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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

This is also how television conglomerates operate. They don’t think of those channels in aggregate as “television programming.” HGTV, or any other television network, doesn’t just randomly put an episode on the air. Think TV Shows for Your Social Media Content Strategy. I post two episodes per week.

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Infographic: How to Build the Perfect YouTube Channel

Contently

If you’re hoping to snag a young audience, you need to be on YouTube. In 2014, Variety reported that teens prefer YouTube stars to mainstream celebrities and movie stars—and those YouTubers wield a much larger influence. If you want to be part of that influence, it’s time to create a YouTube channel of your own.

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Have You Tried Performance Video in Your 2020 Content Marketing Plan

Marketing Insider Group

Video company TubeScience defines these ads as “user-centric videos designed to engage a diverse set of personas.”. That’s a clear advantage over mass media tactics, like television and print ads. On YouTube, travel company Kayak put together performance ads that invite users to “search now.” Purchasing a certain product?

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9 Things To Look for in a Digital Marketing Agency

Marketing Insider Group

Digital services take you beyond the expensive traditional techniques of print ads, billboards, television commercials, and radio spots. As the name suggests, a digital agency focuses on marketing with digital content , pay-per-click ads, email, search engine optimization, social media, logos, branding, or web design.

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Content Marketing Showcase Series # 10 French Connection YouTube Channel

Ambal's Amusings

YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. Youtique’ is the very first ‘webshop’ on YouTube.

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Branded Videos | What Non-Creatives Need to Worry About

Adobe Experience Cloud Blog

A set designer has to figure out the props. Although you might be tempted to default to traditional television, bear in mind that a Quartz analysis of traditional television shows viewing time is up since 2003 only among those over age 50. Remember, too, that most television ads are limited to 15-, 30- and 60-second slots.

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What Instagram’s IGTV Can Offer Brands

Contently

After taking on Snapchat with ephemeral content, Instagram is now vying for YouTube’s video throne. Most of IGTV’s publishers are influencers posting the sort of content you might expect to see from YouTube regulars. Certain brands have already realized IGTV has the potential to be more interactive than YouTube.

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