Biznology

FEBRUARY 10, 2015

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again.

Wikipedia 80

Wikipedia Work Management Wiki Screencast 80

Tony Zambito

OCTOBER 27, 2010

Image via Wikipedia.     Putting pressure on B2B leaders to adopt a buyer experience design orientation of their marketing, sales, and support capabilities.    Meaning buyers can engage in the special interests of their choice and find the tightly connected peer-to-peer networks to tap into. 

Trends 100

Trends Peer-to-peer Buyer Personas Marketing Automation Services 100

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia.   In my previous brief, The Design of Buyer Experience , I noted the monumental shift occurring in our market-driven economy in terms of buyer behavior and buyer strategy and that this shift is ushering in a new era of Buyer Experience Economics for both buyers and sellers alike. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Biznology

MAY 29, 2013

Photo credit: Wikipedia. “If If you don’t have a website, you don’t have a business.” By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so. But what kind of functionality does your B2B website really need? Here are five must-haves for every B2B website. .

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Tony Zambito

JUNE 1, 2011

Image via Wikipedia.   In this third installment, we look at how Social Buyerology can be designed to listen to revealing insights about the social buyer. .    In this third installment, we look at how Social Buyerology can be designed to listen to revealing insights about the social buyer.

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Hubspot

MAY 2, 2019

When a real customer would spurn a shopping cart near each entrance, he directed one of his employees to peer pressure them to use one by focusing the customer’s attention to all the “people” pushing the carts around and telling them that “everyone else” was using one. Stealth Marketing Examples (And Why They’re Bad). Sony Ericsson.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   It really is an ongoing almost never ending process of staying on top of the challenges you have and knowing what’s out there."   It really is an ongoing almost never ending process of staying on top of the challenges you have and knowing what’s out there."   Not sure I get it. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100