Biznology

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Can technology provide a human customer experience? HubSpot Growth Platform’s principle product manager says “Yes!”

Biznology

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I joined HubSpot because the company was founded on the principle of creating a helpful and human customer experience. How about some history.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

Unfortunately, most email campaign platforms (MailChimp, Constant Contact) are really not designed for this purpose. Mail campaign software really isn’t designed to store tracked call, SMS or chat transcripts or recordings. One potential solution is to use your email campaign manager as a centralized hub for prospect information.

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5 blog post ideas that take less than two hours to write

Biznology

Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. The author has listed 20 of her best design posts and divided them up by category (for instance, the basics, axes, Photoshop resources, etc.). Time spent: Less than an hour (maybe slightly longer if you decide to write new content).

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Opportunities and Gaps in MarTech

Biznology

In addition, there are ecosystems such as Salesforce and Hubspot that allow you to easily connect marketing and sales data. Process integration happens when humans work together to design processes that support shared goals and shared methods. Most tech today is fairly open. APIs are abundant. These three challenges aren’t new.

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7 steps to a better B2B landing page

Biznology

If they are disjointed—whether through design or copy inconsistency—the momentum is lost. Follow landing page design best practices. Hubspot offers some excellent tips in this area. The role of the landing page is to close on the deal, the same way a salesperson asks for the order. OK, I know this means work.

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11 tips and tools to jump-start your SEO

Biznology

Marketing Grader from HubSpot can tell you. It’s designed so you and your company learn the skills and see the ROI of SEO. KNOW THE NUMBER OF PAGES YOUR SITE IS INDEXED: It’s important to achieve a top rank on search pages. It’s also important to know how many search pages your site is listed.

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Blog Guest Posting: It’s a Privilege Not a Birthright

Biznology

Other places that I ended up doing some writing for over time like HubSpot and Search Marketing Standard came about through relationships I have been developing over time either with or without the intention of trying to earn a writing spot with these folks. In fact, I never did that.

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