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How True Classic uses post-purchase experiences to increase revenue

Martech

Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. The company discovered this when they began sending messages to customers post-purchase with accurate shipping and delivery details. True Classic post-purchase notification. Image: True Classic.

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Website Design Trends for 2021

Webbiquity

Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery. Guest post by Matthew Reeves. Trend #1: Extreme Minimalism And Maximalism.

Design 295
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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 269
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EU raises antitrust concerns about Adobe’s purchase of Figma

Martech

Adobe’s $20 billion bid for cloud-based product design platform Figma is being hit with an antitrust complaint by E.U. Figma is the “clear market leader” in interactive product design tools, the report found , and Adobe is “one of its largest” rivals. regulators. Get MarTech! In your inbox.

Purchase 106
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Prioritizing Customer Experience Within Your Web Design

Biznology

If someone can visit your website, find what they need, make a purchase and enjoy a lasting relationship with a reliable brand, they’ll likely report a positive customer experience. Read on for six ways you can prioritize customer experience within your web design. What are their expectations regarding website design?

Design 195
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Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

In essence, they must embrace Buyer Interaction Design?. What is Buyer Interaction Design?? Buyer Interaction Design? BxD) is the design of interactions between buyers and an organization’s marketing and sales communications. The purpose of Buyer Interaction Design ? Buyer Interaction Design?

Design 226
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How To Create Emails That Sell With Conversion-Centered Design (CCD)

Litmus

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design?

Design 97