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How BODs Can Architect Better Strategic Customer-Centric Designs | What’s Your Edge

Vision Edge Marketing

Sales-centric strategies concentrate on closing deals. Anyone who has ever worked in a Sales-centric company can appreciate the internal chaos this approach can create. 4 BOD Roles in Architecting and Designing Customer-Centricity What does this mean for a board of directors? They are all about making the number.

Design 223
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5 Essential Sales Enablement Best Practices to Speed Up Sales Cycles

Act-On

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. From this challenge, sales enablement was born. As a result, B2B companies are investing heavily in sales enablement tools.

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How UX Design Principles Drive Sales Cloud Innovation

Salesforce Marketing Cloud

Designing and building world-class enterprise products is a delicate balance of art and business. Every day, UX designers at Salesforce do the work of closing the gap between what our customers need and what our current product can do. Product UX design principles can help you and your team, too. Enter Sales Cloud Everywhere.

Design 59
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Points of Sale: 5 Exhibit Design Trends at NRF

The Freeman Company

National Retail Federation's annual event, Retail's Big Show, can inspire brands to design more effective and enticing exhibits.

Design 98
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Sales Effectiveness: The B2B Sales Leader's Guide

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention

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New to Accessible App Design? Start Here

Salesforce Marketing Cloud

You know accessibility is important to app design, and that what’s essential for some is useful for all. Still, how and where you start with accessible design can be daunting. What is accessible design? Prioritize keyboard accessibility in your app design. Co-design apps with users who experience exclusion.

Design 98
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Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

According to a number of recent surveys, we are seeing an enormous shift in sales turning to remote selling. With B2B companies scrambling to implement full-scale e-commerce, digital capabilities, and reinvent marketing and sales. . Their sales reps are out on an island all by themselves and we can’t get what we need online easily.

Design 226
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The 7-Step Guide to Sales Acceleration for B2B Marketers

Are bottlenecks and inefficiencies in your B2B sales and marketing processes stalling revenue? Give your sales acceleration formula a makeover with our 7 wildly effective strategies that drive revenue.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

B2B sales are way more emotional than B2C because people’s careers are on the line. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. This session is designed specifically for B2B marketers & sales reps who are ready to take their ABM initiative to the next level.