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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

Each subscriber accesses the same data set as our SalesOS customers, opening up new markets for smaller organizations. We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected.

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2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

Privacy & trust. April chimed in, talking about the SparkPost marketing team’s sprint process and how they work with other stakeholders in the organization. This reduces the reliance on just the click-through rate because not every email is designed to create a click-through. Accurate personalization. Newsletters.

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Ethical data management is a win for marketers

Martech

Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands. The game ultimately is about fostering the relationship between your brand and your customers that is built on trust,” Debar said.

Ethics 103
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10 Email Marketing Trend Predictions from the Experts

Litmus

Writers and designers will need to pivot to embracing these tools (to at least start their work)—and then enhance and adjust based on their human intuition. BIMI will become the de-facto indicator of visual trust in email. ” –Lee Munroe, Head of Design, OneSignal. Ensure your designs come across right. Register now!

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Data Privacy (Archive)

The Customer

Data Privacy (archive). 10 min Optimizing CX with Cloud-Based Digital Identity September 27, 2021 Your CIAM system facilitates your customers’ trust in your brand. 14 min Does Strong Data Privacy Make for Stronger Security? Rather than web scraping, it will be more transparent. 9 min It’s Data Privacy Day.

Privacy 52
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FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

Here’s what they are taking about: Privacy by Design : (a.k.a. “ Getting real about Privacy “). Privacy by Design is the FTC’s umbrella term for “systematically” building privacy protections into the development of new products and services and “everyday business practices”.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

Unfortunately, many organizations struggle to translate their hard-earned expertise into an engaging and productive website. In this post, we’ll cut through all the fluff and explore practical website design trends that can help you stand out from the pack. Many professional services websites aren’t as good as the firms they represent.