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How BODs Can Architect Better Strategic Customer-Centric Designs | What’s Your Edge

Vision Edge Marketing

4 BOD Roles in Architecting and Designing Customer-Centricity What does this mean for a board of directors? Like an architect designing a building, the leadership team should outline a comprehensive plan that will integrate customer-centricity into every facet of the organization’s structure and operations.

Design 223
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Planning a Successful B2B Sales Client Meeting: 6 Fundamental Tips

Webbiquity

With that in mind, what’s the best way to plan a successful B2B client sales meeting? Plan Well Ahead of Time. Plan for time to answer questions and create an environment that feels personal. Plan Your Next Successful B2B Sales Meeting. Or they may embrace “flavor of the month” sales tactics.

B2B Sales 309
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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 268
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Top 6 Mistakes in Web Design Planning

SmartBug Media

If you want to design a great website that’s successful and is a key asset to your sales and marketing teams, you need to have a solid plan in place. When it comes to planning a new web design, these are the top six mistakes you should avoid. Designing Without a Goal in Mind. Neglecting to Record Benchmarks.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

Sewell detail a pragmatic approach to ABM planning, execution, and orchestration. This session is designed specifically for B2B marketers & sales reps who are ready to take their ABM initiative to the next level. Decide what technologies (if any) you’ll need to successfully execute ABM.

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How to Create a COVID-era Event Marketing Plan

Webbiquity

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 331
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Why Buyer Interaction Design Matters During The Coronavirus Pandemic

Tony Zambito

The pandemic is now accelerating digital commerce plans B2B has put into place. What may have been a 5-year plan now has shifted to a 1-year plan. In essence, they must embrace Buyer Interaction Design?. What is Buyer Interaction Design?? Buyer Interaction Design? The purpose of Buyer Interaction Design ?

Design 226
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How Product Managers Can Define a Product Vision to Guide Their Team

Speaker: Christian Bonilla, VP of Product Management at UserTesting

Defining the product vision is a high-stakes exercise, which makes it all the more important to avoid some common pitfalls product managers encounter: confusing the company’s vision with their product vision, defining a vision that’s too abstract to be useful in strategic planning, or combining the “what” and the “how” in the product vision.