Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions. Be bold with your typography and graphic design elements. The question now is how.

Design 231

Design Trends Paid Search Agency Lead Scoring 231

Stevens & Tate

MARCH 21, 2024

A well-crafted logo isn’t just a passing marketing trend. As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. Bold Typography: Modern logo designs are increasingly adopting bold typography to make a powerful statement.

Design 86

Design Trends Loyalty Impressions 86

Biznology

APRIL 11, 2022

Marketers and web developers face a significant challenge in meeting customers’ high user experience and website usability expectations. If the goal is to prioritize customer experience within your web design, you must address how you want a person to feel when they interact with your website and how to make your site easy to use.

Design 195

Design Budget Programs Work Management Fulfillment 195

SmartBrief - Marketing

MARCH 4, 2024

In part two of the series, we address strategies and tactics to grow your email newsletter subscriber base and how to design an email newsletter template that both engages recipients and facilitates communication of important company news and information. While design is important from a branding perspective, content is still king.

Newsletter 91

Newsletter Template Email Marketing Design 91

Webbiquity

JANUARY 11, 2022

Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 268

Design Paid Search Agency Companies B2B 268

Webbiquity

NOVEMBER 23, 2021

The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals. UX Design + SEO = Successful Application Development Projects.

Design 273

Design SEO Keywords Marketing Analytics Tools 273

Salesforce Marketing Cloud

JANUARY 3, 2024

If you’ve navigated a digital experience easily, there’s a good chance that the designer and developer who built it had a strong working relationship. Maybe they spent most of their time patching up the backend and slapping duct tape on design problems. I remember I thought I was a good designer,” said Loftis.

Design 105

Design Validation Lock-In Class 105

Benchmark Email

APRIL 4, 2024

The post The Email Marketing Design Guide appeared first on Benchmark Email.

Email Marketing 52

Email Marketing Design Advertising Benchmark Marketing 52

Tony Zambito

OCTOBER 22, 2020

With B2B companies scrambling to implement full-scale e-commerce, digital capabilities, and reinvent marketing and sales. . In essence, they must embrace Buyer Interaction Design?. What is Buyer Interaction Design?? Buyer Interaction Design? The purpose of Buyer Interaction Design ? Buyer Interaction Design?

Design 226

Design Buyer Personas B2B Sales Interactive Marketing 226

Content Marketing Institute

APRIL 13, 2021

The appetite for visual content seems insatiable – and graphic designers aren’t always available to help. This intro to the design principles of white space, typography, and color will help you make the most of your DIY designs.

Design 143

Design Tips Social Media Social Marketing 143

Litmus

MARCH 6, 2024

While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. Design isn’t just about making things look pretty. And beautiful designs alone don’t automatically equate to high performance. What is conversion-centered design?

Design 98

Design Conversion Urgency Marketing Cross-Selling 98

Litmus

JANUARY 12, 2023

What email design trends and best practices do we see on the horizon this year? Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? ” One way is by leaning into email design trends. Minimalism.

Marketing AI 100

Marketing AI Design Trends Email Marketing 100

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

Email Marketing 90

Email Marketing Design Trends Work Management 90

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. Let’s have a look at the trends shaping the future of B2B web design in 2024. In fact, it is now becoming a permanent fixture in B2B website design , rather than a trend. This trend has stuck.

Design 93

Design Trends Marketing Websites B2B 93

Martech

MAY 5, 2023

Marketing just can’t catch a break. Marketing is never dull. This article is about marketing’s future, which AI may or may not play a role in. Marketing leaders must think about how to future-proof their teams and keep up with whatever comes their way. Seriously, marketing teams need to take a breath.

Design 102

Design Advertising Agencies Paid Search Agency Budget Programs 102

BOP Design

OCTOBER 26, 2023

At Bop Design, we understand that a website isn’t just a digital business card, it’s a potent sales tool that can engage prospects, nurture relationships, and facilitate multiple interactions throughout the buying journey. A staggering 75% of users admit to judging a company’s credibility based on its website design.

Design 106

Design Marketing Websites B2B Ethics 106

SmartBug Media

JULY 7, 2023

As a seasoned creative director with a decade of experience crafting exceptional brands, I'm here to share my insights on brand marketing best practices for e-commerce. In this blog post, I will share eight points on how a stellar design team can take your e-commerce game to new heights. Personalize the customer journey.

Design 98

Design Practices Brand Identity Branding 98

BOP Design

OCTOBER 18, 2022

At Bop Design, our team lives and breathes B2B website design and development on a daily basis. But we live in reality and we know that not everyone is as well-versed in B2B web design. As such, we’ve pulled the internet and have responded to the most commonly asked questions about web design for B2B.

