Customer Experience Matrix

JULY 1, 2023

Most research I’ve seen agrees with this Hubspot report that marketers’ top application for generative AI has been content creation (48%), followed closely by data analysis (45%) and learning how to things (45%). This leaves one final straw for them to lean on: the data used to train their AIs. That’s what ChatGPT told me when I asked.)

Best Practices 177

Best Practices Work Management Differentiation Marketing Management 177

Customer Experience Matrix

JUNE 13, 2016

Let’s take a closer look at how all this works: ZenIQ starts by importing accounts and contacts from a company’s marketing automation and CRM systems, including static attributes and behaviors. This is the sort of work you’d previously have needed a pretty smart sales rep to handle properly.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

FEBRUARY 9, 2012

Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. That’s not a software problem.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 2, 2011

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. allowing other companies to offer functions and services to HubSpot customers.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Work Management Hubspot 120

Customer Experience Matrix

DECEMBER 12, 2010

But many buyers will be following the herd without understanding why, and as a result will not invest in the training, program development and process change necessary for success. Training and support will be critical success factors. Selling to enterprises is also very different from selling to SMBs.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120