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Better Process Mapping Reveals Opportunities to Optimize for Profitability

Vision Edge Marketing

3 Reasons to Engage in Process Mapping If you care about enhancing efficiency and productivity, reducing costs, minimizing errors and risk, and optimizing results, process management matters. By continuously refining and optimizing processes, organizations can drive efficiency, productivity, and customer satisfaction.

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How to Optimize Landing Pages to Enhance Customer Experience

Webbiquity

A landing page is a web page designed to drive one specific action (though a second action may be offered as an option). It’s optimized to convert visitors into leads or sales. The Importance of Landing Page Optimization. This is a subset of Conversion Rate Optimization or CRO. Six Landing Page Optimization Tips.

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Voice Search Optimization: How to Rank Higher in Voice Assistant Queries

Webbiquity

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Understanding the Rise of Voice Search The expanding use of voice search , particularly for local search, makes understanding and optimizing for it essential.

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Mobile Optimization by Channel: Key Tips for Reaching Your Customers

Trade Press Services

With over half of your audiences interacting with your content on mobile devices , mobile optimization is essential for providing a seamless and enjoyable user experience. Website: Prioritize a responsive design. A “responsive design” adapts to the screen size, resolution and format of the user’s device. SMS: Brevity is key.

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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

This is because the design process is getting smarter. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. How to make design and copy decisions with data. The tools optimizers use to increase conversion rates.

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Seven Key Considerations for Great Website Design [Infographic]

Webbiquity

Great web design requires combining traditional marketing wisdom with the latest technology and design trends. The infographic below from LA Website Design does a nice job of showing how these considerations fit together in effective modern website design. Timeless Website Design Considerations.

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How to Combine UX Design with SEO to Create a Better User Experience

Webbiquity

As an experienced digital marketing professional, you know search engine optimization (SEO) should be an integral part of your website development process, rather than an afterthought. UX Design + SEO = Successful Application Development Projects. How Can UX Design & SEO Work Together? Keyword Density. Website Architecture.

Design 273
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)