Design 106

Design Marketing Websites B2B Advertising Agencies 106

BOP Design

SEPTEMBER 27, 2023

Many B2B firms view search engine optimization (SEO) and website design are two separate, but equally important, entities. Website Design and Development Tips for SEO First, let’s look at what your B2B website design and development team can do to set the stage for easy search engine crawlability and indexing.

Design 62

Design SEO Tips B2B 62

BOP Design

AUGUST 21, 2023

Forms are a critical part of any B2B website design. If you’re using a CRM like Zoho or a marketing automation tool like HubSpot, you’ll eventually decide how to add those forms to your B2B website. Making this decision can be difficult, especially for less technical marketing directors. But Bop Design is here to help!

Design 90

Design Marketing Websites B2B Tips 90

Spiralytics

DECEMBER 13, 2020

In this post, we'll discuss a few reasons why graphic design is so important in the context of implementing your digital marketing strategy. The post Importance of Graphic Design in Digital Marketing Strategy appeared first on Spiralytics Inc.

Design 143

Design Marketing & Strategy Marketing Strategy Marketing 143

Benchmark Email

FEBRUARY 15, 2024

As a marketing manager, creating visually appealing content is crucial for engaging your audience and effectively communicating your brand’s message. However, not all marketing professionals have a background in graphic design. This is where Canva, an intuitive and user-friendly graphic design tool, becomes invaluable.

Design 52

Design Advertising Benchmark Marketing Email Marketing 52

Salesforce Marketing Cloud

DECEMBER 6, 2023

There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.

Design 72

Design Trends Guidelines Class 72

BOP Design

JANUARY 26, 2023

Often, marketers come to our B2B web design agency to update or refresh their websites. But what objectively makes a B2B website design look dated? In this post, we take a close look at 5 things that make any website design look outdated. While nostalgia is having a resurgence in design, it doesn’t apply to icons.

Design 118

Design B2B Paid Search Agency Copyright 118

Launch Marketing

NOVEMBER 2, 2022

Email marketing is a powerful channel for B2B marketers to distribute content, reach audiences and encourage action. As email marketing has evolved, including new technologies and platforms, the way B2B emails are designed has also evolved. Why B2B Email Design is Important to Your Brand. Download it now!

Email Marketing 108

Email Marketing Design B2B Marketing Practices 108

BOP Design

FEBRUARY 8, 2022

Designs play an integral role in building connections — whether it’s for business or with other individuals. When you’re going digital, you want a human-centric design that can help you grow and make an impact on your market. Work with Bop Design today and see for yourself why our clients love working with us.

Paid Search Agency 102

Paid Search Agency Design Word of Mouth Advertising Agencies 102

Schubert B2B

MAY 22, 2023

Content marketing is, by far, the most effective marketing technique. This is how web design impacts content marketing. Good web design will allow the […] Loading a website up with a wealth of useful content can do wonders for boosting sales. However, adding content isn’t enough.

Design 62

Design Content Marketing Content Marketing 62

BOP Design

OCTOBER 20, 2022

Simply put, a website design system is a strategic approach to having your most important online marketing tool look professional, branded and cohesive. Think of a traditional brand guide but specifically geared towards your website design and user experience. What Should Be Included in a Website Design System?

CMS Development 115

CMS Development Design Marketing Websites Industry CMS 115

SmartBug Media

JUNE 26, 2023

But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. How Does Design Impact Email Success? A well-designed email does more than look good; it has the power to drive customers and prospects to feel a certain way, engage with your brand, and take a desired action.

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

Benchmark Email

APRIL 16, 2024

Even though the digital marketing industry is constantly changing, email marketing remains a cornerstone of marketing strategies for businesses across industries. However, with inboxes flooded with messages competing for attention, standing out has become more challenging than ever. appeared first on Benchmark Email.

Marketing & Strategy 52

Marketing & Strategy 52

Spiralytics

FEBRUARY 1, 2023

Some organizations make the mistake of only focusing on user interface (UI) design and ignoring ease of use, so they find it difficult to increase app use and engagement. Knowing the ins and outs of user experience , our web design team has created a list of dos and don’ts of mobile UX design. This is what we call bad UX design.

Design 115

Design Practices Mobile Marketing Best Practices 115

B2B Digital Marketer

OCTOBER 26, 2023

Unveiling the key strategies to captivate users and drive success in B2B software Introduction In this episode of B2B Digital Marketer, we delve into the power of user-centered design and its impact on organizational growth. Making experience design an organizational focus, not just a departmental one.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

Stevens & Tate

APRIL 4, 2023

If your website is the foundation for all of your online marketing efforts, then consider implementing a growth driven design. It is true that when properly implemented, traditional website designs can still be very effective. However, growth driven designs have their own set of unique advantages worth taking a look at.

Design 105

Design Marketing & Strategy Paid Search Agency Marketing Websites 105