Industrial Marketing Today

MARCH 23, 2012

We didn’t want to spend too much money so we hired an offshore programmer from a freelance site to design our company’s website. We are not very happy with the look of our site and we want a good designer to make our site look really “cool”. Your industrial website must be a true reflection of your company, its products and services.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

FEBRUARY 12, 2012

They are not quite sure what if anything they can create beyond case studies, product data sheets and application notes. Those are great but your customers are going to demand more than that if you sell to OEMs, system integrators and design engineers. Use empirical results to evaluate performance against design parameters.

Lead Nurturing 60

Lead Nurturing Sales Management Top of Funnel Sales Qualified Leads 60

Industrial Marketing Today

JULY 2, 2012

By far the strongest reason, at least in my opinion is that they help get manufacturers’ or distributors’ parts “designed in.” Design wins lead to prototype and production orders. That’s why I like to call them “sales enablers.”. Cutting down on specification errors in BOMs.

Lead Ranking 60

Lead Ranking Top of Funnel Sales Qualified Leads Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JANUARY 21, 2011

It is a balancing act to create content that solves real problems for your readers (prospects and customers) without hawking your products and services. Pushing out blatant product-centric sales messages are sure to turn off your audience. There are several options and content formats if someone needs assistance with a design problem.

Content 60

Content Sample Sales Qualified Leads Sales Cycle 60

Industrial Marketing Today

FEBRUARY 21, 2011

Design engineers in particular are handling more projects and are under tremendous pressure to bring their designs and prototypes into production faster. Long on details, short on fluff – The first thing an engineer wants to know about your product is, “Does it meet my design specifications?” See below).

Relevance 60

Relevance Sales Qualified Leads Sales Leads Leads 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

APRIL 15, 2011

For a while now, manufacturers have been using online searchable product catalogs to generate new leads and sales. Downloadable CAD files have played a major role in components and parts being designed in – a key and necessary step in the industrial buying process. That was back in 2005. Quite a mouthful!

Lead Ranking 60

Lead Ranking Work Management Lead Scoring Marketing Management 60

Industrial Marketing Today

SEPTEMBER 21, 2011

Just like the proverbial chicken or the egg conundrum, the recurring question in redesigning websites is – what comes first, site content or site design? I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. Site content for specific needs.

Marketing Websites 60

Marketing Websites Wiki Content Buying Cycle 60

Industrial Marketing Today

DECEMBER 7, 2011

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. This allows them to address cost issues, along with design and quality issues, and to get quality products to market faster at a lower cost.

B2B Marketing 60

B2B Marketing Trade Show Allocation B2B 60

Industrial Marketing Today

AUGUST 20, 2010

Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work. Create a more robust search application where engineers can select several design or performance parameters to find the exact part number. Engineers are creatures of habit.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MARCH 8, 2011

Paul reports on the phenomenal success of element14 , an online community for electronic design engineers. Element14 is a global information portal specifically built for electronic design engineers. Element14 is a global information portal specifically built for electronic design engineers. distribution arm.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

Industrial Marketing Today

JULY 18, 2011

Those are some of the findings from ThomasNet’s Industry Market Barometer™ (IMB) which is a semi-annual survey of buyers and sellers of industrial products and services. Or download our free web design guide if you are in the process of redesigning your industrial website. I have written about some of these website issues in the past.

Marketing Websites 60

Marketing Websites Buyer Personas Customer Surveys Advertising Mediums 60

Industrial Marketing Today

JULY 25, 2011

That’s why I say more power to the manufacturer if it can successfully use a B2C marketing tactic to help its customers select the right industrial product(s) quickly and easily. There are serious design and performance considerations that are influenced by the choice of paint colors. And that’s the focus of this blog post.

Tactics 60

Tactics Online Marketing B2B Thought Leadership Merchandising 60

Industrial Marketing Today

JULY 20, 2010

The students had four weeks to design proposals. Then, problem-finding — anticipating all potential pitfalls so their designs are more likely to work. Finally, they presented designs to teachers, parents, and Jim West, inventor of the electric microphone. How does sound travel through materials?

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JANUARY 25, 2012

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Buyers can easily find information about your products and that of your competition from their online research. Online product configurators.

