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7 Conventional Landing Page Design Tactics You Should Still Test

Hubspot

Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. If you’re using a template anding page designer , making these “big changes” can take less than a minute, so there’s no excuse to play it safe. Landing Page Design "Best Practices" You Should Still Test For Yourself. 1) Minimalistic Design.

Confessions of a HubSpot Editor: 11 Editing Tips From the Trenches

Hubspot

When I first started editing pieces for HubSpot's Marketing blog, I was really, really scared. I had spent the previous months as a full-time writer, soaking up as much feedback as I could to write the best pieces possible. And you better do that while growing your audience, training new writers to meet The Quality Bar, and getting buy-in for your content across your organization.

How to Build a Website Style Guide: Lessons from Working on HubSpot.com

Hubspot

I’d been working on the HubSpot website for several months when the déjà vu struck. As always, we’d started the project with the noble goals of better branding, an improved user experience, and sleeker designs. Basically, a website style guide is a resource that defines all elements that go into the website: code snippets, design assets, guidelines for copywriting, etc.

It’s the Little Things: How HubSpot Writes Microcopy

Hubspot

Every time I read microcopy that shows personality, it reminds me there are real humans behind a website''s or product''s design. So t o answer these questions and more, I sat down with Beth Dunn , HubSpot''s UX writer and editor and the woman behind almost every bit of microcopy in our product. Becoming the Voice of HubSpot. HubSpot''s," said Beth. Getting Inspiration.

B2B Marketing Trends for 2016

lead here in inspiring, guiding, and training employees, while maintaining space for authenticity. are recommending to our clients is messaging designed outside your. tenure design, execute and internally promote programs that have a direct. (or very strong indirect) correlation with tangible business outcomes their. B2B Marketing. processes are fundamentally changing. content.

Want to Work Better With Your Freelancers? Here are 9 Things They Wish You Knew

Hubspot

Once upon a time, I worked as a freelancer. Freelance designers, web developers, copywriters, video editors, SEO specialists, PR consultants, or translators -- all of these folks play a vital role on the extended team of many marketers. Freelancers are a one-person show, and as a result, they have to do much of the same work as a small business owner. know this from experience.

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HubSpot's Strategy for Winning the Marketing Automation Horserace

Customer Experience Matrix

Back on September 20, I posted various tips from the Inbound Marketing Summit and HubSpot User Group. Naturally, the conference also included public and private discussions of HubSpot itself, but I thought those were best shared in a separate post. The conference yielded a clear picture of HubSpot’s business strategy for the coming year. HubSpot originally focused on “top of funnel” or “inbound” marketing, which boils down to helping marketers to attract Web traffic. HubSpot also plans to automate functions that are simply too hard for most marketers to do manually.

The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention

Hubspot

label and color-code almost every email I get -- for both personal and work email addresses. Even though the labels I had worked so hard to create and maintain wouldn’t be relevant, I’d have a “smart” inbox that could learn which emails should go where -- automatically. Did this mean that I’m going to have to work doubly as hard to have my hard-earned leads see my emails?

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What Every Marketer Should Know About Hiring a Freelance Designer

Hubspot

The pressure to make a great impression makes it incredibly important that each of your design touch points looks and feels remarkable to a first-time visitor. Or maybe you''ve been relying on some do-it-yourself design tips and tricks. Either way, hiring a freelance designer for certain projects can be an efficient, effective, and impactful way to create beautifully branded work.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell. Then I was recruited to work in the Exhibitions Department.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Whenever my team talks about changing the design of our email campaigns, we start off my talking about emails we received in the past and that we liked. Too confusing.

B2B Marketing Trends for 2016

lead here in inspiring, guiding, and training employees, while maintaining space for authenticity. are recommending to our clients is messaging designed outside your. tenure design, execute and internally promote programs that have a direct. (or very strong indirect) correlation with tangible business outcomes their. B2B Marketing. processes are fundamentally changing. content.

Salesforce Partners & Users Working With HubSpot Partners

eB2Bleads

HubSpot is a great application for generating leads online using content marketing , search marketing , social media and email marketing and it has the tracking tools to really understand what marketing activity generates the best return in business terms like leads, sales and loyalty from a marketing perspective. HubSpot And SalesForce Closed Loop Integration.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell. Then I was recruited to work in the Exhibitions Department.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity

But that’s a bit like saying that most Americans exercise regularly; it’s probably true, but there is a big difference between walking the dog around the block a couple of times per week and training for a triathlon. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Reach out. Interact.

