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5 Essential Functions for Every B2B Website

Biznology

Photo credit: Wikipedia. “If Treat that data as an inquiry, and run it through your normal qualification and nurturing process. You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. But what kind of functionality does your B2B website really need?

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The Bamboo Project Blog

Buzz Marketing for Technology

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. This is the first time Ive done this and it added a depth and dimension to my workshop learning that I simply have not experienced before. A few things that have led me to this place.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

3 speaking/workshop inquiries. Download the Guide: Design Nurturing Programs to Drive Sales. Successful viral campaigns also have to be consistent with what you do, and while they may not be substantive to your product/service, per se, they should still give insight into what type of organization you are. Adam Needles.

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12 myths vs. reality on Search Engine Optimization (SEO)

Biznology

Photo credit: Wikipedia. Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. This process was quickly spammed to death. 42% click on the website in the #1 position on the search page.

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

MAYA Design, Inc. The Science of Collaboratories (SOC) project conducted a broad five-year review to take stock of the diverse ecosystem of projects that fit our definition of a collaboratory and to distill lessons learned in the process. Judith Olson. School of Information. University of Michigan. School of Information. Jason Yerkie.

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Workshop at Bentley - Upload a doc Read this doc on Scribd: Web 2.0 Workshop at Bentley. Pipes as part of your OPML to algorithmically pre-process a bunch of feeds. I am actually in the process of proposing a class like this at the local JC (I would like to teach it even). Extra extra credit would be the use of Yahoo!

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Personas in A/B Testing: A Customer Research Blueprint for High Quality Experimentation

Convert

The first edition of his book, “The Inmate Are Running the Asylum” came out in 1999, and in it, Cooper introduced the use of personas for designing digital products. The first buyer persona he created was called Kathy, which he used to illustrate a user-friendly interaction design of digital products.