Marketing Insider Group

MAY 27, 2023

In this episode, Debbie Millman, a renowned name in branding, discusses her book, “Why Design Matters: Conversations with the World’s Most Creative People.” He led social at Salesforce.com, co-founded Advocate and according to John is now doing something stealth at the time of this writing around an electric car.

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

KoMarketing Associates

JUNE 29, 2016

From the group introduction: With over 80,000 members… this group is designed for marketing professionals to get the latest digital marketing news, enable networking, sharing of ideas, best practices and opportunities. Salesforce.com. From the group introduction: Salesforce.com. B2B Technology Marketing Community.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Full Circle Insights

FEBRUARY 24, 2022

The Full Circle app and data are housed on customers’ Salesforce servers, and data is delivered using a design that ensures funnel metrics benefit from high-grade security and platform maintenance. The design means funnel metrics processes run at the same time as other Salesforce flow processes in the implementation.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

KoMarketing Associates

AUGUST 2, 2018

That’s more time than brands spend on email copywriting, designing, coding, or any other aspect of email production. A former journalist, Chad previously served as lead email marketing researcher at Salesforce.com, ExactTarget, Responsys, and the Direct Marketing Association. hours per email on average. ABOUT CHAD WHITE.

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Customer Experience Matrix

OCTOBER 2, 2012

As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. Scoring happens within the external application itself – Salesforce.com in this case – allowing the system to update scores as Salesforce data changes without running on KXEN’s own servers.

Lead Ranking 120

Lead Ranking Salesforce.com Automation Lead Scoring 120

Customer Experience Matrix

DECEMBER 20, 2012

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. The advantage is that this platform (shown in Oracle’s diagram as the “Customer Experience Foundation”) is unequivocally designed to span all customer-facing activities in the company. Okay, now we can talk about Salesforce.com.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 17, 2012

It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. I still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Seismic

FEBRUARY 10, 2020

Prior to Roderick Jefferson & Associates, he held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles for Marketo, Oracle Marketing Cloud, Salesforce.com, 3PAR, Business Objects, NetApp, PayPal, Siebel Systems, & AT&T. How do you define sales enablement at your organization?

Marketing Analytics Tools 97

Marketing Analytics Tools Salesforce.com Cross-Selling Thought Leadership 97

The Mx Group

OCTOBER 18, 2017

Disconnected systems and processes — and the limitations of most CRM and MA platforms, which were designed with leads and not accounts in mind — are the biggest obstacles we’re seeing with our clients. That makes me wonder: Are CRM platforms, like the Salesforce.com, set up to handle ABM? Why do you think that is?

Account Based Marketing 72

Account Based Marketing Demand Generation Agencies Marketing Automation Services Salesforce.com 72

Webbiquity

JULY 12, 2016

But “segmented prospect email followup sequence design and automation,” while a more accurate label for the category, certainly isn’t as catchy. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

NOVEMBER 4, 2010

campaign design: users can define campaigns with multiple “tactics”. These features let Right On support multi-step campaigns although complex designs would be a challenge. CRM integration: Right On can synchronize data with Salesforce.com and Microsoft CRM on a regular basis. The query builder supports complex relationships.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 5, 2009

Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. Is Salesforce.com a threat to vendors of marketing automation solutions? But the other presenters disagreed, largely arguing that the separate groups have distinct needs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Zoominfo

NOVEMBER 22, 2019

Getting past classic anti-bounce techniques (increasing page speed, providing clean design, etc.), This means constructing landing pages that are designed just for your prospect’s experience, which can be a wide-ranging concept. a personalized experience can massively drive engagement.

Account Based Marketing 218

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 218

Customer Experience Matrix

SEPTEMBER 7, 2016

Major SaaS vendors, most notably Salesforce.com , made their systems into platforms that provided a foundation for other systems. This freed developers to create specialized features without building a complete infrastructure.

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Customer Experience Matrix

APRIL 26, 2011

Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. Canterris and mKubed also host Web forms and landing pages but NurtureHQ apparently does not.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Mobile first, not design first.