B2B Marketing Trends for 2016

lead here in inspiring, guiding, and training employees, while maintaining space for authenticity. are recommending to our clients is messaging designed outside your. tenure design, execute and internally promote programs that have a direct. (or very strong indirect) correlation with tangible business outcomes their. B2B Marketing. processes are fundamentally changing. content.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Whether you’ve a selection team working on this or the entire project has been delegated to you, here are nine critical considerations to keep in mind as you review and evaluate your options. Support and training. Even with advanced UI design, more sophisticated tools are fundamentally more challenging to use. Be sure to get clarity on what kind of training is offered upfront, how much personalized assistance is offered as part of the package, how to get questions answered and how robust the internal help system is for ongoing use. But how do you choose one?

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inbound marketing training for free

The Effective Marketer

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Thanks.

How social media saved our church

grow - Practical Marketing Solutions

journalist by training, I have worked in publishing as a graphic artist for 30 years—good basic credentials. I am not a pastor, just a church member. In our first month of operation we had exactly one visitor to our site, and then a few more each month.  I started to study to be a better blogger, following the advice of Social Media Examiner , Hubspot and veteran bloggers.

More Free Marketing Training

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Training Who doesn’t like free stuff? And enjoy… free is always good This entry was posted on Wednesday, September 23rd, 2009 at 8:58 pm and is filed under Marketing Training , Webinars. Responses to More Free Marketing Training Dan says: September 29, 2009 at 9:17 am On the subject of free marketing, here’s another learning option (and you can even get certified, who doesn’t love external validation?)

because you can't beat free marketing training

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. still suggest checking it out because nothing can beat free training. Welldone! But it is not.

Spring 2016 Product Release Highlights

Captora

Captora extends its certified platform integrations across marketing automation and CRM tools by providing support for Middle of Funnel (MoFu) and Bottom of Funnel (BoFu) products from companies such as Marketo, Oracle/Eloqua, Act-On, Salesforce/Pardot, and Hubspot. New Product Release Highlights. Continuous Demand Intelligence. Enterprise-grade Functionality & Integration.

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received. This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process.

What’s Sales Enablement Got to Do with Demand Generation?

ANNUITAS

76% of content marketers are forgetting sales enablement , according to a study by HubSpot. It just so happens that in areas where sales effectiveness needs improvement, well-designed perpetual demand generation programs excel. Can you deliver training in bite-sized nuggets? Is what you’re training on relevant to their day-to-day job or in the “nice to know” category?

ZenIQ Account Based Marketing System Maps Buying Centers, Finds Data and Exection Gaps, and Recommends Actions to Fill Them

Customer Experience Matrix

Let’s take a closer look at how all this works: ZenIQ starts by importing accounts and contacts from a company’s marketing automation and CRM systems, including static attributes and behaviors. This is the sort of work you’d previously have needed a pretty smart sales rep to handle properly. So classifiers will undergo a training period during which marketers review and correct their results. Marketers will also design the actions themselves. Then I saw ZenIQ. So ZenIQ comes about as close as anyone could want to to providing a complete ABM system.

7 steps to a better B2B landing page

Biznology

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could.  I am not sure why, since there’s nothing more important to capturing the responses from outbound messages and kicking off a relationship with prospects. Create a fresh landing page for each variable in your campaign.  OK, I know this means work

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

RS COMPONENTS : The electronic product distribution company created a specific social hub, spanning four different languages, having the purpose of being a collaboration and engagement hub for Electronic Design Engineering. Now the entire company is trained in Social Selling Here is a brief video to explain the story. Is it harder or are we not looking hard enough? million. million.

Why Your Company Should Hire an Inbound Marketing Agency

Synecore

For some organizations, the time and resources needed to train internal people on how to master inbound cornerstones like SEO, email marketing, and data analysis simply do not exist. According to research by leading marketing software platform HubSpot, inbound is the preferred marketing strategy regardless of company type; B2B, B2C, nonprofit—everyone’s implementing inbound tactics. These are two of the chief findings of HubSpot’s “ State of Inbound 2015 ” report, a global survey of nearly 4,000 marketing professionals. What is Inbound Marketing? Content Creation.