Top of Funnel 60

Top of Funnel Buying Cycle Lead Ranking Digital Marketing Funnels 60

Industrial Marketing Today

JUNE 15, 2010

I make my living providing marketing services including designing and marketing industrial websites. Our expertise was used in designing the database schema, backend programming, creating the user interface, testing and integrating the application into the current site. Get the free “Step-by-Step Guide to Website (re)Design” now.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MARCH 3, 2012

It is difficult for these companies to shift their mindset to think like “publishers” when their entire library of content is strictly product-focused. Pull key points out of Product Selection Guides and make them into short blog posts. Write about unusual, unique or off-the-menu applications of your products.

Trade Show 60

Trade Show B2B Thought Leadership FAQ Thought Leadership 60

Industrial Marketing Today

NOVEMBER 14, 2010

Setting aside emotions, the key takeaway is and I’m quoting Pragmatic Marketing here, “Ideally, you should use architecture to free yourself from the technical and refocus on how the product solves problems for buyers. Or as Adele would say, “Got a great product? Now that’s a[n] architecture I can believe! Get over it.&#

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

SEPTEMBER 3, 2010

She defines it as “Contagious content must educate them [prospects and customers] about what they need to know, apply your company’s unique expertise in addition to your product and prove you walk your talk through the sharing of evidence. Are your company, products and services visible in various online channels used across the stages?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 16, 2012

Design Engineers are the primary target of your content marketing. They are the specifiers of your product. The fact is you are not going to get anywhere close to an RFQ unless your component or part is “designed in” by these specifiers. Scenario #2: You manufacture industrial components and parts used by OEMs.

Lead Ranking 60

Lead Ranking Lead Scoring Marketing Management Paid Search Agency 60

Industrial Marketing Today

APRIL 14, 2012

I owe a big debt of gratitude to the late, great Steve Jobs and his innovative products. I learned my business in the early years by doing production work for other ad agencies and printers around town. In 1998, I landed our first paying gig designing a Website for a process heater manufacturer.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

NOVEMBER 5, 2010

It is very refreshing then to find an engineering company like Texas Instruments (TI) successfully use content and social marketing to reach and engage with over 10,000 design engineers and customers. Objectives: Show design engineers that TI “gets” them. B2B marketing tactics to use right now. Build brand loyalty.

Peer-to-peer 60

Peer-to-peer Social Marketing Paid Search Agency Content 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. If you don’t think of Inbound Marketing Automation this way, and then design your whole approach as a Process, your results will be less than hoped for.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

NOVEMBER 3, 2011

Weave in a link to a specific product or product line within the text of the answer to drive traffic back to specific product page(s). Blog about your online cross-reference guides that help design engineers and industrial specifiers find the closest substitute for “End of Life” components from your current product line.

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Study 60

Industrial Marketing Today

AUGUST 26, 2011

For example, a Process Design Engineer is already aware that s/he needs an eletromatic ball valve that will provide overpressure protection. The valve must meet his/her specific design parameters of Inlet Size of 2?, These buyers are not looking to engage, they want complete product specifications. an Outlet Size of 3?,

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 3, 2010

Are you pre-selling a product or service? Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. Let form follow function: Your blog’s design should never overwhelm or distract from the content. It is all about them and not you.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

APRIL 2, 2012

For top of the funnel content, infographics are very effective because of their focus on educating the reader rather than being product-centric. Videos that are non-product oriented. Does your design communicate the information clearly? Infographics fit the bill the perfectly for this purpose. Infographics. Infotaining” stuff.

Top of Funnel 60

Top of Funnel Ideal Customer Profiles Content Marketing Planning 60

Industrial Marketing Today

APRIL 22, 2010

Because it is the mega-distributors that dictate terms and reduce the value of the manufacture’s innovations into commodity products. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. Privacy Policy | Site designed by AMAInteractive a div.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JULY 1, 2011

Make it easier to weave in your product(s) within the text without making it too salesy. Demonstrate how others (their peers/your customers) are using your industrial product. Guide in selecting the right component/parts/products based on design parameters and requirements.

Peer-to-peer 60

Peer-to-peer Planning Marketing Analytics Tools Blast Campaigns 60

Industrial Marketing Today

MARCH 17, 2011

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. However, at the end of the day, every manufacturer or distributor of industrial products wants to sell more widgets and not just publish more content.

Top of Funnel 60

Top of Funnel FAQ Case Studies Content 60

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. per week in 2006. Resources

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 18, 2010

Leave a Comment Previous post: 7 Strategies for Using Content to Market Industrial Products Next post: How to Use a B2B Blog to Win Customers and Influence Prospects FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now. Resources

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

AUGUST 24, 2009

Don’t be afraid to tear apart your initial outline if you think it will improve the product. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. Get the free “Step-by-Step Guide to Website (re)Design” now. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60