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

Customer Experience Matrix

JANUARY 8, 2009

From a database design standpoint, having one company record that is linked to multiple individuals avoids redundant data and, therefore, potential inconsistencies between company data for different people. Some of the demand generation systems do indeed have a separate company table: it is one of the marks of a sophisticated design.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

Biznology

JUNE 6, 2018

According to Salesforce.com , 92% of customer interactions happen on the phone. Unfortunately, most email campaign platforms (MailChimp, Constant Contact) are really not designed for this purpose. Mail campaign software really isn’t designed to store tracked call, SMS or chat transcripts or recordings. Call tracking hub.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Customer Experience Matrix

JANUARY 22, 2014

nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014. Salesformics is designed primarily to give sales people a pleasant-to-use CRM system, while offering marketing automation and dashboards to everyone in the organization.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

DealSignal

AUGUST 27, 2020

28, 2019) – DealSignal, the leading on-demand B2B marketing data provider, today announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and GDPR-compliant data. SAN FRANCISCO (Aug.

CRM 52

CRM Ideal Customer Profiles Account Based Marketing Salesforce.com 52

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. Unlike many demand generation products, Marketing Studio supports circular and merging flows, which can simplify design of complicated programs. People enter a campaign by being added to a group.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

DECEMBER 10, 2013

As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. Users can also design their own custom reports. This access meets the minimum requirement for a CDP.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

The Point

OCTOBER 20, 2011

There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) However, placed as it is, it seems arbitrary, somewhat redundant, and detracts from an otherwise cohesive design. This is content marketing, pure and simple. What I like: 1.

Email Campaigns 100

Email Campaigns Salesforce.com Campaigns Demand Generation 100

Customer Experience Matrix

JULY 21, 2009

Summary: Jesubi is designed to make sales prospecting as efficient as possible. The flash show when you enter the company’s Web site could easily be mistaken for a demand generation product – it lists campaign workflow, list segmentation, email templates, Salesforce.com integration and dynamic reporting.

Efficiency 120

Efficiency Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

APRIL 5, 2011

Most of the time setting up any system is spent on analysis, not the mechanics of the campaign design. The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. So savings of that magnitude would be significant. It will add new Infogates as required by customers.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

JULY 20, 2009

Yet some other features are fairly advanced: Active Conversion can identify anonymous Web site visitors through reverse IP lookup, find contact names for those companies in JigSaw , and either send the data to Salesforce.com or let sales people access it withing Active Conversion itself.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products. There are some subtle differences.

Marketo 120

Marketo Marketing Automation Services Work Management Eloqua 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. These components seem well designed, tightly integrated and, at least for the graders, innovative.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

OCTOBER 11, 2011

Other small business specialists have designed sales and support models that are not as staff-intensive as traditional approaches. With its $750 price, no shopping cart, and a reliance Salesforce.com for CRM, Spark appeals to a different market of slightly larger companies.

Small Business Marketing 120

Small Business Marketing Marketo Marketing Automation Services Work Management 120

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. responsive design"). But it would be wrong to see these as expanding the industry to a new set of users.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Biznology

SEPTEMBER 16, 2013

Full disclosure again: I helped design the text analytics technology that Converseon spun off as a separate company.] Social Media Marketing Converseon DataSift Gnip Radian6 Salesforce.com social listening social media social media listening Tumblr twitter' It’s been changing ever since.

Social Media 80

Social Media Marketing Management Media Salesforce.com 80

Customer Experience Matrix

APRIL 2, 2015

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - at different intervals or sequences.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The Point

NOVEMBER 16, 2011

For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. Navicure uses Marketo and Salesforce.com to track marketing ROI.). Simply put, too many companies design their social media programs with other objectives in mind and then expect leads to just happen.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Customer Experience Matrix

AUGUST 12, 2010

The key term here is “instant-on”, which Genius defines to mean “instantly integrated website tracking, email marketing and social media campaign tracking” along with fully automated integration with Salesforce.com, including custom objects. Since Genius has highlighted the issue, let's dive into its Web tracking.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

B2B Marketing Analytics

AUGUST 2, 2020

The approach to designating an opportunity as marketing sourced vs marketing influenced is purely data-driven. Designate and combine all sales and marketing engagements data along with their respective dates and account level information.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91