and as Ann Handley says, sifting through the huge mountain of information to pick out the best stuff is really valuable to people. Where do you stand on this debate? of Tiecas, Inc.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. of Tiecas, Inc.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 31, 2010

Out-of-the-box settings will work just fine for beginners and advanced users can fine-tune everything. Using a premium WordPress theme that is specifically designed for SEO can help a great deal in your optimization efforts. Do you use other SEO techniques that have worked well for you? Here less is better.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

Help the design engineer select the exact part number by selecting critical parameters s/he needs. You have a much better chance of getting the order if your parts are designed in and included in the Bill of Materials (BOM). You can see a working example on my client, Schulte Building Systems’ site.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

APRIL 2, 2012

Does your design communicate the information clearly? Viral content is extremely popular in consumer marketing and it can work just as well in industrial marketing with some tweaking. She lists five things that you must consider before jumping on the infographics bandwagon. What will be your call to action?

Top of Funnel 60

Top of Funnel Ideal Customer Profiles Content Marketing Planning 60

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. All Rights Reserved.

Email Marketing 60

Email Marketing Web 2.0 Planning BtoB 60

Industrial Marketing Today

NOVEMBER 14, 2010

The design of products and systems entails a host of details that must be integrated. Before the design is even contemplated, you must know the target customer. Before the design is even contemplated, you must know the target customer. The “to do” list for design optimization must include the important market requirements.”.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

AUGUST 26, 2011

Ergo, these people are too busy at work and couldn’t be bothered with anything that is deemed as interruption marketing. For example, a Process Design Engineer is already aware that s/he needs an eletromatic ball valve that will provide overpressure protection. I agree that there is a lot of truth to all those findings.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

SEPTEMBER 17, 2012

How will different digital marketing tactics work together as an effective digital marketing strategy for you? If you are planning on redesigning your industrial website , read my earlier post, “Website Evaluation Comes Before Site Redesign” and download our free whitepaper, Step-by-Step Guide to Web (re)Design.

Cost 60

Cost Planning Marketing Budget Creation Marketing Budget 60

Industrial Marketing Today

MAY 26, 2011

I’m sure that’s not by accident but the result of forward thinking and a lot of hard work on the part of content marketers in those industries. Create an online version that supports complex parametric searches to help design engineers find the exact part from your inventory of thousands of SKUs.

Product 60

Product B2B Thought Leadership Cross-Selling Thought Leadership 60

Industrial Marketing Today

OCTOBER 17, 2010

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. However, my client wasn’t inclined to do all that extra manual work.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

Industrial Marketing Today

OCTOBER 1, 2012

You need to define specific roles (personas) such as Design Engineers, Field Technicians, Purchasing Managers and C-level Executives so you can create content that specifically targets their needs. In my experience, option number 3 works the best. People tend to consume content in their preferred formats and in their own ways.

Paid Search Agency 60

Paid Search Agency Marketing Strategy Marketing & Strategy Work Management 60

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. Obviously, whatever they are doing is working to post those kinds of numbers despite the recession.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. Obviously, whatever they are doing is working to generate those kinds of numbers despite the recession.

Paid Search Agency 60

Paid Search Agency Companies Content Marketing & Strategy 60

Industrial Marketing Today

MAY 1, 2012

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your parade but that is only half the equation. The other half is all about converting that traffic into leads and customers.

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

DECEMBER 17, 2010

This works especially well with engineers who are very comfortable with flow diagrams. Content comes before design. Force-fitting content into a new site design has never worked for me. It is about integrating site activities with other parts of your online lead generation system so they all work together.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Industrial Marketing Today

MARCH 11, 2011

One solution that I’ve found to work well is to reengineer your existing content to focus on answering the “What’s in it for me (WIFM)?” The unique patented design makes our flowmeters far easier to maintain than other conventional PD flowmeters that use bearings, timing gears, rotating shafts and dynamic seals.

Relevance 60

Relevance Terms and Conditions Buying Cycle Content 60

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. This white paper aims to change that perception of them.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60