Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

Storytelling 79

Storytelling Examples PR Trigger Marketing 79

BOP Design

APRIL 13, 2020

Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. They present social proof that gives potential customers buying confidence. Brand Storytelling with Animation. Read more: Easy tips to incorporate into your B2B web design.

Design 127

Design B2B Case Study Case Studies 127

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

BOP Design

JUNE 22, 2023

A guide to crafting a B2B web design that provides a great customer experience and improves conversions. The success of a B2B website design depends on its ability to convert visitors into new clients. The Bop Design team put together this comprehensive guide to help you build an effective new website.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Biznology

OCTOBER 13, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. He is chief storyteller at Thorn Media , a communications consultancy. Rod is a former communications executive at PepsiCo, Kodak, and IBM.

Ideal Customer Profiles 197

Ideal Customer Profiles Consulting Profiling Storytelling 197

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Jane Porter passes along five valuable tips from master storyteller Kevin Allison. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Kaon

DECEMBER 15, 2015

Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience. it is critical to deliver compelling presentations that tell your product story right the first time. Uniform messaging and branding across the organisation.

Interactive Marketing 100

Interactive Marketing Mobile Marketing Sales Cycle Storytelling 100

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Webbiquity

AUGUST 9, 2022

There’s nothing as off-putting to a potential client, investor, partner or collaborator as a plain or thoughtlessly designed pitch deck. The effort you put into the appearance of presentation shows the effort you are willing to put into creating a great experience for your prospect. Personalize your pitch. Ask for the business.

B2B Marketing 265

B2B Marketing Tips B2B B2B Sales 265

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 103

Storytelling Business Work Management Paid Search Agency 103

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. Storytelling that stands out.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Heinz Marketing

SEPTEMBER 26, 2023

Understanding the Cold Open A cold open is an attention-grabbing opening statement or hook designed to intrigue, captivate, and pique your audience’s interest. ” This curiosity gap can be created by teasing a surprising statistic, sharing a thought-provoking quote, or presenting a surprising anecdote.

B2B 124

B2B Storytelling Impressions B2B Sales 124

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Given that micro-moments often occur on mobile devices, responsive design, fast-loading pages and user-friendly interfaces are essential. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

DECEMBER 29, 2020

When organizations design their digital future for efficiency, rather than human connection, a debt accrues, and this debt can manifest in biased results, lack of inclusivity, and feelings of social isolation.”. Bring in the C-suite team early to share insights before designing channel strategies. Brand Storytelling.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

MARCH 10, 2020

Explainer videos follow a fairly straightforward structure: start by focusing on the viewers’ pain-point, then provide a step-by-step solution to their problem (and communicate your brand’s value proposition) using storytelling. Storytelling is a big one.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Watch my talk on “The Future Of Storytelling” below.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

ActiveDEMAND

JUNE 14, 2017

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing. Stories put our brains to work.

Storytelling 46

Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46

Bluetext

OCTOBER 24, 2023

A poor UX design can leave users feeling bored or even frustrated with the website and associated brand. In order to avoid these UX pitfalls and have the highest chance at digital success, Bluetext has curated a list of our favorite and most functional UX design practices.

Design 37

Design Marketing Websites Lock-In Paid Search Agency 37

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. Use smart content to present personalized case reports to visitors based on their needs. Turn Case Studies into Ebooks.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. . The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Seismic

APRIL 29, 2021

As sellers prepare to win new business in a digital-first world, they need solutions designed for modern buying experiences. Seismic’s sales enablement platform sellers to tailor content and presentations to specific audiences while ensuring they always have the latest and greatest content available.

Design 52

Design Buying Cycle Marketing Management Digital Transformation 52

Content Standard

APRIL 23, 2024

Crafts messaging that resonates: Understand what motivates your customers to design experiences that meet their needs and aspirations, not just to facilitate transactions. Shapes the narrative around the value of marketing: Be an articulate storyteller.

CMO 57

CMO Enterprise Management Planning Work Management 57

Zoominfo

SEPTEMBER 16, 2020

Making Design A Priority. Your design should be visually appealing, but more than anything it should be customer-centric and intuitive for even the least tech-savvy of us. Once you’ve established your brand’s tone, design, personality, etc, you should make sure that the entire company is on the same page. Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Kaon

OCTOBER 13, 2020

Presenting 3D product tours also allows businesses to present new angles on existing products. Using the Siemens 3D, interactive, solution storytelling application, created by Kaon Interactive, on MultiTaction’s iWall in one of Siemens’ boardrooms. New Angles on Familiar Products.

Product 162

Product Marketing & Strategy Interactive Marketing Lead Ranking 162

Kaon

MARCH 13, 2018

If visitors get involved and actively participate in the experience, it is much more memorable versus passively watching a PowerPoint presentation. Interactive technology is a fundamental element of a branded environment and is a top consideration when designing these spaces. About MultiTaction.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Bluetext

APRIL 29, 2021

What if I told you that your market standing could be improved significantly through brand storytelling. Why Is Brand Storytelling Important For Me? First of all, storytelling that is consistent with your brand allows your audience to peek behind the curtain to see more than just what you do and sell. Contact Us!

Storytelling 26

Storytelling Paid Search Agency Brand Identity Branding 26

Biznology

MARCH 4, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. Great, tight writing and storytelling in a relatively small book. Q: Who are your heroes? Q: Who is your favorite artist?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Contently

NOVEMBER 19, 2020

” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts. “Simulive” presentations—in which people pre-record their talk and then take Q&A live afterwards—have a lot of benefits.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. We work with all of the teams – content, sales, design – to release new projects and products into the world.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Hubspot

JUNE 3, 2015

While we all know that SlideShare is a highly visual platform, the most important aspect of any SlideShare presentation isn't actually the design -- it's the story. But crafting a compelling story for your presentation takes time. But crafting a compelling story for your presentation takes time. All the time.

Template 28

Template Design Storytelling High Quality Lead 28

Contently

MARCH 18, 2020

We cover all things content marketing, which is broad by design. Possible topics include content strategy, SEO, storytelling, video, social media, marketing ROI, and more. Novelty: The Storytelling Element Your Brain Craves. How Storytelling Helped Richard Branson Become a Billionaire. Reported features. What do we pay?

Storytelling 172

Storytelling Content FAQ Ideal Customer Profiles 172

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Use a Persuasive Email Style You don’t build trust in your professionalism merely by showing that you know what you’re talking about, but also through presentational details.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

JULY 6, 2020

If you have a good website, it will be designed to capture leads and convert visitors into followers and potential customers. Storytelling. Slides and presentations. If this is the case for your business, you’re missing out on a huge opportunity. The same should be true of your social media pages. Industry news and research.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363