Want to Be Productive All Day Long? Start With a Morning Freewrite

Hubspot

This post originally appeared on HubSpot's Sales Blog. But if this is the case, how should you start your most precious working hours? In Claire Diaz-Oritz' book Design Your Day , she reminded me of one of my favorite productivity analogies involving a jar, a couple of big rocks, and a ton of small pebbles. But after lunch, my focus has to be design. work best when.
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Why Improv Comedy Is the Next Big Marketing Trend

Contently

One performer mimes walking a dog, actually a trick dog designed to win her more friends, she explains to the stranger beside her. “I work at an ad agency,” he responds. “Oh crap, that’s terrible,” she says, “everyone works in advertising.” That is a way we work in the branded content area,” Withers said. ” she says.

14 Free Tools That'll Make It Easier to Run Your Business

Hubspot

Taking a great idea and turning it into a real, functioning, successful business requires quite a bit of work, sweat, and coffee. From heat mapping software to help inform your website design to a project management tool to keep your team on track, you won't know how you did your job without them. Boomerang boasts a ton of other features designed to make your life easier.

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

HubspotHubSpotHubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. link].

Where to Learn Excel: The 10 Best Resources on the Internet

Hubspot

So take a look, bookmark your favorites, and get that much closer to working more efficiently in Excel. Where to Learn Excel: The 10 Best Online Resources. 1) Microsoft's Excel Training Center. In fact, they've done a great job putting together the Office Training Center : a resource center for all of their Office applications and services. Fair enough. Price: Free.

Push versus Pull Marketing: In B2B, You Need Both

Biznology

Hubspot promotes it.  And it works great for luring prospects at various stages of the buying cycle, especially when they have already identified a need and are researching potential solutions.  Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing.  Outbound is bad,” she said. 

Content Marketing Is A Strategic Solution To A Strategic Problem

B2B Marketing Insider

No more advertising department working directly with agencies to do whatever they want. like how Hubspot breaks their marketing organization into the stages of the funnel. What is your design objective? Identify which ones you like and don’t and build those design specifications into your strategy. Many so-called approaches to content marketing are merely just content.

What Life in Modern Marketing Looks Like: 13 Personal Stories

CMO Essentials

According to work done by Scott Brinker , there are over 1,876 vendors in the marketing technology space alone. works “turn-key” out of the box – despite what you see during the sales demo. And that’s not true at all (well, almost – we do a lot of design). That also means that I, as a marketing strategist in an agency setting, don’t work normal 9 to 5 hours.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

How should we staff for this and train current employees to contribute? Amy Porterfield outlines a “three-step plan designed to help you develop an effective, streamlined road map for social media success,” beginning with an assessment of where you are at today and working through ongoing monitoring, measurement and continual improvement. by MarketingProfs.

As digital ad options dry up, marketers turn desperate

grow - Practical Marketing Solutions

” “So you’re suggesting we make money off other people’s work? It works like this. Sniply works by subscription, the more you pay them, the more ads you can generate and the bigger the ad you can place on a competitor’s site. Sniply lists an impressive group of customers on its site: HubSpot, Deloitte and Salesforce to name a few. A parable.

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7 Scheduling Hacks to Help You Regain Control of Your Day

Hubspot

This post originally appeared on HubSpot's Sales Blog. Between calls, meetings, lunches, trainings, outings, and events, I rely on my calendar to keep me organized -- and sane. If you’re a manager, hold one day per week for all of your one-on-ones with your direct reports and your administrative work. To read more content like this, subscribe to Sales. Know the feeling?

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Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer

Hubspot

And for inbound marketing to truly work, you''ll need to become an inbound marketing student. We handpicked some of our best HubSpot articles to get you familiar with inbound marketing and a few key concepts, themes, and methodologies that will help you strategically tackle your marketing goals. Take classes from HubSpot Academy''s Inbound Marketing Certification. Woohoo!

A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

Have you ever had any formal or informal paid advertising training or education? Ultimately, testing different channels is the best way to determine what works to meet your objectives. Categories include location, gender, age, language, education, ethnic affinity, generation, household composition, life events, politics, relationship status, parental status, and work. Twitter.

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13 Valuable Skills You Can Teach Yourself for Free

Hubspot

You can also practice negotiating for free by simply working on it in real life. Want to work more efficiently in Excel and avoid the tedium of updating your spreadsheets manually? Actually, we've created a whole bunch of educational content about Excel here at HubSpot. Start by heading over to HubSpot Academy , which has a wealth of free resources. Check 'em out.