Industrial Marketing Today

MAY 6, 2011

It was reassuring then when the findings from Machine Builder Research and Buying Study 2011 done by Control Design mirrored what I’ve been hearing from my industrial clients. Yup, social media does work in the industrial sector, sometimes. The largest group was Control System Design/Engineering at 61%.

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Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

MARCH 23, 2012

We didn’t want to spend too much money so we hired an offshore programmer from a freelance site to design our company’s website. We are not very happy with the look of our site and we want a good designer to make our site look really “cool”. Designing an industrial Website for optimal B2B lead generation doesn’t happen by accident.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

DECEMBER 7, 2011

B2B companies are spending more of their marketing budgets on channels such as trade shows, Website design, management and optimization and e-mail marketing. Those are some of the findings from a MarketingSherpa survey of more than 1,700 B2B organizations that were classified as Large, Medium and Small. See chart for details.

B2B Marketing 60

B2B Marketing Trade Show Allocation B2B 60

Industrial Marketing Today

SEPTEMBER 21, 2011

Just like the proverbial chicken or the egg conundrum, the recurring question in redesigning websites is – what comes first, site content or site design? I think Jeffrey Zeldman ( @zeldman ), the renowned web designer and blogger, summed up the problem best when he said, “Content precedes design. Site content for specific needs.

Marketing Websites 60

Marketing Websites Wiki Content Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

NOVEMBER 14, 2010

This misalignment is destructive and disruptive to the entire organization. The design of products and systems entails a host of details that must be integrated. Before the design is even contemplated, you must know the target customer. Before the design is even contemplated, you must know the target customer.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” It’s a way for organizations to further their role as a resource to their audience.

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